Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seamlessly integrated corporate strategy with design. They don’t deliver utilitarian objects: they craft rewarding, empowering experiences. To outsiders, this looks like magic: incomprehensible, and impossible to reproduce. But it isn’t. Predictable Magic presents a complete design process for making the “magic” happen -- over and over again. Veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics, a breakthrough approach for systematically creating deep emotional connections between consumers and brands. Step by step, the authors cover everything from research to strategy, implementation to consumer experience. They also demonstrate Psycho-Aesthetics at work – in case studies from some of the world’s top companies, including Sprint, Medtronic, Amana, and Hyundai. You’ll see how these great companies have used Psycho-Aesthetics to go beyond the utilitarian (or even the merely “beautiful”), to build products that powerfully connect with people... touch them... move them... time and again.

Are you seeing Unicorns everywhere?There is a reason Unicorns are appearing more and more in modern culture: their energy is coming through right now to help those who are ready to raise their vibration and live their most authentic life.In Unicorn Rising, holistic healer Calista explains the true symbolism and energy behind the Unicorns, why right now is a significant time for us to integrate with their healing power and what the Unicorns can do to help you on your soul journey. You’ll learn to live your unique path, power and purpose through releasing what’s been hindering your creative expression, with the Unicorns as your tour guide on this magical, life-changing adventure.Learn ways of honouring both your humanity and your divinity, and live in greater harmony with the world through Calista’s original blend of energetic attunements, meditations, tools and #RisingReflections exercises. Woven with her personal story of rising from closed-off scientist to unstoppable She-Ra, this book shows you that you, too, can ascend with the Unicorns to live in alignment with your soul!

Embrace your inner witch. Packed with spells, potions and witchy wisdom, use this magickal guide to enhance every aspect of your life. From the effects of the moon to the use of candles to enhance spells, learn how to protect your home, fulfill your dreams, boost your love life, banish ill chance and secure your future. Isn't it time you unleashed the power of magick?

The more than 50 new jigs and fixtures covered in this book help save time, money, and effort. Expert Hylton shows everything from planing boards to making fluted dowels, crafting flawless cope-and-stick joints to creating spiral-beaded columns and finials. 275 photos. 200 illustrations.

Hello traveller! Are you a writer? An illustrator? A musician? Or maybe you want to be a filmmaker, a sculptor, an animator. Whoever you are, if you are a creator then you are in the right place! Let me introduce myself: I am Sera, your Creative Fairy. Even though I am not human, I look like a young girl with long blue hair. I live in a fountain. In other cultures they call me "Muse", "Guardian Angel" or even "Goddess" but you can call me however you want. I am the one that brings you Inspiration. Those creative ideas that you sometimes have and seem to pop up from nowhere? It is me that bring them to you. But there is a big problem. Even though you get inspired ideas from me, you don't seem to trust me. And this makes me sad! So let me ask you some questions: Do you have many creative ideas, but you don't know how to transform them into writings and artworks that sell? Do you think you have a wonderful inner world, but you lack the confidence to show it to the world? Or maybe you lack the inspiration to create authentic works that will make you stand out from an overcrowded market? If you can relate to these questions, then you are in the right place. I can help you! If you are reading this now, it is because you have been searching for me. Searching for your fairy, your muse, your goddess to help you out with your creativity. Look no further, my dear! I am going to guide you through a new world of endless inspiration and creativity. I will help you unleash your Creative Magic, a magic that will make you stand out from the rest of writers and artists. Creative Magic is a different book. Other books about creativity teach you "methods" that only work for the authors that write them, while I will help YOU connect with YOUR own Creative World, so that you become the successful and authentic artist and writer that you always wanted to be. It is your unique journey! I will teach you how to: ★ Get endless inspiration to write, draw and compose your best works ★ Pursue your Highest Creative Goal that you are meant to achieve in life ★ Build a plan to achieve all your creative projects one by one ★ Publish your works and successfully sell your ideas to a lot of people ★ Become a unique and original artist that will stand out from the crowd and succeed And, even more important, you will get a Workbook where you will be able to apply all those principles in real life, from day one! Come with me and let's unleash this wonderful magic that you got inside you, a magic that you will use to create your unique worlds. A magic that will help you create masterpieces that will transform you into a successful artist. Are you ready for the biggest adventure of your life?

Isn't magic a wonderful thing? And how beautiful is to appreciate people doing magical things with their life? Do you want to be one of those people? Well, the good news is that you too have magic inside you and the amazing news is that you have the power to unleash it. You are a few pages away from finding the magic in you.