Mobility and displacement are major characteristics of contemporary societies. These population shifts are far from fluid, homogeneous or linear, but are, instead, interspersed with a range of longer or shorter periods of waiting. Whether these intervals are technically, administratively or politically motivated, they are often understood in spatial terms: waiting societies have a territorial dimension. This volume examines and assesses the many forms that waiting territories take, in order to better understand their various juridical statuses, their relationships with their spatial environment and specific forms of temporality, and the various economic and social relationships which they foster. The contributions primarily focus on the Americas because this continent is the product of the (voluntary or forced) displacement of various population groups that have themselves left their mark on the territories which they have appropriated. The book is divided into five parts. Part I, “The Genealogy and Stakes of Waiting Situations”, presents waiting as a state of mobility; Part II, ‘”When Waiting Defines a Territory”, focuses on the spatial implications of situations of waiting; Part III, “Social Practices and Spatial Dynamics in Waiting Territories”, explores the ways in which people inhabit waiting territories; Part IV, “Waiting Territories and the Challenges to Identity”, examines the mutations of identity in situations of waiting; and Part V, “The Memory, Heritage, and Curation of Waiting Territories”, looks at the way in which waiting territories can become the focus of heritage practices and the politics of memory.

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.

Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that people are rational: They just have a different biological perception of the same stimulus. Their preferences, behavior, and decisions are strongly influenced by the hundreds of millions of sensors monitoring their body and brain. People with more taste buds are, for example, sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea. This book helps product managers, marketers, and corporate decision-makers understand and predict customers’ behavior and preferences. It provides the tools to design the right sensory mix (color, shape, depth, taste, smell, texture, and sound) for each product, and fine-tune their positioning and range for every local market. Using cases from different sectors, the author shows that this approach delivers planet and people-friendly innovations which have a higher chance of success in the market.

The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions. Full of current brand examples, the book is a "must-read" for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach, and real-world business examples. Several new chapters have been added to the fourth edition, including: International advertising Campaign evaluation The changing role of media planning in agencies, to give the reader a better grounding in the role of media in an advertising and marketing plan today Evaluating media vehicles, filled with up-to-date examples Search engine marketing, and a thorough revision of the chapter on online display advertising to address the increased emphasis on digital media Gaming, and many new examples of the latest digital media with an emphasis on social media, and a new framework for analyzing current and future social media Increased coverage of communication planning Added focus on the importance of media strategy early on in the book Separate chapters for video and audio media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio in particular An online instructor's manual with PowerPoint slides and sample test questions is available to adopters.