Where legal theory, deviance and cultural studies collide, a whole new area of popular cultural studies has grown. This text provides an introduction to this field, covering such diverse areas as sport, the arts, popular music, heritage, tourism, youth culture, information technology and various mass media.

This collection includes eighteen essays that introduce the concept of unpopular culture and explore its critical possibilities and ramifications from a large variety of perspectives. Proposing a third term that operates beyond the dichotomy of high culture and mass culture and yet offers a fresh approach to both, these essays address a multitude of different topics that can all be classified as unpopular culture. From David Foster Wallace and Ernest Hemingway to Zane Grey and fan fiction, from Christian Rock and Country to Black Metal, from Steven Seagal to Genesis (Breyer) P-Orridge, from The Simpsons to The Real Housewives, from natural disasters to 9/11, from thesis hatements to professional sports, these essays find the unpopular across media and genres, and they analyze the politics and the aesthetics of an unpopular culture (and the unpopular in culture) that has not been duly recognized as such by the theories and methods of cultural studies.

John R. Weeks based his study on long-term observations made at the British Armstrong Bank in the UK. Not one person, from the CEOs to the junior clerks had anything good to say about its corporate culture, yet the way things were done never seemed to alter.

Artists working in a variety of western European nations have overturned the dominant traditions of comic book publishing as it has existed since the end of the Second World War, seeking instead to instill the medium with experimental and avant-garde tendencies commonly associated with the visual arts. This book addresses this transformation.

Money is the key to happiness. Work hard, play hard. Look out for number one. Popular culture is full of phrases like these, telling us the best way to live, the right things to buy, the right body shape to have, the right people to hang out with. These messages are everywhere we look, 24 hours a day. But what if there was another way to live? What if we chose to live differently: to stand against injustice, to live life for more than just ourselves, to dare to be unpopular? Guvna B is rebelling against the status quo, and he's calling you to join him. It's time to flip the script, to demonstrate another way to live, to find freedom in going against the grain. It's time for unpopular culture to take the stage.

Text by Grayson Perry, Blake Morrison.

Pop culture shapes our society and our lives. In this series, I'm exploring pop culture icons in an alternate reality that reflects our current society. I hope to help people see things from a new perspective, or at the very least, enjoy nostalgic feelings and a good laugh to brighten their day.