Highlights from a pair of century-old sign-painting manuals include borders, frames, typography, and other images for creating advertisements with an authentic period flair. A CD-ROM features all of the book's images.

Comprehensive volume contains all the essentials for creating ads with a retro look and feel. Contents include borders, frames, images, and typographic elements for re-creating authentic styles of the 1890s–1920s.

"A treasury of timeless styles features colorful ads from a bygone era"--P. [4] of cover.

Drawn from a pair of early 20th-century sign-painting manuals, this reference abounds in color and black-and-white borders, frames, typography, and other images, all ideal for re-creating styles from the 1890s–1920s.

More than 450 American ad characters, industry icons, and product personalities hailing from the 1950s, '60s, and '70s pack the pages of this vibrant, vintage collection. The postwar economic boom launched a generation of charming, cheeky, and relentlessly cheerful critters and characters that found their way into our homes--and our hearts--in print, on television, and on packaging. Some took detours that reflected the times (Elsie the Cow was sent into outer space in 1958). Some were fashion victims who survived (remember hippy Hush Puppies, circa 1969?). And some are no longer with us (the Frito Bandito was finally brought to justice in 1971). These endearingly offbeat characters are as fresh and entertaining today as they were creatively inspired in decades past.

Following his widely acclaimed Project X and Love and Hydrogen—“Here is the effect of these two books,” wrote the Chicago Tribune: “A reader finishes them buzzing with awe”—Jim Shepard now gives us his first entirely new collection in more than a decade. Like You’d Understand, Anyway reaches from Chernobyl to Bridgeport, with a host of narrators only Shepard could bring to pitch-perfect life. Among them: a middle-aged Aeschylus taking his place at Marathon, still vying for parental approval. A maddeningly indefatigable Victorian explorer hauling his expedition, whaleboat and all, through the Great Australian Desert in midsummer. The first woman in space and her cosmonaut lover, caught in the star-crossed orbits of their joint mission. Two Texas high school football players at the top of their food chain, soliciting their fathers’ attention by leveling everything before them on the field. And the rational and compassionate chief executioner of Paris, whose occupation, during the height of the Terror, eats away at all he holds dear. Brimming with irony, compassion, and withering humor, these eleven stories are at once eerily pertinent and dazzlingly exotic, and they showcase the work of a protean, prodigiously gifted writer at the height of his form. Reading Jim Shepard, according to Michael Chabon, “is like encountering our national literature in microcosm.”

This comprehensive volume contains all the essentials for creating ads with a retro look and feel. Drawn from typographic sourcebooks as well as sign-painting manuals of the early 20th century, the contents include a wealth of borders, frames, images, and typographic elements for re-creating authentic styles of the 1890s–1920s.