This book presents a collection of papers illustrating the variety of "experimental" methodologies used to study voting. Experimental methods include laboratory experiments in the tradition of political psychology, laboratory experiments with monetary incentives, in the economic tradition, survey experiments (varying survey, question wording, framing or content), as well as various kinds of field experimentation. Topics include the behavior of voters (in particular turnout, vote choice, and strategic voting), the behavior of parties and candidates, and the comparison of electoral rules.

The first edition of Get Out the Vote! broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly influenced how campaigns operate. In this expanded and updated edition, the authors incorporate data from more than one hundred new studies, which shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and events such as candidate forums and Election Day festivals. Available in time for the core of the 2008 presidential campaign, this practical guide on voter mobilization is sure to be an important resource for consultants, candidates, and grassroots organizations. Praise for the first edition: "Donald P. Green and Alan S. Gerber have studied turnout for years. Their findings, based on dozens of controlled experiments done as part of actual campaigns, are summarized in a slim and readable new book called Get Out the Vote!, which is bound to become a bible for politicians and activists of all stripes." —Alan B. Kreuger, in the New York Times "Get Out the Vote! shatters conventional wisdom about GOTV." —Hal Malchow in Campaigns & Elections "Green and Gerber's recent book represents important innovations in the study of turnout."—Political Science Review "Green and Gerber have provided a valuable resource for grassroots campaigns across the spectrum."—National Journal

Storable votes allow the minority to win occasionally while treating every voter equally and increasing the efficiency of decision-making, without the need for external knowledge of voters' preferences. This book complements the theoretical discussion with several experiments, showing that the promise of the idea is borne out by the data: the outcomes of the experiments and the payoffs realized match very closely the predictions of the theory.

Voting is an examination of the factors that make people vote the way they do. Based on the famous Elmira Study, carried out by a team of skilled social scientists during the 1948 presidential campaign, it shows how voting is affected by social class, religious background, family loyalties, on-the-job relationships, local pressure groups, mass communication media, and other factors. Still highly relevant, Voting is one of the most frequently cited books in the field of voting behavior.

Voters do not always choose their preferred candidate on election day. Often they cast their ballots to prevent a particular outcome, as when their own preferred candidate has no hope of winning and they want to prevent another, undesirable candidate’s victory; or, they vote to promote a single-party majority in parliamentary systems, when their own candidate is from a party that has no hope of winning. In their thought-provoking book The Many Faces of Strategic Voting, Laura B. Stephenson, John H. Aldrich, and André Blais first provide a conceptual framework for understanding why people vote strategically, and what the differences are between sincere and strategic voting behaviors. Expert contributors then explore the many facets of strategic voting through case studies in Great Britain, Spain, Canada, Japan, Belgium, Germany, Switzerland, and the European Union.

Increasingly, political scientists use the term 'experiment' or 'experimental' to describe their empirical research. One of the primary reasons for doing so is the advantage of experiments in establishing causal inferences. In this book, Rebecca B. Morton and Kenneth C. Williams discuss in detail how experiments and experimental reasoning with observational data can help researchers determine causality. They explore how control and random assignment mechanisms work, examining both the Rubin causal model and the formal theory approaches to causality. They also cover general topics in experimentation such as the history of experimentation in political science; internal and external validity of experimental research; types of experiments - field, laboratory, virtual, and survey - and how to choose, recruit, and motivate subjects in experiments. They investigate ethical issues in experimentation, the process of securing approval from institutional review boards for human subject research, and the use of deception in experimentation.

Political behavior is the result of innumerable unnoticed forces and conscious deliberation is often a rationalization of automatically triggered feelings and thoughts. Citizens are very sensitive to environmental contextual factors such as the title 'President' preceding 'Obama' in a newspaper headline, upbeat music or patriotic symbols accompanying a campaign ad, or question wording and order in a survey, all of which have their greatest influence when citizens are unaware. This book develops and tests a dual-process theory of political beliefs, attitudes and behavior, claiming that all thinking, feeling, reasoning and doing have an automatic component as well as a conscious deliberative component. The authors are especially interested in the impact of automatic feelings on political judgments and evaluations. This research is based on laboratory experiments, which allow the testing of five basic hypotheses: hot cognition, automaticity, affect transfer, affect contagion and motivated reasoning.