Develop and implement a fully-functional, systematic CRM plan with CiviCRM About This Book Develop an integrated online system that manages contacts, donations, event registrations, memberships, bulk e-mail, campaigns, case management, and other functions such as activity tracking, grant distribution, and reporting. Plan a constituency relationship management strategy with ladders of engagement that will improve how your organization realizes its mission. Use case studies and step-by-step examples to put the raw concepts into real-life terminology and build your solutions. Who This Book Is For The book is primarily for administrators tasked with implementing, configuring, maintaining, and updating CiviCRM, and staff users who are looking to better understand the tools available in order to become power users. CiviCRM is software that may be used by advocacy groups, non-profit, and non-governmental organizations, elected officials, professional and trade associations, government entities, political campaigns and parties, and other similar organizations, and this book will prove useful to all such users. What You Will Learn Install and configure your CiviCRM Analyze your current workflows and processes to translate them effectively into the CiviCRM model Build an integrated system to solicit, retain, and manage your donors and members through robust management and reporting tools for administrators Raise more money with CiviCRM with effective solicitation campaigns Market events effectively and track registrations and payments Improve communications with constituents using targeted broadcast e-mail campaigns Track ongoing communications with constituents including from Outlook and Gmail using activities and case management tools Take advantage of the many CiviCRM tools to generate both simple and complex event structures and manage registrants through every phase of the project In Detail CiviCRM provides a powerful toolbox of resources to help organizations manage relationships with constituents. It is free, open source, web-based, and geared specifically to meet the constituent relationship management needs of the not-for-profit sector. Beginning with broader questions about how your organization is structured, which existing workflows are critical to your operations, and the overarching purpose of a centralized CRM, the book proceeds step by step through configuring CiviCRM, understanding the choices when setting up the system, importing data, and exploring the breadth of tools available throughout the system. You will see how to best use this software to handle event registrations, accept and track contributions, manage paid and free memberships and subscriptions, segment contacts, send bulk e-mails with open and click-through tracking, manage outreach campaigns, and set up case management workflows that match your organization's roles and rules. With specific emphasis on helping implementers ask the right questions, consider key principals when setting up the system, and understand usage through case studies and examples, the book comprehensively reviews the functionality of CiviCRM and the opportunities it provides. With this book, you can help your organization better achieve its mission as a charity, industry association, professional society, political advocacy group, community group, government agency, or other similar organization and position yourself to become a power user who efficiently and effectively navigates the system. Style and approach This guide is packed with step-by-step tutorials and real-life examples interspersed with practical advice and best practices on how to use CiviCRM strategically. You will be able to quickly grasp and implement the basic elements of CiviCRM before moving on to more advanced tools.

Develop and implement a fully functional, systematic CRM plan for your organization Using CiviCRM.

This book is written in cookbook style with practical, comprehensive recipes expained with the aid of the necessary screenshots.If you have basic CiviCRM skills and want to further enhance your CiviCRM skills, this book is for you.

Take advantage of Drupal’s vast collection of community-contributed modules and discover how they make this web framework unique and valuable. With this guide, you’ll learn how to combine modules in interesting ways (with minimal code-wrangling) to develop several community-driven websites— including a job posting board, photo gallery, online store, product review database, and event calendar. The second edition focuses on Drupal 7, the latest version of this open source system. Each project spans an entire chapter, with step-by-step "recipes" to help you build out the precise functionality the site requires. With this book, developers new to Drupal will gain experience through a hands-on introduction, and experienced Drupal developers will learn real-world best practices. Learn Drupal’s concepts and building blocks, and how everything works together Hit the ground running—build your first Drupal site hands-on Explore solutions that meet each project’s requirements, and discover why specific modules were selected Understand the projects through case studies, including the client’s needs and desires Learn how to configure modules with a bird’s-eye view of how they work Discover new modules, including Drupal Commerce, Media, and Workbench

“Joomla! is about allowing ordinary people to do extraordinary things, and that is exactly what the authors of this book do for its readers. . . . I present this book for your pleasure. It begins with how we began and takes you on a journey through which you can be empowered to reach the world.” –From the Foreword to the First Edition by Andrew Eddie, cofounder, Joomla! The Official Joomla!® Book, Second Edition, is the authoritative and comprehensive Joomla! reference for every administrator, developer, designer, and content manager. Distilling the unsurpassed experience of two long-time Joomla! contributors, it teaches exactly what you need to know, through practical example sites and crystal-clear explanations. If you’re new to Joomla!, you’ll learn how to quickly create usable, effective sites. If you’re an experienced Joomla! user, you’ll learn how to make your sites more flexible, feature-rich, visually attractive, and useful, taking full advantage of the features in Joomla! 3 and Joomla! 2.5. And whether new or experienced, you’ll learn how Joomla! really works, so you can fully leverage its power whenever you’re ready. You’ll also get to know the Joomla! community by hearing from seventeen community members through in-depth interviews, and you’ll learn how to participate in the Joomla! project in ways that make sense for you. The Official Joomla!® Book, Second Edition, covers everything from installation to usability, templates to extensions. The authors explain each key concept conversationally, helping you learn to help yourself and confidently gain control over Joomla! and the sites you build with it. They also present chapter-length application case studies for business, non-profits, and education. You will learn how to Plan sites effectively before you start building them Create production sites quickly while avoiding common mistakes Install and configure Joomla! for maximum efficiency Create and edit content for your Joomla! site Customize and work with Joomla! templates and create a basic template Work with extensions: components, modules, plugins, and languages Efficiently administer Joomla! sites Maintain Joomla! sites, including making back ups and managing upgrades and migrations between versions Participate in the Joomla! community as a user and contributor

The Official Joomla! Book is the authoritative and comprehensive Joomla! reference for every administrator, developer, designer, and content manager. Distilling the unsurpassed experience of two long-time Joomla! contributors, it teaches exactly what you need to know, through practical example sites and crystal-clear explanations. If you’re new to Joomla!, you’ll learn how to quickly create usable, effective sites. If you’re an experienced Joomla! user, you’ll learn how to make your sites more flexible, feature-rich, visually attractive, and useful. And whether new or experienced, you’ll learn how Joomla! really works, so you can fully leverage its power whenever you’re ready. You’ll also get to know the Joomla! community by hearing from twelve community members through in-depth interviews, and you’ll learn how to participate in the Joomla! project in ways that make sense for you. The Official Joomla! Book covers everything from installation to usability, templates to extensions. The authors explain each key concept conversationally, helping you learn to help yourself and confidently gain control over Joomla! and the sites you build with it. They also present chapter-length application case studies for business, non-profits, and education. You will learn how to Plan sites effectively before you start building them Create production sites quickly while avoiding common mistakes Install and configure Joomla! for maximum efficiency Create and edit content for your Joomla! site Customize and work with Joomla! templates Work with extensions: components, modules, plugins, and languages Efficiently administer Joomla! sites Participate in the Joomla! community as a user and contributor

Supercharge your digital marketing services by building your knowledge to become a skilled digital marketer with the power of Drupal Key FeaturesApply proven marketing techniques using real-world examples of a Drupal development agency and an e-commerce storeDiscover a checklist of nearly 300 must-do activities to ensure that no task is overlookedIntegrate Drupal with other third-party marketing applications and systemsBook Description Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success. What you will learnExplore the most successful digital marketing techniquesCreate your digital marketing plan with the help of Drupal's digital marketing checklistSet up, manage, and administer all the marketing components of a Drupal websiteDiscover how to increase the traffic to your Drupal websiteDevelop and implement an e-commerce marketing strategy for your Drupal Commerce storeManage your daily marketing activities using DrupalGet started with customizing your consumers' digital experienceFind out what's next for Drupal and digital marketingWho this book is for This book is for Drupal site builders, digital marketers managing Drupal websites marketing and communication, digital or Drupal agency owners, marketing consultants, and anyone managing a Drupal website or e-commerce store. Basic knowledge of Drupal architecture and marketing concepts and related techniques is necessary.