Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord’s Express, Google’s Product Listing Ads, and the introduction to Google’s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.

Written for business owners who want to market and promote their business through search and content advertising, this guide explains how to research keywords, how to choose a niche in which market, how to sign up for AdWords, and how to begin posting ads. It also explains how to become Google AdWords certified and work as a Google AdWords consultant. Part 1 explains basics of the Google AdWords program and helps readers determine how Google AdWords can work best to increase their revenue. Part 2 walks through establishing a Google AdWords account, and part 3 tells how to measure effectiveness, how to work with Google Business Solutions, and how to explore other Internet advertising options. The book includes case studies, examples, worksheets, and quizzes, plus a list of websites. Lambert is a consultant in advertising and marketing.

Double Your Web Traffic—Overnight! Google gets searched more than 250 million times every day—creating an unbelievable opportunity to get your business in front of thousands every minute…IF you know what you’re doing. Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn’t. Learn how to build an aggressive campaign from scratch, increase your search engine visibility, consistently capture clicks, double your website traffic, and increase your sales! No other guide is as comprehensive or current in its coverage of today’s fastest, most powerful advertising medium. Learn how to: Build a powerful, streamlined campaign from scratch Develop high quality keyword lists Write killer advertising and website copy that gets clicks Get your ads in front of the best audience possible Keep your ads showing up with high quality scores Triple your traffic with site-targeted AdSense and Google image ads Earn high rankings in Google’s organic search results Slash your bid prices Gain more conversions and sales Avoid costly mistakes made by all Google advertisers Determine what’s working with Google’s conversion tracking And more! Plus get FREE e-mail updates on Google’s ever-changing system!

A data-driven way to make smarter decisions every day: “One of the smartest conversion guys I know” (Perry Marshall, author of The Ultimate Guide to Google AdWords). Failure Is Obsolete reveals an easy-to-use formula for testing high-risk ideas in a low-risk environment, providing increased likelihood of success before you waste a lot of time and money moving in the wrong direction. Be more confident in your business decisions—from creating new products to hiring employees and launching new marketing campaigns—as well as personal decisions like dating or choosing a retirement home. This useful strategy evolves from the author’s years of experience in conversion rate optimization, helping companies improve their websites and marketing funnels so they make more money. In addition, Failure Is Obsolete reveals some of Benji Rabhan’s best conversion techniques that readers can use on their own websites.

The astounding rise and influence of Google, the most successful company in history, is documented in this engaging volume. Readers will learn from Google’s corporate motto, “Don’t be evil,” that big businesses can be a force for good. Investing in the rewards of its success, Google has gone on to innovate in nearly all areas of our information-based economy, proving that its simple mission, organizing the world’s information, can enable businesses to change lives for the better.

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