"The Nation has lost sight of its public health goals and has allowed the system of public health to fall into 'disarray'," from The Future of Public Health. This startling book contains proposals for ensuring that public health service programs are efficient and effective enough to deal not only with the topics of today, but also with those of tomorrow. In addition, the authors make recommendations for core functions in public health assessment, policy development, and service assurances, and identify the level of government--federal, state, and local--at which these functions would best be handled.

Bioterrorism, drug-resistant disease, transmission of disease by global travel . . . there's no shortage of challenges facing America's public health officials. Men and women preparing to enter the field require state-of-the-art training to meet these increasing threats to the public health. But are the programs they rely on provide the high caliber professional training they require? Who Will Keep the Public Healthy? provides an overview of the past, present, and future of public health education, assessing its readiness to provide the training and education needed to prepare men and women to face 21st century challenges. Advocating an ecological approach to public health, the Institute of Medicine examines the role of public health schools and degree-granting programs, medical schools, nursing schools, and government agencies, as well as other institutions that foster public health education and leadership. Specific recommendations address the content of public health education, qualifications for faculty, availability of supervised practice, opportunities for cross-disciplinary research and education, cooperation with government agencies, and government funding for education. Eight areas of critical importance to public health education in the 21st century are examined in depth: informatics, genomics, communication, cultural competence, community-based participatory research, global health, policy and law, and public health ethics. The book also includes a discussion of the policy implications of its ecological framework.

Fund raising in the United States is big business. Some 350,000 nonprofit organizations employ an army of fund raisers, all competing for their share, employing the latest technology in computerized direct mail and telemarketing. The American public is swamped with appeals on behalf of this cause or that, as ever more ambitious financial goals are set. Equally intense are demands on active citizens to staff fund-raising drives; a 1987 survey found that 48 percent of Americans engage in some sort of volunteer work. Popular philanthropy, financed by organized, high-pressure fund raising, is uniquely American. This classic history of fund raising in the United States, first published in 1965, has been out of print for the last twenty-two years despite continuing demand. It covers the role of fund raising from the seventeenth century to the present, with emphasis on mass secular fund raising in the twentieth century (religious fund raising is excluded). It documents techniques and problems that are central to the profession today, as well as events and persons on the cutting edge. As both Cutlip and Schwartz indicate in this new edition, since 1964 the climate for philanthropy has been conditioned by two factors-public policies and public perception. Reduction in federal grants to charities and changes in tax policies have increased the gap between needs and resources. Public perception is also a problem, as the result of rampant scandals. Competition for the philanthropic dollar is keener than ever; but the picture is not all gloomy. Schwartz outlines nine positive trends. Among them is increasing interest in philanthropic studies in many areas of academia, including history, sociology, economics, public policy, behavioral sciences, social work, and American studies. There is also increasing interest overseas, as American approaches to fund raising become an example for other nations.