A perennial bestseller since 1997, this updated tenth edition of Understanding Research Methods provides a detailed overview of all the important concepts traditionally covered in a research methods class. It covers the principles of both qualitative and quantitative research, and how to interpret statistics without computations, so is suitable for all students regardless of their math background. The book is organized so that each concept is treated independently and can be used in any order without resulting in gaps in knowledge—allowing it to be easily and precisely adapted to any course. It uses lively examples on contemporary topics to stimulate students’ interest, and engages them by showing the relevance of research methods to their everyday lives. Numerous case studies and end-of-section exercises help students master the material and encourage classroom discussion. The text is divided into short, independent topic sections, making it easy for you to adapt the material to your own teaching needs and customize assignments to the aspect of qualitative or quantitative methods under study—helping to improve students’ comprehension and retention of difficult concepts. Additional online PowerPoint slides and test bank questions make this a complete resource for introducing students to research methods. New to this edition: New topic section on design decisions in research Additional material on production of knowledge and research methods Significant development of material on ethical considerations in research Fresh and contemporary examples from a wide variety of real, published research Topic-specific exercises at the end of each section now include suggestions for further steps researchers can take as they build their research project.

Understanding and applying research methods and statistics in psychology is one of the corner stones of study at undergraduate level. To enable all undergraduate psychology students to carry out their own investigations the textbook covers basic and advanced qualitative and quantitative methods and follows a sequential structure starting from first principles to more advanced techniques. Accompanied by a companion website, the textbook: - Grounds all techniques to psychological theory relating each topic under discussion to well established pieces of research - Can be used by the student at beginning and more advanced undergraduate level - therefore a `one-stop′ shop - Includes a creative and practical selection of heuristic devices that cement knowledge of the techniques and skills covered in the textbook

Managers and administrators in the public-policy and nonprofit sectors rely heavily on analytical skills to quickly pore through a massive amount of research. They dissect it and apply specific, useful data that can inform critical policy changes and help them improve their organization’s overall performance and financial position. To master this vital role, it is imperative that they and their staff learn to be more efficient at collecting, analyzing and evaluating research material, by discovering how to ask the right questions and quickly discern valuable information from useless data. A Blueprint to Streamline Every Aspect of the Research Process Focusing on the entire research process from start to finish, the compact but comprehensive Understanding Research Methods: A Guide for the Public and Nonprofit Manager explores the research designs and analytical tools that are the foundation for decision-making. Relying more on concepts and analysis than on mathematics, this text provides insight into the definition, process, importance, and capabilities of research – addressing the topic from the perspectives of both the producer of data and the consumer who evaluates its usefulness. Broken down into three sections, the book: Gives an overview of the research process, the construction of measures, and research ethics Elaborates on planning a research method, presenting common research designs used by practitioners and the most useful, popular ways to collect data Focuses on tools available to analyze and then communicate data – specifically univariate and bivariate analyses This versatile text is intended for dual uses – as a textbook for graduate and undergraduate students in public and nonprofit administration and public policy, and as a practical guide for the average administrator. Both groups will learn how to develop proper research questions, define specific research purposes, and form hypotheses that avoid confusion in measurement and analysis. Imparting basic practical knowledge, it outlines effective approaches to gather accurate, relevant information and then effectively interpret and communicate it.

Understanding and Evaluating Research: A Critical Guide shows students how to be critical consumers of research and to appreciate the power of methodology as it shapes the research question, the use of theory in the study, the methods used, and how the outcomes are reported. The book starts with what it means to be a critical and uncritical reader of research, followed by a detailed chapter on methodology, and then proceeds to a discussion of each component of a research article as it is informed by the methodology. The book encourages readers to select an article from their discipline, learning along the way how to assess each component of the article and come to a judgment of its rigor or quality as a scholarly report.

A guide to understanding digital research from both a conceptual and practical perspective, helping the reader to make sense of the issues, challenges and opportunities of social science research in the digital age. The book will help the reader to understand how the digital context impacts on social science research and is divided into three main sections: A Justification & Reconceptualization of Digital Research: The authors explore how far the digital environment is transforming social science research. Accessing Digital Data: An outline of the characteristics of digital data, temporality issues in digital research and different data sources. Moving Forward with Digital Research: Examining the practicalities of how to conduct digital research, with examples and suggestions to strengthen the implementation of digital research. Suitable for Masters and Doctoral students undertaking digital or online research methods courses, as well as anyone doing a research project or dissertation with an online component.

Comprehensive, innovative, and focused on the undergraduate student, this textbook prepares students to read and conduct research. Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, the book offers students practical reasons why they should care about research methods and a guide to actually conduct research themselves. Examining quantitative, qualitative, and critical research methods, the textbook helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book defines all the main research traditions, illustrates key methods used in communication research, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including sample student papers that demonstrate research methods in action.

Understanding qualitative and quantitative psychology research methods has never been easier. Complex concepts about interviews, observations, case studies, questionnaire studies, surveys, and experiments are broken down for students taking introductory courses without losing their complexity. A chapter on surveys and clarifications based on teaching experience and student feedback are new to the second edition. Jennie Jamison teaches IB Psychology at St. Petersburg High School in Florida.