User-Generated Content and its Impact on Web-Based Library Services examines the impact of user-generated content on web-based library services. It begins with an overview of Web 2.0 tools and technologies and a brief look at the emerging semantic tools of Web 3.0 and their implications for libraries. The book investigates the changing role of the end user as both a creator and consumer of web content and what this means for society's perception and understanding of information. The author addresses the advantages and challenges of using these tools to bring community expertise and opinion into the library, from reinvention of the library website as a community rather than a collection to the issues of moderating user-generated content. The book also explores the notion of 'low-fidelity authority', understanding that by acknowledging the value in content that does not necessarily meet traditional definition of authority, it creates the potential to achieve a much greater level of relevance and engagement with users. Throughout the book, conceptual discussion is illustrated with real-world examples and practical suggestions for library practitioners. - Relatively new and extremely relevant topic, with which many libraries and librarians are currently grappling - Provides conceptual discussion and practical examples of sound strategies for managing user-generated content - The book is about rethinking what we do as librarians, and surrendering some of our traditional notions of authority and control to the expertise that exists in the community

This updated edition of the classic covers new tools and trends, including current browsers, access methods, hardware, and software. Includes tips to secure project funding and provides strategic guidance for all types of libraries.

As media environments and communication practices evolve over time, so do theoretical concepts. This book analyzes some of the most well-known and fiercely discussed concepts of the digital age from a historical perspective, showing how many of them have pre-digital roots and how they have changed and still are constantly changing in the digital era. Written by leading authors in media and communication studies, the chapters historicize 16 concepts that have become central in the digital media literature, focusing on three main areas. The first part, Technologies and Connections, historicises concepts like network, media convergence, multimedia, interactivity and artificial intelligence. The second one is related to Agency and Politics and explores global governance, datafication, fake news, echo chambers, digital media activism. The last one, Users and Practices, is finally devoted to telepresence, digital loneliness, amateurism, user generated content, fandom and authenticity. The book aims to shed light on how concepts emerge and are co-shaped, circulated, used and reappropriated in different contexts. It argues for the need for a conceptual media and communication history that will reveal new developments without concealing continuities and it demonstrates how the analogue/digital dichotomy is often a misleading one.

The development of online digital libraries has enhanced the availability of printed materials. By implementing these systems, this ensures the access of material to universities, students, and bibliophiles. Digitizing the Modern Library and the Transition From Print to Electronic is a pivotal reference source for the latest techniques and initiatives needed to transition libraries into the digital age. Featuring extensive coverage on relevant areas such as electronic resource management, library management software, and semantic web, this publication is an ideal resource for faculty members, research scholars, students, information specialists, and librarians in universities and in academic, public, and special libraries.

As social technologies continue to evolve, it is apparent that librarians and their clientele would benefit through participation in the digital social world. While there are benefits to implementing these technologies, many libraries also face challenges in the integration and usage of social media. Social Media Strategies for Dynamic Library Service Development discusses the integration of digital social networking into library practices. Highlighting the advantages and challenges faced by libraries in the application of social media, this publication is a critical reference source for professionals and researchers working within the fields of library and information science, as well as practitioners and executives interested in the utilization of social technologies in relation to knowledge management and organizational development.

The emergence of social media as one of the driving forces of consumers’ online experiences today also challenges our current understanding on marketing and brand management. The effects of brands’ social media involvement are to this day uncertain. Severin Dennhardt shows that social media and user-generated brands do have a strong influence on brands. Four independent studies demonstrate that first, successful brands can be created in virtual worlds, second, user-generated content drives the creation of unique brands, third social media strongly influences the social value perception of brands, and fourth, social media impacts consumers’ purchase decision process.

With the advent of the information and communication technologies, traditional library activities are undergoing transformation in a big way. Modern library’s collection includes a vast array of information resources, databases, electronic journals, e-books, digital images, institutional repositories etc. To manage a modern library, library professionals need to have awareness and knowledge on management of electronic resources, federated and discovered tools for single click search, literature techniques, application of RFID and other technologies, user needs and knowledge on soft skills etc. Keeping these perspectives and issues in mind the National Conference on Management of Modern Libraries (NACML) was organized by SEARCH- The health science library in association with the department of Library and Information Science, Manipal University, Manipal The main objective of the conference was to provide an opportunity to LIS professional to explore the ways and means to manage the modern libraries where electronic resources are playing an important role in meeting the information needs of the users and to explore, discuss and share ideas and knowledge related to innovative modern library management systems to meet the needs of the changing environment. In five technical sessions under five different categories titled Technologies for Management, Best Practice in Modern Libraries, digital libraries and Role of Library Professionals in Management of Modern Libraries held over the two days, total 51 papers were presented at the conference. Various challenges and issues related to management of modern libraries were discussed in the technical sessions and some of the authors shared the best practices of their libraries. The author highlighted the importance of digital libraries and stressed the needs of various skills to work in digital environment. The papers presented in the conference have been edited and brought out in the form of a conference proceedings.