How the world—and the world of visual culture in particular—creates itself in a creative act that knows no economic return. How does the world form itself? How does it create itself as a world? And how do we understand the role of the visual in this regard? Most responses to these questions within cultural theory and visual culture refer to the rise of globalization, thus highlighting the acceleration of exchanges, the proliferation of information and communication devices, and the multiplication of globally circulated goods and images that characterize the world we live in. Visual Cultures as World Forming takes a different approach by focusing on the taking place of the world, a creative act that knows no economic return. This taking place does not lead to more proliferation of goods, additional financial exchanges, further communications, or an increase in the distribution of visual material, but leads to the continued “worlding” of the world. This approach is predominantly, but not exclusively, inspired by the work of Jean-Luc Nancy. Through a reading of his work and of some of his contemporaries both inside and outside of the Western canon, Madani and Martinon attempt to expose how the world—and the world of visual culture in particular—creates itself and the ways in which each one of us is embodying this creation without economy. Copublished with Goldsmiths, University of London

Global Visual Cultures is a definitive anthology that provides a new and groundbreaking perspective on the field, and addresses multiple interpretations of the visual, from considerations of the "everyday" to global political contexts. Expands the theoretical framework for considering visual culture Brings together a rich selection of readings relevant in a variety of disciplinary and interdisciplinary settings, from critical theory, anthropology and history, to political science, architecture, and ethnic, race and gender studies Analyzes cultural phenomena in global and local contexts and across a broad geographical and geopolitical terrain Address multiple interpretations of the visual, from considerations of the "everyday" to global political contexts Offers ample, useful pedagogy that reveals the multi-faceted nature of visual culture

These texts represent both the formation of visual culture, and the ways in which it has transformed, and continues to transform, our understanding and experience of the world as a visual domain.

Is there one visual culture or are there multiple visual cultures? On the one hand, it is obvious that images do not exist and cannot be understood independently. Rather, they are embedded in institutions and cultural contexts. This common ground suggests an understanding of visual culture as a singular phenomenon. On the other hand the plurality of pictorial representations - from Sitcoms to illustrations in childrens' books, from cartoons to satellite photos, from high art to everyday life - suggests the conception of visual culture as a singular phenomenon to be misleading. The visual world is a field of conflict and tension between self and other, mainstream and counterculture. The articles in this book include both theoretical reflections on the dialectics of visual culture(s) as well as case studies. The focus lies on examples from the U.S. American context - from the focusing on Native Americans as the 'Vanishing Race' in the 19th-century Photography to the TV coverage of the Columbia Space Shuttle Disaster in February, 2003. This book is therefore highly recommendable to both students and scholars of American Studies als well as those interested in the interdisciplinary debate on visual culture(s).

These texts represent both the formation of visual culture, and the ways in which it has transformed, and continues to transform, our understanding and experience of the world as a visual domain.

Lisa Nakamura refers to case studies of popular yet rarely evaluated uses of the Internet, such as pregnancy websites, instant messaging, and online petitions and quizzes, to look at the emergence of race-, ethnic-, and gender-identified visual cultures.