Underdog Thinking is real-life business adventure story that follows the journey of an Indian Immigrant to the U.S. who was told he “didn’t know a damn thing about American business.” But as opportunity would have it, a short time later he found himself an accidental entrepreneur with a front row ticket to the ins and outs of launching and growing a business. He was flying high on his growing success—until a fateful moment when everything changed. As businesses rise and fall to the tune of supply and demand, sometimes the harshest betrayals come out of nowhere, when you least expect it—as do the surprising sparks of hope. When an unforeseen circumstance initiates a chain of events that leave him at a crossroads he must make the tough call: to give in and give up, or push through and win. CEO, business ethics thought leader, speaker and author Atul Vir has lived that story. And even in the darkest moments when failure seemed most imminent, he drew on the work ethic instilled from his earliest days, and his commitment to do right by his customers—to bring his dream up from the ashes and back to life. In his new book, Underdog Thinking, Vir inspires readers to face any challenge that comes their way—with practical business lessons for every step of the journey gleaned from his experience as both an immigrant building a business and as CEO of Equator Appliances for more than 25 years. The book dives into current themes dominating the business landscape, including: global business, overcoming failure, bootstrapping, securing financing, immigration and what innovation truly means. While many people offer sage advice on these topics, Vir’s lessons are paired with a unique, captivating story and more than two decades of entrepreneurial expertise in an industry dominated by much bigger players—major multinational corporations.

What does building your company's culture have to do with building your brand? Get ready to find out. In The Voice Of The Underdog®: How Challenger Brands Create Distinction By Thinking CULTURE FIRST, advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. Filled with fascinating case studies, entertaining stories, and engaging insights, the book examines the true essence of what makes a company a challenger brand, unveils how successful challengers of all sizes use culture to create extraordinary brand distinction, and finishes with a detailed blueprint for building your own transcendent culture.

“Analyzing and refuting the common assumptions of anti-Americanism is a critical contribution to the global political debate. Thank goodness for this effort." —UN Ambassador John Bolton, author of Surrender is Not an Option David versus Goliath, the American Revolutionaries, "The Little Engine That Could," Team USA's "Miracle on Ice," the Star Wars Rebel Alliance, Rocky Balboa, the Jamaican bobsled team and the meek inheriting the Earth. Everyone, it seems, loves an underdog. Why is that? We begin life tiny and helpless, at the mercy of those who are bigger and more powerful than us: parents and guardians who tell us what to eat, what to wear, how to behave (even when to sleep and wake up). From childhood into adulthood, we're told what to do by those who wield more power—our parents, teachers, bosses government. So naturally, we have a predisposition to resent the overdogs and root for the little guy. But this tendency, which international political consultant and human rights activist Michael Prell calls “underdogma," can be very dangerous – both to America and to the world at large. In Underdogma, Prell, who has worked world leaders including Israeli Prime Minister Benjamin Netanyahu, the Australian and Canadian prime ministers and the Dalai Lama, explores our love/hate relationship with power within our culture and our politics. Underdogma explains seeming mysteries such as why: •Almost half of Americans blamed President Bush for the attacks of 9/11, even while the American media described the architect of these attacks as “thoughtful about his cause and craft" and “folksy." •Gays and lesbians protest those who protect gay rights (America, Israel), while championing those who outlaw and execute homosexuals (Palestine). •Environmentalists focus their rage on America, even though China is the largest emitter of greenhouse gases. •The United Nations elevates countries such as Sudan to full membership on the UN's Commission on Human Rights, even as the ethnic cleansing of Darfur proceeds. Tracing the evolution of this belief system through human history—ancient Greece to Marxism to the dawn of political correctness—Prell shows what continuing with this collective mindset means for our future. While America and its president increasingly exalt the meek and apologize for their power, America's competitors and enemies are moving in a different direction. China is projected to overtake the U.S. economically by 2027 and is ready to move into the position of hegemon, and radical Islamists are looking to extend their global territory, taking any sign of weakness as a chance to attack. America must return to its founding spirit, and underdogma must stop now—our nation depends on it.

Have you ever felt like an underdog? Like you don’t have the ability or confidence to pursue your dreams? The Bible is full of ordinary people the world considered underdogs. Yet God chose them to do his work. In God of the Underdogs, pastor Matt Keller tells his own story of being an underdog as well as the stories of the underdog heroes in Scripture. Men and women like Moses, Esther, King David, Samuel, Joseph, Paul the Apostle, and even Jesus. The stories and scriptures you’ll read will inspire you to face down the excuses holding you back, and you will be free to pursue your destiny as never before! Maybe you’re thinking, My past is too dark. “But it’s your past,” Matt assures you. God of the Underdogswill show you that the Creator of the universe wants you to accomplish great things for him. He wants to use your life in a way he will use no one else’s. Don’t shrink back from your destiny; lean into it. The Bible says you are a friend of God. Beloved. Highly esteemed. Known. More than conquerors. God sees your potential. It is your inability, not your perfection, that makes you an underdog worth using in God’s eyes. So rise up, underdog! God has a special plan for your life.

Dr. Pensak teaches the business underdog to find the root of problems and then find lucrative solutions.

Three weeks have passed since the events of Underdogs. The British population continues its imprisonment in Nicholas Grant's giant walled Citadels, under the watchful eye of innumerable cloned soldiers. The heroes of Oakenfold Special School remain their last chance of freedom. As a result of their last mission, Grant has been forced to speed up his plans for Great Britain and beyond. Ewan, Kate, McCormick and the rest of the Underdogs must face the horrors of his new research, knowing that it raises the stakes as high as they will go. Failing this battle will not merely result in losing soldiers and friends, but in losing the war entirely. According to the odds, the Underdogs are near-certain to fail. But they have spent their whole lives being underestimated and did not survive this long by respecting the odds.

What's the secret to achieving the impossible? This thought-provoking book will take you through the lives of underdog innovators and help you discover the answers along the way. We are often told to "think outside the box" when solving problems. But in the real world, constraints around our innovation are more real than cardboard. From inaccessible resources to low self-esteem, they stack the odds against us. We are told that success lies in overcoming these disadvantages. But what if the key to innovation is harnessing them instead? Vedika Dayal set out to find answers. She sought a diverse group of underdog founders and discovered that obstacles can be your biggest asset for innovation-if you're intentional about it. In Think Outside the Odds, Dayal weaves together psychological insights, entrepreneurship case studies, and thirteen captivating stories of innovators to show how you can harness the same power of intentionality. How do you start a million-dollar movement making bracelets out of shoelaces? How do you go from housing insecurity to pioneering 3D-printed homes for families in need? By delving into the outer edges of entrepreneurship, you will find unorthodox ideas on how to optimize your environment, conversations, and movement through life's opportunities. In the process, you will unearth a world brimming with possibility-to seize it, all you have to do is dare to Think Outside the Odds.