Thesis (M.A.) from the year 2006 in the subject American Studies - Culture and Applied Geography, grade: 1,0, Johannes Gutenberg University Mainz (Fachbereich 05 - Philosophie und Philologie), language: English, abstract: The advent of electronic media in the 1920s marked the beginning of the information age and contributed to the formation of modern mass society. The introduction of new communication media, which allowed for the mass production and distribution of information and entertainment services, had wide-reaching consequences for social and cultural life: it transformed human cognition; it changed the organization of everyday life; it linked the world more closely together by means of a global media network. Particularly the television medium opened up a new perspective on the world and revolutionized entertainment, and it soon started its triumphant advance throughout the world. The U.S. played a prominent role in the development and global distribution of television technology and programming. America began early to experiment with television technology, but for the time being, it was commercial radio that “quickly grew to become the primary entertainment and information source for Americans throughout the Great Depression and World War II” (Emmert, “Broadcast Media”). At last, television was introduced to the public at the New York World’s Fair in 1939, which had “Tomorrow - Now!” (Campbell et al. 13) as a motto. The public gave the new medium an enthusiastic reception, and soon after World War II, “television's visual images replaced the audio-only limitation of radio as the predominant entertainment and news vehicle” (Emmert, “Broadcast Media”). During the 1940s and 1950s, television technology and broadcasting transmission techniques were further refined: The cable system was rapidly enhanced and soon stretched across the U.S., thereby gradually replacing the transmission by over-the-air broadcasting signals, which is extremely susceptible to interferences. But only the advent of the cost-effective satellite broadcasting technology made the global transmission of mass media services possible: The invention and continuous improvement of satellite communications, computers and computer networks, cable television and fiber optics offer the means of blanketing any part of the world instantaneously with a torrent of imagery and data.

This collection of essays searches for how history and literature translate into filmic texts that then reflect the time and place of the translation. Major motion pictures as well as television movies and series are the sites of this exploration. The opening essay surveys what films tell us it means to be set in a medieval time, while the second looks at one of the most powerful movie studios since the earliest days of movie-making, Walt Disney Studios. The second section investigates classic Americana by delving specifically into the hegemonic power of Walt Disney Studios, by considering the union between the American pastime of baseball and the great white way of Broadway, and by discovering the constantly morphing relationship of the icons of the Wild West. Section three looks at characters living outside of roles considered socially appropriate in their world: vampire slayers, mobsters, and those with multiple personalities. The fourth section studies how present-day mores of power and beauty control revisions of historically-based stories through issues of vengeance, race, sexuality, and the notion of beauty itself. The final section takes up the question of what it means to historicize the present moment, and analyzes the current period via a very popular and long-running show’s depiction of sexuality as accepted or rejected within a paradigm that appears not merely to tolerate, but actively to promote, deviance. The last essay questions the very concepts of time and history themselves. The articles do not reach one conclusion regarding this topic, but instead provide a variety of perspectives which help to theorize the issue for the discerning reader.

Prime-Time Families provides a wide-ranging new look at television entertainment in the past four decades. Working within the interdisciplinary framework of cultural studies, Ella Taylor analyzes television as a constellation of social practices. Part popular culture analysis, part sociology, and part American history, Prime-Time Families is a rich and insightful work the sheds light on the way television shapes our lives.

In Demographic Vistas, David Marc shows how we can take television seriously within the humanist tradition while enjoying it on its own terms. To deal with the barrage of messages from television's chaotic history, Marc adapts tools of theatrical and literary criticism to focus on key personalities and genres in ways that reward serious students and casual viewers alike. This updated edition includes a new foreword by Horace Newcomb and a new introduction by the author that discusses the ways in which the nature of television criticism has changed since the book's original publication in 1984. A new final chapter explores the paradox of the diminishing importance of over-the-air broadcasting during the period of television's greatest expansion, which has been brought about by complex technologies such as cable, videocassette recorders, and online services.

Finalist, 2020 Latino Book Awards, Best Academic Themed Book The surprising effects of American TV on global viewers As a dominant cultural export, American television is often the first exposure to American ideals and the English language for many people throughout the world. Yet, American television is flawed, and, it represents race, class, and gender in ways that many find unfair and unrealistic. What happens, then, when people who grew up on American television decide to come to the United States? What do they expect to find, and what do they actually find? In America, As Seen on TV, Clara E. Rodríguez surveys international college students and foreign nationals working or living in the US to examine the impact of American television on their views of the US and on their expectations of life in the United States. She finds that many were surprised to learn that America is racially and economically diverse, and that it is not the easy-breezy, happy endings culture portrayed in the media, but a work culture. The author also surveys US-millennials about their consumption of US TV and finds that both groups share the sense that American TV does not accurately reflect racial/ethnic relations in the US as they have experienced them. However, the groups differ on how much they think US TV has influenced their views on sex, smoking and drinking. America, As Seen on TV explores the surprising effects of TV on global viewers and the realities they and US millennials actually experience in the US.