Visionaire No. 57: 2010

Visionaire No. 57: 2010
Title Visionaire No. 57: 2010 PDF eBook
Author
Publisher
Pages 0
Release 2009
Genre Art calendars
ISBN 9781888645798

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The first plug-in electric issue of Visionaire, in the form of an electronic daily calendar with 365 works of contemporary art selected by 52 invited curators and art collectors.

New Serial Titles

New Serial Titles
Title New Serial Titles PDF eBook
Author
Publisher
Pages 2012
Release 1995
Genre Periodicals
ISBN

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A union list of serials commencing publication after Dec. 31, 1949.

Television & Cable Factbook

Television & Cable Factbook
Title Television & Cable Factbook PDF eBook
Author
Publisher
Pages 2376
Release 1998
Genre Cable television
ISBN

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Collaboration and Co-creation

Collaboration and Co-creation
Title Collaboration and Co-creation PDF eBook
Author Gaurav Bhalla
Publisher Springer Science & Business Media
Pages 209
Release 2010-11-02
Genre Business & Economics
ISBN 1441970827

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Today’s consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression of their creative potential. Consequently, they are demanding a say and a voice in how companies conceive, develop, and deliver value to them. It is not surprising, therefore, to hear that a large number of companies are transforming how they innovate—not only in terms of developing new products and services, but in how they are created, delivered, and supported to customers. Open Innovation thinking, where companies collaborate with suppliers, distributors, and customers to co-create unique value, is fast replacing traditional thinking that viewed innovation as a proprietary activity and marketing as a static, one-way broadcast. However, while there is significant advocacy and buy-in for collaborating with customers, there is little guidance for companies on how to undertake the journey from applause and appreciation to execution. Only reading about others’ success stories – Nike, Hallmark, P&G, Mozilla, etc. – is not sufficient for helping a company develop a blueprint for themselves. In Customer Driven Innovation, strategy and branding consultant Gaurav Bhalla presents a concrete framework to help companies systematically and effectively design and implement collaborative innovation programs with their customers that can be applied in both business-to-business and business-to-consumer contexts. The authors describe how today’s technologies allow companies to create dynamic dialogues with their customers through shared networks, virtual marketing techniques, and blogs to develop deeper relationships that reinforce brand loyalty and ultimately drive growth. They challenge traditional approaches to market research that measure "customer satisfaction" from a rear-window perspective, and help companies and their customers look forward instead.P>