Addresses the underlying rhetoric of vaccination debates by examining the full spectrum of viewpoints to develop a nuanced way forward.

The public has voiced concern over the adverse effects of vaccines from the moment Dr. Edward Jenner introduced the first smallpox vaccine in 1796. The controversy over childhood immunization intensified in 1998, when Dr. Andrew Wakefield linked the MMR vaccine to autism. Although Wakefield’s findings were later discredited and retracted, and medical and scientific evidence suggests routine immunizations have significantly reduced life-threatening conditions like measles, whooping cough, and polio, vaccine refusal and vaccine-preventable outbreaks are on the rise. This book explores vaccine hesitancy and refusal among parents in the industrialized North. Although biomedical, public health, and popular science literature has focused on a scientifically ignorant public, the real problem, Maya J. Goldenberg argues, lies not in misunderstanding, but in mistrust. Public confidence in scientific institutions and government bodies has been shaken by fraud, research scandals, and misconduct. Her book reveals how vaccine studies sponsored by the pharmaceutical industry, compelling rhetorics from the anti-vaccine movement, and the spread of populist knowledge on social media have all contributed to a public mistrust of the scientific consensus. Importantly, it also emphasizes how historical and current discrimination in health care against marginalized communities continues to shape public perception of institutional trustworthiness. Goldenberg ultimately reframes vaccine hesitancy as a crisis of public trust rather than a war on science, arguing that having good scientific support of vaccine efficacy and safety is not enough. In a fraught communications landscape, Vaccine Hesitancy advocates for trust-building measures that focus on relationships, transparency, and justice.

Examines gut microbes, fetuses, and gym-goers in three case studies to critique the discursive practices of inclusion into humanhood.

Examines how healthcare and medical issues circulate in the social, cultural, economic, and political aspects of our world.

Women’s Health Advocacy brings together academic studies and personal narratives to demonstrate how women use a variety of arguments, forms of writing, and communication strategies to effect change in a health system that is not only often difficult to participate in, but which can be actively harmful. It explicates the concept of rhetorical ingenuity—the creation of rhetorical means for specific and technical, yet extremely personal, situations. At a time when women’s health concerns are at the center of national debate, this rhetorical ingenuity provides means for women to uncover latent sources of oppression in women’s health and medicine and to influence matters of research, funding, policy, and everyday access to healthcare in the face of exclusion and disenfranchisement. This accessible collection will be inspiring reading for academics and students in health communication, medical humanities, and women’s studies, as well as for activists, patients, and professionals.

A new framework for understanding how algorithms influence Web applications offer us conclusions about science. Twitter bots generate art. Machine-learning systems satirize politicians. We live in an era where a substantial share of our private and public communication is machinic. Modern computing machines cannot yet speak for themselves—although the capacities of AI are rapidly expanding—but they generate rhetorical energies as they give advice, entertain, and proffer insight, speaking to human concerns in more-than-human ways and guiding human action. In Influential Machines Miles C. Coleman looks beyond human communication to interrogate the ways in which the machines and algorithms in our lives make meaning and the implications of their special modes of communication. Using the varied examples of an anti-vax "vaccine calculator," two Twitterbots, and the computational performances of virtual assistants, Coleman asks what machines mean to us as social agents and whether humans are the appropriate reference for designing machine communication. Coleman goes beyond the front and back ends of computing to describe the "deep end" of computing, a site of ambient rhetoric that is essential for understanding how machines move in today's digital world.

"The air was electric at California's Capitol. At a rally on the building steps, one speaker after another railed against a new bill to regulate parents' vaccination choices. If it passed, parents could no longer skirt California's daycare and school vaccine requirements by claiming religious or philosophical objections to vaccines. In response to attempts to eliminate these nonmedical exemptions (NMEs), Robert F. Kennedy Jr. shouted to the crowd that "parents know best" when it comes to their children's health. Bob Sears, the pediatrician author of best-seller The Vaccine Book, called on parents to "Get out there and fight for your rights!" Protestors, many of them dressed in red shirts, chanted, "My Child, My Choice." Signs amplified their message: "Force my veggies, not vaccines" and "Protect the Children, Not Big Pharma.""--