Explores the Olympic spectacle, from the multi-media bidding process and the branding and imaging of the Games, to security, surveillance and control of the Olympic product across all of its levels. Contributors argue that the process of commercialization, directed by the IOC itself, has enabled audiences to interpret its traditional objects in non-reverential ways and to develop oppositional interpretations of Olympism. The Olympics have become multi-voiced and many themed, and the spectacle of the contemporary Games raises important questions about institutionalization, the doctrine of individualism, the advance of market capitalism, performance, consumption and the consolidation of global society. With particular focus on the London Games in 2012, the book casts a critical eye over the bidding process, Olympic finance, promises of legacy and development, and the consequences of hosting the Games for the civil rights and liberties of those living in their shadow. --From publisher description.

The must-have guide to the Summer Olympic Games This summer, millions of Americans will tune into the Olympic Games, the largest and most popular sporting event in the world. Yet while it's easy to be fascinated by agile gymnasts, poised equestrians, and perfectly synchronized swimmers, few of us know the real width of a balance beam, the intricate regulations of dressage, or the origin of those crowd-pleasing legs-in-the-air swimming formations. Luckily, David Goldblatt and Johnny Acton have created this utterly thorough and always fun guide to the rules, strategy, and history of each sport. Originally timed to 2012 London Games, their book is every bit as useful for Rio de Janeiro in 2016. With witty, detailed descriptions and clever illustrations, How to Watch the Olympics will help anyone grasp handball, archery, wrestling, fencing, and every other Olympic event like a true pro.

When Pittsburgh Dad debuted on YouTube, creators Chris Preksta and Curt Wootton little suspected their sitcom would receive more than sixteen million views and turn their blue-collar everyman into a nationally known figure. Illustrated with hilarious black-and-white photos, Pittsburgh Dad shares the best of the best, from rants about swimming pool rules to reflections on coaching little league to curmudgeonly movie reviews. With its heavy dose of nostalgia and pitch-perfect sensibility, Pittsburgh Dad will have readers laughing in recognition, especially those who love recent blockbusters like Sh*t My Dad Says and Dad Is Fat.

Laugh out loud with this wonderfully funny and charming picture book story about frogs coming together from around the world to particpate in and celebrate their 'Frog Olympics'. The rhyming text is brilliant to read out loud at home or in the classroom. Great for discussion starters about the Olympics and to talk about inclusion and how people, or frogs, of every size and ability can take part in the Olympics. Humorously illustrated by Amy Husband, the frogs will really leap off the page.

The must-have guide to the Summer Olympic Games This summer, millions of Americans will tune into the Olympic Games, the largest and most popular sporting event in the world. Yet while it's easy to be fascinated by agile gymnasts, poised equestrians, and perfectly synchronized swimmers, few of us know the real width of a balance beam, the intricate regulations of dressage, or the origin of those crowd-pleasing legs-in-the-air swimming formations. Luckily, David Goldblatt and Johnny Acton have created this utterly thorough and always fun guide to the rules, strategy, and history of each sport. Originally timed to 2012 London Games, their book is every bit as useful for Rio de Janeiro in 2016. With witty, detailed descriptions and clever illustrations, How to Watch the Olympics will help anyone grasp handball, archery, wrestling, fencing, and every other Olympic event like a true pro.

Global sporting events involve the creation, management and mediation of cultural meanings for consumption by massive media audiences. The apotheosis of this cultural form is the Olympic Games. This challenging and provocative new book explores the Olympic spectacle, from the multi-media bidding process and the branding and imaging of the Games, to security, surveillance and control of the Olympic product across all of its levels. The book argues that the process of commercialization, directed by the IOC itself, has enabled audiences to interpret its traditional objects in non-reverential ways and to develop oppositional interpretations of Olympism. The Olympics have become multi-voiced and many themed, and the spectacle of the contemporary Games raises important questions about institutionalization, the doctrine of individualism, the advance of market capitalism, performance, consumption and the consolidation of global society. With particular focus on the London Games in 2012, the book casts a critical eye over the bidding process, Olympic finance, promises of legacy and development, and the consequences of hosting the Games for the civil rights and liberties of those living in their shadow. Few studies have offered such close scrutiny of the inner workings of Olympism’s political and economic network, and, therefore, this book is indispensible reading for any student or researcher with an interest in the Olympics, sport's multiple impacts, or sporting mega-events.