The Vikings went from making wine snifters from the skulls of their enemies to selling furniture in flat boxes. They took civilization based on pillaging and plundering and gave us The Nobel Prize and IKEA. The Vikings are back, and this time they mean business. The Viking Manifesto is a call to arms for a new way of doing business. It's about having an original idea and a different way of making it happen. The ancient Vikings got rich with swords and fast ships; the modern ones with safe cars (Volvo) and sippable vodka (Absolut). Both broke the rules. Both came from nowhere to take the world by storm. This book reveals how Scandinavian companies are making a huge impact on the business landscape, and what lessons other companies can learn from them. It is a book that will astonish, inspire and amuse.

Provides an overview of neo-paganism from the Goddess to magic and rituals, from history and ethics to the relationship of neo-paganism to Christianity.

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to: Establish your brand values and positioning Get the all-important name right Bring your brand to life Turn your customers into your advocates Manage your PR and use your marketing budget wisely Inspire your staff to live the brand too Deal with problems when something goes wrong Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business. 'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire

"THE HERMETALEPTCON" A Mythological Journey, in the Epic Poetry Tradition, through the width and breadth, of world culture and Archaeological Proto-Civilization - Establishing, a connective narrative arc, to the Atlantean Flood Destruction Cycle, and the mysterious origins, of Mythological Antediluvian Legends, that have subsequently, come down to us, throughout the ages: In an often fascinating similarity, among disparate, geographically isolated societies, yet consistent in their oral and written traditions - Recounting these tales now, from that Universal Ontological Perspective, of the Surviving Tales, of the Biblical Flood - "The Hermetalepticon", is also complimented, with a compendium of Illustrations, making it a unique literary and artistic modern statement: Thus drawing upon the most ancient, collected Mythic Tales, ever recorded, at the dawn, of human history, at the tumultuous conception, of the earliest rise and inspired expression, of World Civilization -

The Manifesto Handbook describes the hidden life of an undervalued genre: the conduit for declarations of principle, advertisements for new “isms,” and provocations in pamphlet form. Often physically slight and small in scale, the manifesto is always grand in style and ambition. A bold, charismatic genre, it has founded some of the most important and revolutionary movements in modern history, from the declaration of wars and the birth of nations to the launch of countless social, political and artistic movements worldwide. Julian Hanna provides a brief genealogy of the genre, analyses its complex speaking position, traces the material process of manifesto making from production to dissemination, unpacks its extremist underbelly, and follows the twenty-first century resurgence of the manifesto as a re-politicised and reinvigorated digital form.

The first anthology of its kind, Manifesto features over two hundred artistic and cultural manifestos from a wide range of countries. The manifesto, a public statement that sets forth the tenets of a forthcoming, existing, or potential movement or "ism"?or that plays on the idea of one?became in various modernisms aøcrucial and forceful vehicle for artists, writers, and other intellectuals to express their ideas about the direction of aesthetics and society. Included in this collection are texts ranging from Kurt Schwitters's Cow Manifesto to those written in the name of well-known movements?imagism, cubism, surrealism, symbolism, vorticism, projectivism?and less well-known ones?lettrism, acmeism, concretism, rayonism. Also covered are expressionist, Dada, and futurist movements from French, Italian, Russian, Spanish, and Latin American perspectives, as well as local movements, such as Brazilian hallucinism. Influential, startling, unsettling, amusing, and continually engaging, these modernist manifestos give voice to a fascinating array of ideas and opinions that will prove invaluable to scholars and students of nineteenth and twentieth-century art, literature, and culture.

Providing insight into the currently applied models, basic definitions and functions of work discipline systems within organisations, this book analyses the risks, limitations and the potential of developing organisational discipline structures. It examines various examples and manifestations of unethical and criminal behaviour in the workplace and places special emphasis on informal punishment structures and the conditions under which they occur. Difficult topics are tackled including sabotage, theft, bullying, financial fraud, sexual harrassment and blackmail. Assessing the effectiveness of work discipline systems upon organisational behaviour, this innovative book offers practical solutions for managers, as well as new approaches for those studying human resource management.