Taking cues from economics, demography, history, culture, philosophy and good old common sense, Rama Bijapurkar makes sense of the complex and inscrutable Indian market-the many Consumer Indias, their diverse and schizophrenic consumer behaviour and the way to make your company's fortune in this billion-plus market. Irreverent and insightful, this book answers the questions to twelve key facets of Consumer India. Bijapurkar explains why the Indian consumer market is 'like that only', why it will not change in a hurry, and what it takes to develop a winning 'made for India' business strategy. 'Rama has developed a very strong case for learning about India on its own terms before investing. This book is a critical read for anyone considering building a large presence for themselves in India.'-From the Foreword by C. K. Prahalad, author of The Fortune at the Bottom of the Pyramid

"On the short drive to the preschool, I dutifully unwrap a NutriGrain bar and toss it into the back seat to my four-year-old. Sometimes I'll even unwrap one for myself. Studies have shown that it's very important for familes to eat together. . . . " Why couldn't the Sopranos survive living down South? Simple. You can't shoot a guy full of holes after eating chicken and pastry, spoon bread, okra, and tomatoes. What does a Southern woman consider grounds for divorce? When Daddy takes the kids out in public dressed in pajama tops and Tweety Bird swim socks. Again. What is the Southern woman's opinion of a new "fat virus" theory? Bring it on! We've got a lot of skinny friends we need to sneeze on. Want to become honest-to-Jesus white trash? Spend two weeks' salary on hair extensions and pancake makeup for your three-year-old so she can win a five-dollar trophy in the Wee Tiny Miss pageant and the adoration of, well, nobody much. What does the Southern woman think of Paul McCartney's marriage to a model thirty years younger? We're not surprised. Statistically speaking, it's almost impossible for billionaires to discover that their soulmates are fifty-five and restocking the shampoo end caps at Kmart. In this wickedly funny follow-up to her bestselling Bless Your Heart, Tramp, Celia Rivenbark welcomes you, once again, to the south she loves, the land of "Mama and them's," "precious and dahlin," and mommies who mow. Ya'll come back now, you hear.

Jamie Kelly is back with an all-new diary involving Angeline, her "flawless" friend.

From the #1 New York Times bestselling author of Book Lovers and Beach Read comes a sparkling novel that will leave you with the warm, hazy afterglow usually reserved for the best vacations. Two best friends. Ten summer trips. One last chance to fall in love. Poppy and Alex. Alex and Poppy. They have nothing in common. She’s a wild child; he wears khakis. She has insatiable wanderlust; he prefers to stay home with a book. And somehow, ever since a fateful car share home from college many years ago, they are the very best of friends. For most of the year they live far apart—she’s in New York City, and he’s in their small hometown—but every summer, for a decade, they have taken one glorious week of vacation together. Until two years ago, when they ruined everything. They haven't spoken since. Poppy has everything she should want, but she’s stuck in a rut. When someone asks when she was last truly happy, she knows, without a doubt, it was on that ill-fated, final trip with Alex. And so, she decides to convince her best friend to take one more vacation together—lay everything on the table, make it all right. Miraculously, he agrees. Now she has a week to fix everything. If only she can get around the one big truth that has always stood quietly in the middle of their seemingly perfect relationship. What could possibly go wrong? Named a Most Anticipated Book of 2021 by Newsweek ∙ Oprah Magazine ∙ The Skimm ∙ Marie Claire ∙ Parade ∙ The Wall Street Journal ∙ Chicago Tribune ∙ PopSugar ∙ BookPage ∙ BookBub ∙ Betches ∙ SheReads ∙ Good Housekeeping ∙ BuzzFeed ∙ Business Insider ∙ Real Simple ∙ Frolic ∙ and more!

Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.

A despairingly hilarious satire of the modern world, from #MeToo to Trump, by the bestselling author of I Hate the Internet.

What happens when you write like you talk--only better?You have fun, like you have ever since you learned to talk.Your writing flows. You connect and make friends.You think about what matters. You see your writing accomplish your goals.Here are 10 reasons why you need to read this book1. Build relationships with the people who matter to you.2. Reach out to many more.3. Create enjoyment for you and the people you connect with.4. Work with your first and favorite way to communicate-talking.5. Avoid writer's block.6. Get to the point, so you won't waste anyone's time.7. Remember the five grammar rules you need to look good.8. Write tight for social media and busy people.9. Advance to the next level of writing skill through techniques from movies, music and other media.10. Move closer to fulfilling your potential.