With 4,000 percent growth in just six months, and currently millions of users, Pinterest delivers an unbelievable opportunity for business owners and marketers like you . . . if you know how to effectively use its visual appeal. Karen Leland acquaints you with this vibrant visual marketing medium covering: The ins and outs of signing up and getting started Building boards that get noticed, drive traffic, and convert fans into customers Creating a Pinterest community through power connections, contests, social media outreach, and smart pinning strategies Strategies for becoming a power Pinterest user and creating an enthusiastic following Best practices for pins that promote, including image optimization, consistent branding, social media integration, and high-value content Pinterest etiquette Learn to expand your business and brand’s success — one pin at a time.

How to effectively use Pinterest to market your business, product, or service Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on "pinboards" (a collection of “pins,” usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services. And, as with any new platform, learning what works best and what doesn’t when it comes to marketing can be a challenge. Pinfluence is a complete guide to Pinterest marketing that will teach you how to effectively raise awareness for your brand, product, or service, drive traffic from Pinterest to your website, and connect with current and potential customers. You will learn: How to create a powerful Pinterest profile, your Pinterest brand strategy, set up boards, pin and repin images, and get into conversations in the Pinterest user interface. Pinterest marketing techniques, including great content creation, how to optimize websites and blogs for pinning, and how to start growing your followers. How to integrate Pinterest with other social media tools (including Facebook, Twitter, and blogs) and how to track trends and monitor conversation on Pinterest. Advanced Pinterest marketing techniques, including how to grow your audience, how to use the Pinterest iPhone app, advice for special types of businesses (B2B companies and nonprofits), and how to make your pins and boards “sticky” so they capture public attention and influence people to change their behavior. Pinterest copyright issues Pinfluence is for anyone who wants to join the likes of companies like Whole Foods, Gilt, West Elm and others, and harness the marketing power of Pinterest to grow their business.

SECOND EDITION. Pinterest can take your business to a whole different level. All it takes is a few "Pins" and your business can really take off. Pinterest is growing and it's growing fast so before you start off on your Pinterest journey, be sure you're ready for new traffic or orders. If you do it right, it's has the potential to be a better marketing tool than Facebook or Twitter. This comprehensive book is the only definitive guide you will ever need to discover: What Pinterest Is And How It Works How To Get A Business Account How To Create And Use Group Boards How To Create And Use Secret Boards Easy Ways To Create Stunning Pins How To Schedule Your Pins Automatically When Is The Best Time To Share On Pinterest How To Increase Traffic To Your Site How To Link Pinterest To Facebook And Twitter How To Do SEO For Pinterest How To Cash In With Pinterest How To Measure And Track Results 30 Tools To Get Better Results On Pinterest That's just few of the things you will learn from this book that will conclude with a 15 steps plan for a successful pinning experience to benefit your business and help achieve your goals whatever they are: drive traffic to your site, get leads, increase sales, build brand awareness, do market research, test new product concepts or even educate.

A guide to Pinterest, including the history and basic skills.

Pinterest is a social media site that enables users to create online pinboards of compelling images they find online by "pinning" the images and curating them into various categories. It has exploded into American consciousness with big media attention and exponential growth-most notably reaching 10 million unique monthly visitors more quickly than any social media site in history. The vast majority of early devotees have been women of higher income between the ages of 25 and 49, and the images they pin frequently fall into the categories of clothing, crafts, food, and home décor. This represents a significant opportunity for companies and brands whose products are targeted to this market; however, Pinterest has value far beyond its initial popular use. Companies large and small are hearing the hype and hoping to get an early start with a site that shows signs of continued growth and influence. The Complete Idiot's Guide® to Pinterest Marketing helps small business owners as well as marketing experts at larger companies get on the Pinterest bandwagon and learn how to use this exciting new phenomenon to increase online exposure for their products, strengthen their online presence, and connect with customers in a place where they are now flocking. In it, readers learn how to: Use the basic features of Pinterest, including setting up an account, creating boards, and pinning images. Develop a Pinterest marketing strategy and integrate it with other online and offline presences. Project a brand voice onto Pinterest through strategic pinning and writing compelling pin copy. Create pins that get repinned. Grow a following organically and understand the importance of whom a brand follows. Engage an audience through contests, collaborative boards, and more. Determine who in the organization will pin, or whether to outsource it. Gauge and quantify the success of a brand's marketing efforts on Pinterest.

Are you ready to tap into Instagram’s booming network of 1.386 billion viable customers? Your customers are on Instagram right now waiting to buy from you. With this all-new updated Ultimate Guide to Instagram, Second Edition, social media marketing expert Kim Walsh Phillips highlights what’s new and innovative, and gives you the tools you need to get an immediate return on investment. From updated cross-platform branding and marketing advice, to all new practical blueprints for funneling followers, this guide unlocks the latest secrets successful entrepreneurs use to grow their following and drive sales directly from Instagram. Inside, readers will learn: To uncover who your right-fit customers are and how to find them easily on Instagram The secret new ways of going viral to grow your audience and multiply your sales. How to use the newest features of Instagram to drive more business quickly with a simple marketing funnel that works A new content creation formula to make creating content easy and effective. Copy-and-paste resources, and a simple roadmap gets you results fast and easy Brand-new up to date examples, marketing funnels and campaigns New features of Instagram featured; including stickers, stories, polls, and reels Whether you're new to the Instagram world or you're not sure how to get more out of your profile, this guide is the perfect tool for entrepreneurs ready to flood their business with sales. With this guide's easy-to-use strategies, easy-to-adapt blueprints, and other copy-and-paste resources, you'll unlock the power to become an Instagram Sales Machine!

The complete guide to profiting from Pinterest! Pinterest is today’s hottest new social media platform–and it’s perfect for businesses with small marketing budgets. Capitalize on Pinterest today, and you’ll build a devoted fan base that keeps you “pinned at the top”...driving more sales, revenue, and profits for years to come! Two top social marketing experts show you exactly how to make Pinterest work for your company. They concisely explain how Pinterest works, how businesses are using it, and how to get started the right way–fast! Case studies and specific techniques help you choose the best approach for your business and industry–from crafts to hardware, and wedding planning to restaurants. Want free advertising and powerful viral marketing? Get it now, with Pinterest for Business! LEARN HOW TO: • Make the right first moves after you’ve signed up for Pinterest • Master Pinterest’s unique lingo and tools: pins, boards, following, repinning, and more • Quickly set up your branded Pinterest business page • Weave a visual statement that attracts users and convinces them to insert their own stories • Understand Pinterest’s demographics, pinpoint your targets, and captivate your audience • Use Pinterest to “show and tell,” and leverage the powerful psychology of images • Create a word-of-mouth Pinterest network that goes viral • Win by “pinning” within Pinterest’s most important categories • Reach “the power behind the pins” • Stand out on a crowded “pinboard” • Use infographics to communicate more information and encourage more repinning • Replace costly conventional advertising with inexpensive Pinterest campaigns • Supercharge your Twitter and Facebook marketing by integrating Pinterest • Understand Pinterest’s etiquette and avoid its pitfalls