Background: At a time of increasing environmental concems, the reconsideration of our current pattems of consumption is evident. Companies are forced to change their supply of goods and services in order to meet these new requirements aiming to respect the environment and to protect the natural resources. Therefore, eco-design is part of these practices put in place by companies concemed about their environmental impact, and aware of the relevance of sustainable development. Taking environmental aspects into account during the design phase of a product represents a path for the future for companies. But what about consurners' behaviours regarding these practices? Despite growing consumer awareness of sustainable development issues and the need for more responsible and reasonable consurnption, there is still a gap between their will and their actions to protect the environment. Purpose: The research outcome of this investigation is to provide with a greater comprehension of the behavioural-intention gap in the consurnption of green products. This study explores the environmental consciousness of Millennials as well as their pattems and habits in purchasing eco-friendly products. Furthermore, this paper aims to provide with a general framework of Millennials' green consurner behaviour and to examine responsible consurnption by comparing the involvement of France and Germany. Method: To do so, a defined research methodology has been used. Ten semi-structured interviews have been conducted among French and German Millennials in order to carry out a qualitative inductive approach. Data collected have been analysed and interpreted in order to assess the general involvement of Millennials in green consumption and to perform a comparison between the two countries.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

This book provides a critical insight into sustainability and fashion in a retailing and marketing context. Examining a truly global industry, Sustainability in Fashion offers international application with a view to contextualising important developments within the industry. Contributors use their diverse backgrounds and expertise to provide a contemporary approach in examining key theoretical concepts, constructs and developments. Topics include consumer behaviour, communications, circular economy and supply chain management. The individual chapters focus on sustainability and provide a range of fashion sector examples from high street to luxury apparel.

This new volume provides a holistic understanding the importance of promoting green products and discusses consumers' buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives.

The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over the next years. Exploring the effects of digitalization, this book aims to increase our understanding of the key drivers of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by digitalization, the author outlines the need for business models to be redesigned in order to make use of social media and satisfy Millennial consumers. Offering case studies on leading luxury fashion brands, this timely book evaluates new digital technologies and strategies including omnichannel marketing, 3D printing and smart textiles. A must-read for those researching digital marketing and branding, as well as luxury or fashion management, this book provides a much-needed and up-to-date analysis of a successful and digitally aware industry.

A novel, integrated approach to understanding long-term human history, viewing it as the long-term evolution of human information-processing. This title is also available as Open Access.

Economists, psychologists, and marketers are interested in determining the monetary value people place on non-market goods for a variety of reasons: to carry out cost-benefit analysis, to determine the welfare effects of technological innovation or public policy, to forecast new product success, and to understand individual and consumer behavior. Unfortunately, many currently available techniques for eliciting individuals' values suffer from a serious problem in that they involve asking individuals hypothetical questions about intended behavior. Experimental auctions circumvent this problem because they involve individuals exchanging real money for real goods in an active market. This represents a promising means for eliciting non-market values. Lusk and Shogren provide a comprehensive guide to the theory and practice of experimental auctions. It will be a valuable resource to graduate students, practitioners and researchers concerned with the design and utilization of experimental auctions in applied economic and marketing research.