Hundreds of online marketing books have been written about search engine optimization (SEO), search engine marketing (SEM) and pay-per-click advertising (PPC), this is the first to elaborate on the most fundamental marketing tactic of all: links and link building. The world's most recognized authority on link building, Eric Ward, clearsThe web today is comprised of trillions of links: links between websites, links within social media venues like Facebook and Twitter, and even links in email inboxes. Who links to a site and how they link to it is one of the most important factors that search engines rely on when ranking results. But how do marketers control this? Link building expert Eric Ward provides the answers.Sharing little-known techniques for link building via social media platforms, blogs, partnerships, public relations, articles, and more, Ward teaches marketers which link-building techniques will maximize the quality links that point to their site, allowing them to charm both search engines and customers and which methods to avoid.This one-of-a-kind guide details a variety of link building tools, tactics, and techniques illustrated by case studies, expert interviews, and resources. Ward leaves no opportunity unexplored, and no link-building questions unanswered.

Revised edition of the author's Ultimate guide to search engine optimization.

Are you ready to dramatically increase your Google rankings fast? Do you want to get more SEO traffic with link building?Would you like to master the MOST important ranking factor for Google?If you ever struggle with getting more traffic from Google, you're not alone...Maybe you've struggled to build backlinks, your website simply isn't ranking on Google, or you have no idea what link building is.The truth is, link building isn't easy. And it's important to remember that this is not your fault! But the 'publish and pray' method doesn't work...If you want higher Google rankings, you need backlinks to your website.And that's how 'Link Building Mastery' will empower you. Here's what you'll learn: - 9 Tried, Tested And Proven Link Building Strategies That Actually Work- The Powerful FREE Link Building Technique That Grew My Client's SEO Traffic From Out Of Nowhere To 70,000+ Per Month- How To Land Powerful Backlinks At Scale (Without Paying For Them)- How I Land Free DR80+ Backlinks In Less Than 5 Minutes- Why Backlinks Are The Most Important Ranking Factor For Your Website's Google Rankings- 1 Easy Outreach Strategy That Will Land You Backlinks (Without Writing A Single Blog Post)- Why Over 90% Of Websites Don't Rank On Google (And How You Can Rank Quickly)PLUS 3 bonus materials:- Bonus 1: 5 Internal Link Building Hacks To Skyrocket Your Organic Traffic- Bonus 2: How To Outsource Content Writing [And Save Hundreds Of Hours]- Bonus 3: FREE access to my link building mastery video courseHow would your life change if you could drive thousands of leads, customers and sales to your website WITHOUT spending a single penny on advertising?No matter how overwhelmed, doubtful or frustrated you may feel about SEO link building, you'll learn how to finally land more backlinks and achieve the 'Google love' you truly deserve.Even if you're already familiar with link building or you've been building backlinks for years, this book will still teach you some new techniques.So if you're ready to increase your Google rankings and grow your website with link building today, then scroll up and click the "buy now" button.

After years of writing articles and giving advice on Wikipedia marketing, Mike Wood from Legalmorning.com finally brought everything together. This is one of the only books out there that will open your eyes to the world of Wikipedia marketing and help you understand the editing process. Regardless if you want to create a page for yourself or you are a marketing professional looking to assist clients, this is the must read book you need before getting started. Learn the history of Wikipedia and how it evolved into its current bureaucracy, advantages of having a Wikipedia page, using Wikipedia for reputation management, using Wikipedia for backlinks, monitoring a Wikipedia page, and more.

Get beyond the basics and see how modern-day users are reimaging the SEO process SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business. Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes. General education on SEO and organic content marking Understanding which search engines to focus on How SEO and content can solve business problems Building a new brand through SEO and content Identifying who your true competitors are Which Analytics reports you should be regularly monitoring How to establish research channels that can inform your business initiatives Building personas and audience purchase journeys Prioritizing locations, demographics and countries What needs to be in place to maximize free traffic levels to your brands assets Understanding all the key tasks and attributes for an effective content program Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assets Calculating ROI for SEO and Content initiatives Small business marketing via content and SEO and having the right small business mindset for success Website and content design considerations (accessibility, principles of marketing) Optimizing for the future and looking at other search venues Amazon Optimization YouTube Optimization App Store Optimization (ASO) Podcast Optimization Optimizing Blogs and other off-site content Prepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles How to build an optimization path and programs that drive results and manage risks In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you!

The web today is comprised of trillions of links: links between websites, links within social media venues like Facebook and Twitter, and even links in email inboxes. Who links to a site and how they link to it is one of the most important factors that search engines rely on when ranking results. But how do marketers control this? Link building expert Eric Ward provides the answers. Sharing little-known techniques for link building via social media platforms, blogs, partnerships, public relations, articles, and more, Ward teaches marketers which link-building techniques will maximize the quality links that point to their site, allowing them to charm both search engines and customers and which methods to avoid. This one-of-a-kind guide details a variety of link building tools, tactics, and techniques illustrated by case studies, expert interviews, and resources. Ward leaves no opportunity unexplored, and no link-building questions unanswered.

Link. Rank. Profit. This book packs a 40+year-link-building-experience punch! Strokes of genius emanate from deceivingly simple explanations and effortless workflows. Only Eric Ward and Garrett French could make the complicated world of link building look so crystal clear and manageable. This powerful edition delivers everything you need to be a successful link builder and leaves you wondering, "Wow! Why haven't I thought of that?!" over and over again. —Britney Muller, senior SEO scientist, Moz The web has changed from a web of things to a web of people. And it's all about connections, about the way we're all linked together by one thing or another. From content development and integrated marketing techniques to purely tactical link bait, you're about to learn directly from the masters of marketing. Link building expert Eric Ward and online marketer Garrett French teach you how to wisely: Execute a link audit and competitor analysis Develop a structured, long-term link-building strategy Identify and approach quality, top-ranking websites with a value proposition Differentiate links for traffic from links for ranking Keep on the right side of search engine guidelines