Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accounts—the kind of sales that transform your business. Here, you’ll learn how to turn the dangerous endeavor of selling to large companies and big contracts into a strategy for continued success and growth. Stop wasting time with little accounts and start landing monster accounts.

Branch Rickey's own words from his personal papers are skillfully compiled to form a book of witticisms and observations that abounds with common sense and insight, stands today a work of inspiration.

Tells the story of the Baltimore Orioles of the 1960's and 1970s in contextualized biographies of the players, managers, and everyone else important to the team.

An unprecedented look inside the world of baseball scouting and evaluation from two of the industry's top prospect analysts For the modern Major League team, player evaluation is a complex, multi-pronged, high-tech pursuit. But far from becoming obsolete in this environment—as Michael Lewis' Moneyball once forecast—the role of the scout in today's game has evolved and even expanded. Rather than being the antithesis of a data-driven approach, scouting now represents an essential analytical component in a team's arsenal. Future Value is a thorough dive into baseball's changing world of talent acquisition and development, a world with its own language, methods, metrics, and madness. From rural high schools to elite amateur showcases, from the back fields of spring training to major league draft rooms, Eric Longenhagen and Kiley McDaniel break down the key systems and techniques used to assess talent. It's a process that has moved beyond the quintessential stopwatches and radar guns to include statistical models, countless measurable indicators, and a broader international reach. ?Practical and probing, discussing wide-ranging topics from tool grades to front office politics, this is an illuminating exploration of how to watch baseball and see the future.

The Wall Street Journal bestseller! Comes with free online companion course Learn the secrets to getting dramatic results on YouTube Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage. Full of actionable advice and concrete strategies, this book teaches readers how to: Launch a channel Create life-changing content Drive rapid view and subscriber growth Build a brand and increase engagement Improve searchability Monetize content and audience Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.

A COMPREHENSIVE CRASH COURSE FOR MASTERING TODAY'S MOST IMPORTANT MARKETING PLATFORM Online marketing has evolved far beyond just websites and banner ads. Your business’s credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign. Manager's Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using the latest, most sophisticated tools and strategies. It provides in-depth coverage of essential online marketing tools and techniques, including: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO) E-mail marketing Online Public Relations Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Clear definitions of key terms and concepts Tactics and and strategies for effective online marketing Tips for executing the tactics in the book Practical advice for preventing errors Caution signs to avoid common and uncommon mistakes Examples of successful online marketing tactics Specific planning procedures, tactics, and hands-on techniques