"The following is an account of my continued life as an Uber and Lyft driver in the Twin Cities metro area, starting December of 2015 and stretching all the way through 2018. Rideshare services vary considerably from market to market, and at no point throughout this book did my market offer the 'pool' service. Finally, it should be noted this book is a sequel to Ubered : my life as a rideshare driver. If you have not read my first installment, I would strongly urge you to stop right here and read that first." --

Uber is one of the most innovative companies of our time. This book provides a detailed analysis of the company and its success and goes beyond the headlines about safety and culture. Americans are so accustomed to using Uber today that the name of the innovative ride-sharing company has almost become a verb, as in "to Uber" somewhere, and yet Uber has been around only since 2010. In less than a decade, Uber has disrupted the ride-hailing industry, from making it easier and more affordable to become an Uber driver than a cab driver to rating riders as well as drivers. As an early pioneer in using technology to create a new business model and new efficiencies, Uber is considered one of the most important case studies in the sharing economy. However, little in-depth information exists on this innovative company. This book traces Uber's origin and evolution in the face of competitive pressures, discusses the company leadership and corporate culture, addresses such controversies as rider and driver safety and sexual harassment of female employees, and explores how the company is addressing these challenges. Students of business, entrepreneurs, and anyone interested in the development and exponential growth of the sharing economy will benefit from reading this book.

Uber is one of the most fascinating and controversial businesses in the world, both beloved for its elegant ride-hailing concept and heady growth, and condemned for CEO Travis Kalanick's ruthless pursuit of success at all cost. In 'Wild Ride', Adam Lashinsky, veteran Fortune writer and author of 'Inside Apple', traces the story of Uber's meteoric rise: from its murky origins to its plans for expansion into radically different industries.

This book employs a variety of economic and philosophical methodologies in order to discover the philosophical implications of creative destruction, competition regulation, and the role that businesses or market agents play. Instead of discussing these relations in a purely abstract manner, Schneider uses Uber to illuminate important matters in economic and philosophical thought. Schneider tells the following story: While creative destruction and disruptive innovation change the entrepreneurial landscape, regulation--especially the regulation of sectorial markets and competition regulation— delay this change or even bring it to a halt. Uber, as an agent in the market, is not just an object moved by these two opposing forces. Rather, it plays an active role, first as an agent of creative destruction and then in championing regulations on its own terms.

Storage Systems: Organization, Performance, Coding, Reliability and Their Data Processing was motivated by the 1988 Redundant Array of Inexpensive/Independent Disks proposal to replace large form factor mainframe disks with an array of commodity disks. Disk loads are balanced by striping data into strips—with one strip per disk— and storage reliability is enhanced via replication or erasure coding, which at best dedicates k strips per stripe to tolerate k disk failures. Flash memories have resulted in a paradigm shift with Solid State Drives (SSDs) replacing Hard Disk Drives (HDDs) for high performance applications. RAID and Flash have resulted in the emergence of new storage companies, namely EMC, NetApp, SanDisk, and Purestorage, and a multibillion-dollar storage market. Key new conferences and publications are reviewed in this book.The goal of the book is to expose students, researchers, and IT professionals to the more important developments in storage systems, while covering the evolution of storage technologies, traditional and novel databases, and novel sources of data. We describe several prototypes: FAWN at CMU, RAMCloud at Stanford, and Lightstore at MIT; Oracle's Exadata, AWS' Aurora, Alibaba's PolarDB, Fungible Data Center; and author's paper designs for cloud storage, namely heterogeneous disk arrays and hierarchical RAID. - Surveys storage technologies and lists sources of data: measurements, text, audio, images, and video - Familiarizes with paradigms to improve performance: caching, prefetching, log-structured file systems, and merge-trees (LSMs) - Describes RAID organizations and analyzes their performance and reliability - Conserves storage via data compression, deduplication, compaction, and secures data via encryption - Specifies implications of storage technologies on performance and power consumption - Exemplifies database parallelism for big data, analytics, deep learning via multicore CPUs, GPUs, FPGAs, and ASICs, e.g., Google's Tensor Processing Units