"TRB's Transit Cooperative Research Program (TCRP) Synthesis 69: Web-Based Survey Techniques explores the current state of the practice for web-based surveys. The report examines successful practice, reviews the technologies necessary to conduct web-based surveys, and includes several case studies and profiles of transit agency use of web-based surveys. The report also focuses on the strengths and limitations of all survey methods"--Publisher's description

Web Survey Methodology guides the reader through the past fifteen years of research in web survey methodology. It both provides practical guidance on the latest techniques for collecting valid and reliable data and offers a comprehensive overview of research issues. Core topics from preparation to questionnaire design, recruitment testing to analysis and survey software are all covered in a systematic and insightful way. The reader will be exposed to key concepts and key findings in the literature, covering measurement, non-response, adjustments, paradata, and cost issues. The book also discusses the hottest research topics in survey research today, such as internet panels, virtual interviewing, mobile surveys and the integration with passive measurements, e-social sciences, mixed modes and business intelligence. The book is intended for students, practitioners, and researchers in fields such as survey and market research, psychological research, official statistics and customer satisfaction research.

This book addresses the needs of researchers who want to conduct surveys online. Issues discussed include sampling from online populations, developing online and mobile questionnaires, and administering electronic surveys, are unique to digital surveys. Others, like creating reliable and valid survey questions, data analysis strategies, and writing the survey report, are common to all survey environments. This single resource captures the particulars of conducting digital surveys from start to finish

To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.

"Updated content will continue to be published as 'Living Reference Works'"--Publisher.

Commonly, transit researchers use random digit dial (RDD) telephone methodology to study origin-destination, customer satisfaction, mode choice and for planning purposes. This approach has come under-fire in recent years with concerns about a growing cell-phone only population. Estimates of a cell-phone only population sit at seven to nine percent, likely to grow larger in the coming years (Keeter, 2006). Survey researchers and the like want to offset RDD methodology’s decline with fresh sophisticated techniques. As Internet penetration increases and technological savvy improves among the US population, researchers from all disciplines have turned their attention to Web-based survey techniques. Web-based techniques put less strain on resources, afford the researcher more rigorous control of data collection, and can reach larger audiences with very little effort. As advantageous as Web-based surveying is, limited regulatory aspects of the Internet compromise the sampling and statistical rigor researchers seek. This presentation has four objectives: discuss the advantages/disadvantages of Web-based survey techniques; provide options transportation researchers have when moving toward a Web-based approach to data collection; presents two study areas the CTA has utilized Web-based techniques; and makes suggestions for broader transit application.