Typography & Language in Everyday Life
Title | Typography & Language in Everyday Life PDF eBook |
Author | Sue Walker |
Publisher | Routledge |
Pages | 225 |
Release | 2014-06-03 |
Genre | Language Arts & Disciplines |
ISBN | 1317879562 |
Typography and Language in Everyday Life provides a detailed look at graphic as well as linguistic aspects of language and suggests there is much to be gained from collaboration between typographers and applied linguists. The first part of the book provides an introduction to aspects of typographic theory and history and suggests some areas of applied linguistics that offer approaches to studying graphic language. The second part comprises case studies which look at the relationship between prescription and practice for visual organisation by considering everyday display typography, house style and typing manuals, and letter-writing. Each of these subjects is looked at from historical and theoretical perspectives. Aimed at those who may be unfamiliar with theoretical and historical perspectives on the graphic aspects of language, and with broad concepts in applied linguistics, the book also directs readers to areas of further reading in each of these fields. Extensively illustrated with examples of past and present graphic language, Typography and Language in Everyday Life is essential reading for students of typography, graphic design, applied linguistics and education, as well as the general reader.
Typography & Language in Everyday Life
Title | Typography & Language in Everyday Life PDF eBook |
Author | Sue Walker |
Publisher | Routledge |
Pages | 218 |
Release | 2014-06-03 |
Genre | Language Arts & Disciplines |
ISBN | 1317879554 |
Typography and Language in Everyday Life provides a detailed look at graphic as well as linguistic aspects of language and suggests there is much to be gained from collaboration between typographers and applied linguists. The first part of the book provides an introduction to aspects of typographic theory and history and suggests some areas of applied linguistics that offer approaches to studying graphic language. The second part comprises case studies which look at the relationship between prescription and practice for visual organisation by considering everyday display typography, house style and typing manuals, and letter-writing. Each of these subjects is looked at from historical and theoretical perspectives. Aimed at those who may be unfamiliar with theoretical and historical perspectives on the graphic aspects of language, and with broad concepts in applied linguistics, the book also directs readers to areas of further reading in each of these fields. Extensively illustrated with examples of past and present graphic language, Typography and Language in Everyday Life is essential reading for students of typography, graphic design, applied linguistics and education, as well as the general reader.
Typography: A Very Short Introduction
Title | Typography: A Very Short Introduction PDF eBook |
Author | Paul Luna |
Publisher | Oxford University Press |
Pages | 144 |
Release | 2018-11-15 |
Genre | Art |
ISBN | 019104637X |
Typography, the art of designing printed words, was once the domain of an elite few artists but has become an area with which millions of people engage daily. The widespread usage of digital devices from laptops to tablets and smart phones which are used for written communications means that we are regularly asked to make decisions about the fonts, sizes, and layouts we use in our writing. This broadening engagement with the field of typography has led to a perceptible shift from debates about legibility and technicalities to conversations about which fonts best reflect the writer's personality or style . In this Very Short Introduction, Paul Luna offers a broad definition of typography as design for reading, whether in print or on screens, where a set of visual choices are taken to make a written message more accessible, more easily transmitted, more significant, or more attractive. Considering the development of letterforms and the shapes of letter we use, Luna discusses the history behind our modern day letters and fonts, before considering the issues behind key typographic decisions, and the differences between printed and on-screen typography. Presenting any piece of typography as a fundamental design choice, Luna introduces the options available today, and explores the reasons why key typographic decisions are made. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Language and Typography
Title | Language and Typography PDF eBook |
Author | Cal Swann |
Publisher | Van Nostrand Reinhold Company |
Pages | 110 |
Release | 1991 |
Genre | Art |
ISBN |
Just My Type
Title | Just My Type PDF eBook |
Author | Simon Garfield |
Publisher | Profile Books |
Pages | 352 |
Release | 2010-10-21 |
Genre | Reference |
ISBN | 1847652921 |
Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about. As the Sunday Times review put it, the book is 'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.' This edition is available with both black and silver covers.
Protest Cultures
Title | Protest Cultures PDF eBook |
Author | Kathrin Fahlenbrach |
Publisher | Berghahn Books |
Pages | 568 |
Release | 2016-03-01 |
Genre | Social Science |
ISBN | 1785331493 |
Protest is a ubiquitous and richly varied social phenomenon, one that finds expression not only in modern social movements and political organizations but also in grassroots initiatives, individual action, and creative works. It constitutes a distinct cultural domain, one whose symbolic content is regularly deployed by media and advertisers, among other actors. Yet within social movement scholarship, such cultural considerations have been comparatively neglected. Protest Cultures: A Companion dramatically expands the analytical perspective on protest beyond its political and sociological aspects. It combines cutting-edge synthetic essays with concise, accessible case studies on a remarkable array of protest cultures, outlining key literature and future lines of inquiry.
Writing Systems and Their Use
Title | Writing Systems and Their Use PDF eBook |
Author | Dimitrios Meletis |
Publisher | Walter de Gruyter GmbH & Co KG |
Pages | 359 |
Release | 2022-06-21 |
Genre | Language Arts & Disciplines |
ISBN | 3110757893 |
Grapholinguistics, the multifaceted study of writing systems, is growing increasingly popular, yet to date no coherent account covering and connecting its major branches exists. This book now gives an overview of the core theoretical and empirical questions of this field. A treatment of the structure of writing systems—their relation to speech and language, their material features, linguistic functions, and norms, as well as the different types in which they come—is complemented by perspectives centring on the use of writing, incorporating psycholinguistic and sociolinguistic issues such as reading processes or orthographic variation as social action. Examples stem from a variety of diverse systems such as Chinese, English, Japanese, Arabic, Thai, German, and Korean, which allows defining concepts in a broadly applicable way and thereby constructing a comparative grapholinguistic framework that provides readers with important tools for studying any writing system. The book emphasizes that grapholinguistics is a discipline in its own right, inviting discussion and further research in this up-and-coming field as well as an overdue integration of writing into general linguistic discussion.