The Book has been prepared to make a comprehensive knowledge on Agricultural Marketing'. It provides recent feed back to the readers. It is a compendium of the distinguished personalities, researchers, agricul-turists, scientists and academicians. The book depicts some important aspects: E-Agriculture: A new approach Agricultural marketing in India Indian Agricultural Market Reforms Alternative Agricultural Marketing System Changing Scenario in Agricultural Marketing. Agricultural Marketing: Thrust and Challenges Agricultural Marketing: Problems and Prospects Changing Profile of Farm product Marketing Food and Agricultural Marketing in India WTO and Indian Agriculture Agricultural products export in India Regulated Agricultural Market Impact of Liberalisation on Agricultural Trade Role of ICT in Sugarcane Marketing Development Export Potential of Agricultural Products Recent efforts towards agriculture marketing system Boosting Agricultural Marketing Indian Floriculture Marketing Indian Lac Marketing Scenario.

This is a revised edition of the well established book on the subject. Undergraduate and postgraduate students, as well as, teachers and research scholars, specialists in marketing, policy makers and those interested in the welfare of the farmers can benefit from this book. Contents: Agricultural Marketing - Definition and Scope / Markets and Market Structure / Agricultural Marketing and Economic Development / Marketing Functions / Marketing Agencies, Institutions and Channels / Marketing of Farm Inputs / Government Intervention and Role in Agricultural Marketing / Cooperation and Cooperatives in Agricultural Marketing / Marketing Integration, Efficiency, Costs, Margins and Price Spread / Training, Research, Extension and Statistics in Agricultural Marketing / External Trade in Agricultural Products.

Papers presented at a national seminar.

It focuses on the first-hand experience of farmers, policy-makers, and the State, who are confronted with unwanted situation in the northern part of the country, till date regarded as food bowl of the country. - Focuses agriculture in the post-green revolution period. - Presents an integrated and holistic view of the state of affairs in agriculture. - The concerns arising out of the impact of liberalisation in general, and WTO in particular, are adequately and exclusively treated. Stimulating reading for those who are interested in the dynamics of Indian agriculture. The volume can also serve as an excellent textbook for post-graduate students in economics, development studies, regional development, agriculture, as well as agro-marketing. Those researching Indian agriculture can find the book extremely relevant. Similarly, the policy makers, planners, and administrators, particularly in the government, will also appreciate its usefulness in policy and programme inputs.