The tangible value of increased water efficiency, reuse and recycling and improved social license to operate are moving more companies to adopt water stewardship strategies. This book frames an expanded strategy for water stewardship and business value creation, including brand value, that benefits a range of stakeholders including consumers, customers, investors and employees. The book shows that until recently the linkage between full business value and water stewardship has been missing from the corporate agenda. This linkage and value creation from a leading water strategy is increasingly important to socially responsible investors and "aspirationals" who value companies that have a social mission or focus to their overall business strategy. In general the largest portion of a company’s market capitalization is intangible value and understanding how a water strategy contributes to this intangible value is essential. The authors include cases studies and a framework or path forward to guide companies as they seek to build leading water strategy that goes beyond water stewardship to drive full business value from this investment. The book establishes the linkages and value from an integrated water and business strategy and an approach for companies to follow.

Achieving true wholesome sustainability requires a change of heart. Hence this book starts in the heart. It asks the timely question of ‘how do we become true water stewards?’ The transformation to a new sustainable practice will be made through a new connection with our heart, a more holistic type of analysis (brains) and the right actions based on personal integrity (hand). A water steward should be similar to the shepherds of olden days. They were given the responsibility to guard the sheep. The village trusted they would take care of the flock, make sure it would be well fed, protected from storms and kept together. The shepherd learned to take a long term perspective for the flock, ensuring that the pastures were not overgrazed, that the flock was not led too far away from access to water and that shelter was in reach in the event of storms and dangerous predators. Over time the shepherds became increasingly skilled in caring for the flock. They integrated the responsibility of the well-being of the flock into their identity. In a similar way, we can take the responsibility for human water consumption and our interaction with the natural world. We need to understand and work according to the big picture and the very long term perspective. Being a water steward requires deep reflection of how water should be treated and our relationship with water. Water utility professionals have the knowledge and have been trusted with the role of managing human water consumption. This is a great responsibility and requires deep reflection of how this should be done. The book will present ideas and concepts for the new role as well as questions for personal reflection.

Sustainable Use of Water by Industry: Perspectives, Incentives, and Tools

First Published in 2011. Routledge is an imprint of Taylor & Francis, an informa company.

Stewardship entails a profound understanding and acceptance of the challenges that result from the organization’s interdependence with the societal and ecological contexts in which it operates—and of what it takes to embrace the challenges to be a force for building a viable future. This book dares to ask ‘why’ business leaders should embrace stewardship in the current market where profit reigns supreme. A shift in approach represents fundamental change for the corporate world, and even the most advanced corporations consider themselves to be in the starting block of this transition. The book sets out the practical ways in which corporate stewardship can be achieved through embedding new approaches across the different functions of a business. This book, written by the leading thinkers in sustainability research, provides practical guidance on how companies can resolve the paradoxical challenges they face. How can they be at the same time profitable and responsible, effective and ethical, sustainable and adaptable? It explores what businesses are doing, what they can and should do to effectively respond to external challenges, and focuses on how leaders can create cultures, strategies, and designs far beyond “business as usual”.Stewards must not only make proper current use of that which they hold in trust, they also must leave it in better condition for use by future generations. Corporate Stewardship challenges managers, executives, and directors of global corporations to think and act as stewards of both their organizations and the physical and social environments in which they operate.

This book introduces the idea that ethics are an intrinsic dimension of any water policy, program, or practice, and that understanding what ethics are being acted out in water policies is fundamental to an understanding of water resource management. Thus in controversies or conflicts over water resource allocation and use, an examination of ethics can help clarify the positions of conflicting parties as preparation for constructive negotiations. The author shows the benefits of exposing tacit values and motivations and subjecting these to explicit public scrutiny where the values themselves can be debated. The aim of such a process is to create the proverbial 'level playing field', where values favoring environmental sustainability are considered in relation to values favoring short-term exploitation for quick economic stimulus (the current problem) or quick protection from water disasters (through infrastructure which science suggests is not sustainable). The book shows how new technologies, such as drip irrigation, or governance structures, such as river basin organizations are neither "good" nor "bad" in their own right, but can serve a range of interests which are guided by ethics. A new ethic of coexistence and synergies with nature is possible, but ultimately depends not on science, law, or finances but on the values we choose to adopt. The book includes a wide range of case studies from countries including Australia, India, Philippines, South Africa and USA. These cover various contexts including water for agriculture, urban, domestic and industrial use, the rights of indigenous people and river, watershed and ecosystem management.

In the past businesses have viewed water as a minimal operational cost and not a strategic issue. However, water has now emerged as a critical issue for both corporations and the public sector in response to increased water demand, climatic risks and potentially negative impacts on brand value. This innovative book provides up to date information on global water issues and describes how companies can not only address these challenges but also implement high value global water strategies. It shows: Why water is a critical business issue for companies which now face water risk to their operations and brands; How new concepts such as embedded water and virtual water are forcing companies to think differently about how they use water to manufacture products; That companies need to develop a corporate water strategy to manage it as a key business issue and capture the real value of water; How companies can develop partnerships with non-governmental organizations to implement water strategies