Despite humble beginnings, today Apple, Inc. enjoys unprecedented popularity and prosperity with its products, routinely selling over a million devices in a single day. It is a major innovator in the computing and consumer landscape, and as shown in this retrospective, the history of the Apple II computer plays a large part in the current successes of the company. The late 1970s saw the dawn of the Apple II, the company's first hit product. It provided the breathing room for Apple to become self-sustaining and ultimately blossom into one of the greatest business and technology successes in history. This account provides a unique view of early personal computing and Apple as a company, focusing almost exclusively on the role of the Apple II within that story. It extends outward to the products, publications, and early online services that made up the ecosystem for the platform during its active years, and follows the story to present-day enthusiasts who still find new things to do with a computer that got its start more than 35 years ago.

"Skip the iPhone, iPod, and the Macintosh. If we want to understand how Apple Computer became an industry behemoth, we have to look elsewhere: at the 1977 Apple II. Designed by the prodigious engineer Steve Wozniak, and hustled into the marketplace by his Apple cofounder Steve Jobs, the Apple II would become one of the most prominent personal computers of this dawning American industry. The Apple II was a versatile piece of hardware, but its most compelling story isn't found in the feat of its engineering, the personalities of Apple's founders, or the way it set a stage for the company's multi-billion-dollar future. Instead, computer and video game historian Laine Nooney suggests that what made the Apple II iconic was its software. In software, we discover the material reasons people bought computers. Not to hack, but to play. Not to code, but to calculate. Not to program, but to print. The story of personal computing in the United States is not the story of the rise of the hacker. It is the story of the rise of the user. Offering a constellation of software creation stories, Nooney puts forth a new understanding of how the hobbyists' microcomputers of the 1970s became the personal computer we know today. From iconic software products like VisiCalc and The Print Shop to historic games like Mystery House and Snooper Troops, to long forgotten disk-cracking utilities, The Apple II Age offers an unprecedented look at the people, the industry, and the money that built the microcomputing milieu-and why so much of it converged around the unbeatable Apple II"--

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