This is a short report of how every team in the National Hockey League got its name, logo and club colors. We focus on how unique each of the 31 teams’ names, logos and colors are without comparing each to the others. We also try to point out how the teams uniquely reflect the city or locale where they play. Many of these team names, logos and colors also refer to folk legends, untamed animals, military connections, social issues at the time or were just developed through word of mouth. The primary color of most teams is clearly known but not all the secondary colors. Some of these teams have used other logos and sets of colors in the past but this report focuses mainly on the present. Each team is listed according to how long they have played in their present location. The year they each started play there is listed to the right of the team name.

An in-depth look into the origins of how each NHL team was named, received their logo and design, with interviews by those responsible. Written by those most knowledgeable, you'll learn why every hockey team to every play in the National Hockey League looks the way it does. Nothing unites or divides a random assortment of strangers quite like the hockey team for which they cheer. The passion they hold within them for the New York Rangers, Toronto Maple Leafs, Montreal Canadiens, or Boston Bruins allows them to look past any differences which would have otherwise disrupted a perfectly fine Thanksgiving dinner and channels it into a powerful, shared admiration for their team. We decorate our lives with their logos, stock our wardrobe with their jerseys, and, in some cases, even tattoo our bodies with their iconography and colors. They’re so ingrained in our lives we don’t even think to ask ourselves why Los Angeles celebrates royalty; why Buffalo cheers for not one, but two massive cavalry swords; or why the Broadway Blueshirts named themselves for a law enforcement agency in Texas (or why they even wear blue shirts, for that matter). All that and more is explored in Fabric of the Game, authored by two of the sports world’s leading experts in team branding and design: Chris Creamer and Todd Radom. Tapping into their vast knowledge of the whys and hows, Creamer and Radom explore and share the origin stories behind these and more, talking directly to those involved in the decision processes and designs of the National Hockey League’s team names, logos, and uniforms, pouring through historical accounts to find and deliver the answers to these questions. Learn more about the historied Detroit Red Wings and Chicago Blackhawks, as well as the lost but not forgotten Hartford Whalers and Quebec Nordiques, all the way to the lesser-known Kansas City Scouts and Philadelphia Quakers. Whichever team you pledge allegiance, Fabric of the Game covers them in-depth with research and knowledge for any hockey fan to enjoy.

A hockey jersey is the handsome exterior of a rugged game. Hockey is full of colorful personalities, but hockey's most colorful symbols, by far, are its jerseys. Some are garish, same are subdued and some are even beautiful, but the best are what most fans would consider "classic." In Hockey Hall of Fame Book of Jerseys, the best and most interesting jerseys in the Hall's collection -- as well as the all-time sentimental favorites -- have been put on display for your enjoyment. Paired with stories about the players who wore them, the teams and leagues they represented and the tournaments they were made for, the jerseys featured in Hockey Hall of Fame Book of Jerseys come to life, just as they did when worn by the heroes we've all come to love: Wayne Gretzky, Sidney Crosby, Cammi Granato, Joe Sakic, Vladislav Tretiak, Ray Bourque, Maurice Richard, Phil Esposito and Bobby Orr. But author Steve Milton also provides fascinating stories about little-known players and teams, such as: Bill Hutton and the 1930-31 Philadelphia Quakers and John Coward and the 1936 gold-medal winning Great Britain Olympic squad. This new edition features new stories that even a veteran hockey fanatic might have missed, including: The 1980-81 Phoenix Roadrunners jersey in which Bruce Boudreau scored his 500th professional point The 1924-25 Victoria Cougars sweater worn by Frank Frederickson as Victoria became the last non-NHL team to win the Stanley Cup The jersey Billy Bridges wore while leading Canada to the gold in the 2006 Paralympic Games. Each jersey in this collection is one of a kind -- battered and bruised, ripped and torn, stitched and stained -- and every one has its own story.

The Washington Redskins franchise remains one of the most valuable in professional sports, in part because of its easily recognizable, popular, and profitable brand. And yet “redskins” is a derogatory name for American Indians. The number of grassroots campaigns to change the name has risen in recent years despite the current team owner’s assertion that the team will never do so. Franchise owners counter criticism by arguing that the team name is positive and a term of respect and honor that many American Indians embrace. The NFL, for its part, actively defends the name and supports it in court. Prominent journalists, politicians, and former players have publicly spoken out against the use of “Redskins” as the name of the team. Sportscaster Bob Costas denounced the name as a racial slur during a halftime show in 2013. U.S. Representative Betty McCollum marched outside the stadium with other protesters––among them former Minnesota Vikings player Joey Browner––urging that the name be changed. Redskins: Insult and Brand examines how the ongoing struggle over the team name raises important questions about how white Americans perceive American Indians, about the cultural power of consumer brands, and about continuing obstacles to inclusion and equality. C. Richard King examines the history of the team’s name, the evolution of the term “redskin,” and the various ways in which people both support and oppose its use today. King’s hard-hitting approach to the team’s logo and mascot exposes the disturbing history of a moniker’s association with the NFL—a multibillion-dollar entity that accepts public funds—as well as popular attitudes toward Native Americans today.

Hockey is best known for its “bad boys,” those players who spend as much time on the ice swinging punches as they do swinging their sticks. Here is an inside look at the exciting, suspenseful, sometimes outrageous world of an NHL game—on the ice and in the “sin bin.”

An architectural and cultural history of skating rinks and hockey arenas in North America.

The NHL’s New York Islanders were struggling. After winning four straight Stanley Cups in the early 1980s, the Islanders had suffered an embarrassing sweep by their geographic rivals, the New York Rangers, in the first round of the 1994 playoffs. Hoping for a new start, the Islanders swapped out their distinctive logo, which featured the letters NY and a map of Long Island, for a cartoon fisherman wearing a rain slicker and gripping a hockey stick. The new logo immediately drew comparisons to the mascot for Gorton’s frozen seafood, and opposing fans taunted the team with chants of “We want fish sticks!” During a rebranding process that lasted three torturous seasons, the Islanders unveiled a new mascot, new uniforms, new players, a new coach, and a new owner that were supposed to signal a return to championship glory. Instead, the team and its fans endured a twenty-eight-month span more humiliating than what most franchises witness over twenty-eight years. The Islanders thought they had traded for a star player to inaugurate the fisherman era, but he initially refused to report and sulked until the general manager banished him. Fans beat up the new mascot in the stands. The new coach shoved and spit at players. The Islanders were sold to a supposed billionaire who promised to buy elite players; he turned out to be a con artist and was sent to prison. We Want Fish Sticks examines this era through period sources and interviews with the people who lived it.