Since its establishment 150 years ago as the world's first urban subway, the London Underground has continuously set a benchmark for design that many transit systems around the world - from New York to Tokyo to Moscow and beyond - have followed. London Underground by Design is the first meticulous study of every aspect of that feat. Beginning in the pioneering Victorian age, Mark Ovenden charts the evolution of architecture, branding, typeface, map design, interior and textile styles, posters, signage and graphic design and how all these came together to shape not just the identity of the Underground, but the character of London itself. This is the story of some of the most celebrated figures in design history - from Frank Pick, the guru who conceptualised the design of the modern Tube with his idea of 'design fit for purpose', to Harry Beck, the creator of the Tube map, and from Marion Dorn, one of the leading textile designers of the 20th Century, to Edward Johnston, creator of the distinctive font that bears his name. Rich with stunning illustrations, London Underground by Design shows that design is about more than aesthetic pleasure, but is crucial to how we get around.

In a light and friendly voice, the author introduces the reader to new ways of styling websites. With specific examples for each of ten categories, he provides a wealth of techniques for the designer who wishes to apply these approaches in their own work. The styles are broken down into ten categories, which are: Gothic Organic School Wireframe Icon School Lo-fi Grunge School Paper Bag School Mondrian Poster School Pixelated Punk Rock School 1950's Hello Kitty School HTMinimaLism School DraftingTable/Instruction Manual School Super Tiny SimCity School Further explorations in the book help designers determine which style choices would be most appropriate when changing the look of their own sites.

Offers exposition of the classification of underground space, important considerations such as geological and engineering and underground planning. This title includes chapters concerning applications for underground water storage, underground car parks, underground metros and road tunnels and underground storage of crude oil, lpg and natural gas.

The authors offer an overview of a wide range of underground uses by reflecting on the past, present, and future of underground development. Subjects include a comprehensive set of classifications, a summary of existing research on psychological issues, exterior and entrance design, layout and spatial configuration patterns, interior design, lighting, and life safety design. Written for architects, interior designers, civil engineers, geotechnical engineers, city planners, developers, and environmental psychologists. Many illustrations. Annotation copyright by Book News, Inc., Portland, OR