The first edition of Get Out the Vote! broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly influenced how campaigns operate. In this expanded and updated edition, the authors incorporate data from more than one hundred new studies, which shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and events such as candidate forums and Election Day festivals. Available in time for the core of the 2008 presidential campaign, this practical guide on voter mobilization is sure to be an important resource for consultants, candidates, and grassroots organizations. Praise for the first edition: "Donald P. Green and Alan S. Gerber have studied turnout for years. Their findings, based on dozens of controlled experiments done as part of actual campaigns, are summarized in a slim and readable new book called Get Out the Vote!, which is bound to become a bible for politicians and activists of all stripes." —Alan B. Kreuger, in the New York Times "Get Out the Vote! shatters conventional wisdom about GOTV." —Hal Malchow in Campaigns & Elections "Green and Gerber's recent book represents important innovations in the study of turnout."—Political Science Review "Green and Gerber have provided a valuable resource for grassroots campaigns across the spectrum."—National Journal

This book develops and empirically tests a social theory of political participation. It overturns prior understandings of why some people (such as college-degree holders, churchgoers and citizens in national rather than local elections) vote more often than others. The book shows that the standard demographic variables are not proxies for variation in the individual costs and benefits of participation, but for systematic variation in the patterns of social ties between potential voters. Potential voters who move in larger social circles, particularly those including politicians and other mobilizing actors, have more access to the flurry of electoral activity prodding citizens to vote and increasing political discussion. Treating voting as a socially defined practice instead of as an individual choice over personal payoffs, a social theory of participation is derived from a mathematical model with behavioral foundations that is empirically calibrated and tested using multiple methods and data sources.

The solution to youth voter turnout requires focus on helping young people follow through on their political interests and intentions.

When voter turnout is high, Democrats have an advantage - or so the truism goes. But, it is true? In The Turnout Myth, Daron Shaw and John Petrocik refute the widely held convention that high voter participation benefits Democrats while low involvement helps Republicans. The authors examineover 50 years of presidential, gubernatorial, Senatorial, and House election data to show that there is no consistent partisan effect associated with voter turnout in national elections. Instead, less-engaged citizens' responses to short-term forces - candidate appeal, issues, scandals, and the like- determine election turnout. Moreover, Republican and Democratic candidates are equally affected by short-term forces. The consistency of these effects suggests that partisan conflict over eligibility, registration, and voting rules and regulations is less important for election outcomes than bothsides seem to believe. Featuring powerful evidence and analytical acumen, this book provides a new foundation for thinking about U.S. elections.

Using a combination of existing and original research, this new text provides a simple explanation for the low turnout in American elections: rather than creating an environment conducive to participation, the institutional arrangements that govern structure participation, representation, and actual governance in the United States create an environment that discourages widespread participation. To explore this argument, the author examines the origins and development of registration laws, single-member districts, such as the Electoral College, and the separation of powers and the impact these institutions have on turnout levels in American national elections. To this end, the text employs a narrative discussing the impact of institutions on turnout in the United States and across nations, supported with extensive yet accessible data analysis. Hill not only provides students with explanations for the low turnout characteristic of American elections, but also demonstrates the powerful impact of institutions on political life.

Voting is a habit. People learn the habit of voting, or not, based on experience in their first few elections. Elections that do not stimulate high turnout among young adults leave a 'footprint' of low turnout in the age structure of the electorate as many individuals who were new at those elections fail to vote at subsequent elections. Elections that stimulate high turnout leave a high turnout footprint. So a country's turnout history provides a baseline for current turnout that is largely set, except for young adults. This baseline shifts as older generations leave the electorate and as changes in political and institutional circumstances affect the turnout of new generations. Among the changes that have affected turnout in recent years, the lowering of the voting age in most established democracies has been particularly important in creating a low turnout footprint that has grown with each election.

Persistent racial/ethnic gaps in voter turnout produce elections that are increasingly unrepresentative of the wishes of all Americans.