We have been witnessing huge competition among the organisations in the business world. Companies, NGO's and governments are looking for innovative ways to compete in the global tourism market. In the classical literature of business the main purpose is to make a profit. However, if purpose only focus on the profit it will not to be easy for them to achieve. Nowadays, it is more important for organisations to discover how to create a strong strategy in order to be more competitive in the marketplace. Increasingly, organisations have been using innovative approaches to strengthen their position. Innovative working enables organisations to make their position much more competitive and being much more value-orientated in the global tourism industry. In this book, we are pleased to present many papers from all over the world that discuss the impact of tourism business strategies from innovative perspectives. This book also will help practitioners and academician to extend their vision in the light of scientific approaches.

This comprehensive book focuses on how the COVID-19 pandemic is transforming travel and tourism, globally. Despite the devastation caused by COVID-19, authors argue that within the ongoing crisis, there is also an opportunity to positively transform the tourism sector in ways that contribute to a more hopeful future for tourism practitioners, tourists and host communities. As the world emerges from the shadow of COVID-19 there will not be a return to the "normal". Rather, the volume shares a vision of global transformation that is driven at least in part by the changing ways people in the post-COVID-19 era may travel and encounter each other and their environments. Individual chapters explore topics such as: regenerative economies, transformational travel, critical perspectives on pandemics and tourism, sustainable development and resilience post-COVID-19, re-discovering and re-localising tourism, global (im)mobilities, transforming tourism management, as well as new value systems for travel and tourism including the chance to strengthen social equity and social justice as tourism returns after COVID-19. In this edited volume, a series of senior and emerging scholars engage with debates on how to best contribute to more substantial, meaningful, and positive planetary shifts within the tourism industry. The chapters in this book were originally published as a special issue of the journal Tourism Geographies.

We have been witnessing huge competition among the organisations in the business world. Companies, NGO's and governments are looking for innovative ways to compete in the global tourism market. In the classical literature of business the main purpose is to make a profit. However, if purpose only focus on the profit it will not to be easy for them to achieve. Nowadays, it is more important for organisations to discover how to create a strong strategy in order to be more competitive in the marketplace. Increasingly, organisations have been using innovative approaches to strengthen their position. Innovative working enables organisations to make their position much more competitive and being much more value-orientated in the global tourism industry. In this book, we are pleased to present many papers from all over the world that discuss the impact of tourism business strategies from innovative perspectives. This book also will help practitioners and academician to extend their vision in the light of scientific approaches.

Today, it is considered good business practice for tourism industries to support their micro and macro environment by means of strategic perspectives. This is necessary because we cannot contemplate companies existing without their environment. If companies do not involve themselves in such undertakings, they are in danger of isolating themselves from the shareholder. That, in turn, creates a problem for mobilizing new ideas and receiving feedback from their environment. In this respect, the contributions of academics from international level together with the private sector and business managers are eagerly awaited on topics and sub-topics within Strategies for Tourism Industry - Micro and Macro Perspectives.

This book focuses on tourism sectors and models the latest trends in tourism activity while providing a new vision for contemporary tourism economy. Tourism is a sector confronting new challenges for advanced and developing economies. Despite global challenges, tourism continues to be a dynamic sector stimulating social and economic development. Moreover, many scientific challenges are identified in order to model and explain countries tourism sectors, regional and local conditions of tourism and territories sustainability. In addition, a set of models is provided in this book, contributing to a new vision for contemporary tourism economies, showing new tendencies in this sector and following a scientific approach concerning new policy design aimed at understanding and explaining a new philosophy carried out by governments in terms of the management of the tourism sector. On the other hand, the private sector of economic business opportunities considering the perspectives of tourism are also considered. This book serves as an excellent guide for agents either in public or private sector buildings on the associated scientific methodologies concerning their strategic planning. Therefore, the aim of the present book is to provide some contribution to the areas highlighted above.

UNWTO Tourism Towards 2030 is a broad research project in continuation of UNWTOs work in the area of long-term forecasting initiated in the 1990s and aims at providing a global reference on tourism future development. Following the long-term forecast series of reports Tourism 2020 Vision, the Tourism Towards 2030 - Global Overview report updates international tourism projections through 2030. Central in the study are the projections for international tourism flows in the two decades 2010-2030, with as basis data series on international tourist arrivals as reported by destination countries for the period 1980-2010, taking into account subregion of destination, region of origin, mode of transport and purpose of visit.