This text aims to show readers how to add streaming audio and video capacity to their web site. It gives different approaches to creating streaming and then provides hands-on guidance and directions for adding this interactive feature to a site.

This book describes the steps for creating an on-demand and live streaming video in an all-in-one refernce guide for new users and companies that need introduced to the technology. After reading this book, you will understand: - How the Internet works in relation to streaming media - Client/server technology, specifically related to streaming media - Strengths and limits of streaming media, including best uses for the technology - Choices of streaming media content creation tools

Multicasting is the next generation of multimedia and video delivery on the Web and local networks. Using a building-blocks approach, this book organizes the layers of emerging multicast software and hardware, starting with video on demand and video conferencing and then ending up with working models of multicast data streams.

Hands-On Guide to Windows Media is a practical guide that teaches how to distribute audio and video efficiently and effectively over computer networks. This book enables you to get up and running quickly and focuses on one of the most popular tools in the streaming media universe, Windows Media. This book will help you to understand the unique characteristics and demands of streaming audio and video information over packet-switched networks. Ideal even for non-technical readers.

The only book to focus on integrating Microsoft's advance scripting technologies to build n-tier applications, this advanced guide shows how to create powerful Web applications using integrated technologies, including XML, DHTML behaviors, scripting components and ASP. It also explains how to build components and increase code re-use, how to apply scripting to the new capabilities of Internet Explorer 5, and how to use Web Scripting to build and e-commerce application.

The web-based basics! Aspiring web entrepreneurs will find here everything they need to know about starting and running their own small-scale online business. Whether they intend to sell goods, services, subscriptions, or advertising, this book provides them with the specific nuts and bolts of planning, designing, build­ing, hosting, marketing, and operating their online businesses. • The Complete Idiot's Guide® to Starting Your Own Business has over a quarter million copies sold in five editions • 1.6 million web-based businesses in the U.S., a $175 billion market in 2007 • Online businesses benefiting from increasing number of Internet users—with increased traffic for subscription, advertising, and affiliate program revenue

Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors. The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.