Video provides unprecedented opportunities for social science research, enabling fine-grained analysis of social organisation, culture and communication. Video in Qualitative Research provides practical guidance for students and academics on how to use video in qualitative research, how to address the problems and issues that arise in undertaking video-based field studies and how to subject video recordings to detailed scrutiny and analysis. Heath, Hindmarsh and Luff consider the ethical and practical issues that arise in recording and gathering data as well as how video enables new and distinctive ways of presenting insights, observations and findings to both academic and practitioner audiences. The book is illustrated throughout with a wide range of case material drawn from the authors own research projects, and these cases serve to situate the practical and methodological guidance offered by the book into real research scenarios. Video in Qualitative Research is an invaluable guide for students and researchers across the social sciences thinking of using video as part of their research. Christian Heath is Professor of Work and Organisation, Kings College London Jon Hindmarsh is Reader in Work Practice and Technology, Kings College London Paul Luff is Professor in Organisations and Technology, Kings College London

The third edition of Uwe Flick's bestselling textbook has been fully revised, expanded and updated while retaining all of the student-friendly elements and carefully structured qualities of the previous editions.

Aimed at the student reader, this book demonstrates the benefits of using particular methods from the viewpoint of real-life experience. It contains chapters written by leading, internationally distinguished qualitative researchers who recount and reflect on their own research experiences as well as others.

An encyclopedia about various methods of qualitative research.

A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.

Forlagets beskrivelse: An interdisciplinary approach to the qualitative analysis of human movement. The authors explain how to blend experience and sport science to improve movement. The accompanying CD-ROM is designed to help the user improve their observational and analytical skills.

Perhaps the greatest strength of choosing video as a method for social research is its flexible and almost limitless potential for gathering, analyzing, writing up, and disseminating the research findings. Understanding the rich potential of video as both method and methodology is a process inextricably linked to epistemological, study design, analysis, and dissemination choices. As technology and media have evolved, video has become a primary tool of presenting information and ideas and a means of culture making. Video as Method provides researchers with a guide to understanding, designing, conducting, and disseminating video-based research, and the rapid proliferation of approaches, uses, and designs now available. In the face of large data sets, and the great range of types and uses of video as an effective research tool, many researchers struggle to know how best to represent both video-based methodologies and research findings. Anne Harris provides in-depth examples in each chapter, and guides readers step-by-step through the chapter topics in a methodical fashion that mirrors the research journey.