"Este libro puede inundar tu negocio de clientes. Ganar más en menos tiempo es posible. Porque no se trata de trabajar de lunes a domingo, sino de descubrir, retener y potenciar clientes que se vuelvan locos por ti y sean tus mejores aliados. Descubre cómo advertir y cerrar nuevos negocios, volverte flexible para evolucionar a la velocidad de cualquier situación y aprovechar mejor tus habilidades y esfuerzos para vender como loco sin enloquecer en el proceso. ¡Conviértete en un elemento invaluable para tus clientes y no dejes de vender, vender, vender!"

Vende Como Loco Si te apasiona el mundo de las ventas y el marketing, es posible que ya hayas conocido a un cliente que es difícil de complacer cuando se trata de presentar tu producto o ofrecer tus servicios. Es común creer que la eficiencia, que seguramente te identifica por completo, es una garantía para cerrar ventas y negocios con clientes potenciales. Muchas veces, creer que hacer todo bien te llevará directamente al éxito es una mentalidad que nos estanca y genera frustración cuando no percibimos los resultados que deseamos de inmediato. De la misma manera, comenzar en el mundo de las ventas y el comercio puede ser muy intimidante y puede generar algunos errores en el camino. Lo más importante es mantener la mejor actitud del mundo y no solo tener una mentalidad positiva, sino crear estrategias efectivas que te permitan evitar las objeciones que se interponen en tu camino o, en el peor de los casos, aprender a gestionarlas y no permitir que obstaculicen tu negocio. Este libro puede ayudarte con las posibles objeciones que cualquier cliente puede enfrentar a tus propuestas y adquirirás una comprensión básica de ellas, ya que comprender al otro es el primer paso para acercarte a él o ella. Reflexionar sobre las necesidades de tus clientes y por qué podrían rechazarte te ayudará a responder de manera asertiva y no defensiva e ineficaz. Además, es importante entender que una objeción puede proporcionarnos suficiente información para mejorar el producto o convencer activamente al cliente, todo depende de nuestra receptividad a la objeción y a las palabras del otro que se está negando, pero que solo está exponiendo sus necesidades más elementales.

Desde Cualquier Punto de Vista Desde Cualquier Punto de Vista es una mirada audaz a Santiago de Chile. Con una prosa rpida, un constante cambio de narrador y una irreverencia que no se le conoca en textos anteriores, Biggs aborda los problemas de la vida cotidiana en una historia que pudo ser la suya. El relato central, es el de un ejecutivo exitoso (Carlos Sims) que estando en la cima de su carrera, enfrenta un sorpresivo despido, con todo lo que ello implica: prdida del automvil de la empresa, del chofer y de mil prebendas que crea que seran para siempre. El tema no es menor, cuando va acompaado del relato de personajes como el junior de la oficina, (Pablo Carreo), quien junto a su amigo Sebastin (con una ambigedad sexual el primero y una abierta homosexualidad el segundo), organizan una Brigada de Asalto cuyo financiamiento en una primera etapa est a cargo de una fbrica de condones que ellos mismos han montado. Personajes como la madre de Sebastin (Mara Elena Lillo) antigua combatiente del VOP, de la secretaria (Melinda) que es capaz de cualquier cosa con tal de no fallarle a su jefe, o del sub gerente (Claudio Valds Fonk) quien con un clculo cnico y sin frontera aspira al cargo mximo, se armonizan en forma sinfnica con la suegra del protagonista, que es vctima del terrible mal de Alzheimer, y de su esposa, una mujer de clase quien, desde su soledad pasiva, ve transformarse su entorno sin tener recursos ni respuestas para enfrentar el derrumbe del mundo en que creci. La novela transcurre con una velocidad abismante con una serie de otros personajes tan reales como los que construye Biggs los que van relatando una historia lineal y transversal a la vez, desde su personal punto de vista. Desde Cualquier Punto de Vista (From Any Point of View) is an audacious look at Santiago de Chile. With fast prose, a constant change of narrator and with an irreverence that we didnt see in his previous books, Biggs faces the problems of everyday life in a story that could be your own. The central plot involves a very successful executive (Carlos Sims) who, at the peak of his career, is unexpectedly fired, hence, facing all the lossesthe company car, the chauffer, and thousands of other perks he thought would last forever. This theme is knit with the story of a sexually ambiguous junior executive (Pablo Carreo) and his homosexual friend Sebastin, who together decide to organize a Brigade of Assault, financed by a condom factory. The story is filled with rich characters like Sebastins mother (Mara Elena Lillo), a former V.O.P. Militant (an armed leftist group in Chile during the sixties); Melinda, the secretary who is ready to do anything for her boss; or the assistant manager, (Claudio Valds Fonk) whos trying to claw his way to the top of the Company with a lack of scruples and a cynical attitude. Woven into this rich tapestry is Carlos mother-in-law, a victim of Alzheimers; his wife, a woman with class who, from her passive loneliness, sees her world fall apart without having means or answers to face the destruction of the world she grew up in. Biggs has created a novel of breathless speed with a series of other characters that tell the story in a lineal and transversal way, from their own point of view.

Doctor Taco is a different coming of age story. Sam is a man/child who hates studying and spends most of his time pining for the love of his life. He dreams of one day being that heroic doctor you always see on TV. Unfortunately, he can't even get a crummy letter of recommendation from his organic chemistry professor. The south of the border med school admissions officers aren't as choosey as they are at Harvard Med. Follow Sam as his story involving smuggling, prostitutes and grave-robbing unfolds. Be sure to watch out for the alligator and the Secret Service. Could Doctor Taco be the story of that doctor with whom you last made an appointment? Es possible! Doctor Irv Danesh was born in Brooklyn, N.Y. Before he started kindergarten he and his family had schlepped to five new homes because of his father s jobs. This was to be a recurrent theme in his life. Like the main character of his novel, Doctor Taco, Irv just didn t concentrate well in college. Women, and the lack of them, had a lot to do with that. After the rejections for admission to medical schools in the States arrived, Irv joined the Diaspora of similar, slacker pre-meds, and journeyed south of the Border. Two years of cultural and academic re-education enabled Irv to trek back to the promised land of Brooklyn. More specifically, Irv was nurtured at the world s largest community hospital, Brookdale Medical Center. This mega-hospital provided him enough stab wounds, gunshot wounds, blunt trauma, and general patient stupidity to regale his friends with stories for years to come. After two years of surgical training, he decided he didn t want to spend the rest of his life removing gallbladders or doing bariatric surgery. Being somewhat of an adrenalin junkie, he was in the right place at the right time to snag a residency at Thomas Jefferson University Hospital in the new field of Emergency Medicine. He has practiced in inner city emergency departments for twenty-six years. Dr. Irv s job statistically has a high rate of burnout. He fought through two of these periods, the first by moving to Boston and serving as an Assistant Professor of Emergency Medicine at the Tufts School of Medicine. He later continued his career as Associate Director of Emergency Medicine at the Lawrence General Hospital. It was here that he had his second period of burnout. He again was in the right place at the right time, helping birth USA Network s Royal Pains. Irv started as Medical Consultant, advancing over three seasons to Co-Producer. His MacGyver-like vignettes such as skull drilling, fishhook chest wall stabilizing, and other pseudomedical procedures would never be allowed in conventional AMA approved medicine. Then again, Dr. Irv marches to his own drummer. He wrote Doctor Taco as a fictional account of the great American student exodus to Mexico in the 1970s. Many of the scenarios are true, but needed to be altered to maintain privacy, sometimes his own. He hopes that you enjoy reading this story. Dr. Irv lives in Marblehead, Massachusetts with his lovely and grammatically correct wife, and their dog, Harry. He loves the change of seasons except for the winter, which he curses every year. His four artistic sons all left for other parts of Massachusetts and N.Y. All in all, he would rather be in South Beach.