Learn how to use typography on the web Typography has long been an invaluable tool for communicating ideas and information. Words and characters once impressed in clay, written on papyrus, and printed with ink are now manifest in pixels of light. Today's web typographers can help their readers find, understand, and connect with the words, ideas, and information they seek. Thus, legibility and readability are the foundations for the typographic theories and practice covered in Typographic Web Design. You'll learn how to choose fonts, organize information, create a system of hierarchy, work with tabular information, create a grid, apply a typographic system across multiple pages, and build a font library. Each chapter provides time-tested typography rules to follow (modified for the web), explains why they work, when to break them, and offers the opportunity to test the rules with hands-on exercises in HTML and CSS. If you don't know HTML and CSS, Typographic Web Design provides a walk-through for each lesson, showing you how to plan and write syntax. Readers are sure to come away with an understanding of typographic principles, as well as the HTML and CSS skills needed to implement them on the web. Typographic Web Design •Applies decades of typographic theory and practice (e.g., how to choose a font) directly to web design (e.g., how to use the @font-face property in CSS). •Clearly explains all typographic rules presented, providing examples that contrast successful and less successful typographic solutions. •Is written for visual thinkers. The book is supported by a web site with solutions, critiques, and revisions for each lesson. Laura Franz is an Associate Professor of Design at University of Massachusetts Dartmouth, where she has taught web typography for 12 years. She has presented lectures and workshops on Typographic Web Design, and has written a course on the topic for Lynda.com.

The fourth edition, fully revised enlarged and reset in 2012, further updated in 2017. Version 4.3 of the 4th edition (2019) includes many updates; see title page verso for a list of pages.

With a vast selection of typefaces now available, there is no excuse for using boring typography in web design. The New Web Typography: Create a Visual Hierarchy with Responsive Web Design shows you how to implement web-safe fonts to create visually appealing and multi-browser-friendly websites while encouraging you to develop designs that express your own unique typographic voice. This book discusses general principles for choosing typefaces for on-screen display and tips for creating a visual hierarchy that works on monitors, tablets, and smartphones. It shares some of the authors’ personal experiences to illustrate situations where one font would be more effective than another in giving readers an optimized experience that includes quick download times and an overall aesthetically pleasing presentation. Since good typography is good web design, font selection is a critical aspect of web design. The New Web Typography is more than a simple overview of web typography. It provides practical advice and examples that help you make good decisions in choosing fonts for web design. Key Features Demonstrates how to implement responsive web typography, with up-to-date HTML5 and CSS3 code Uses case studies and examples to enhance instruction Provides practical tips on special techniques for implementing webfonts and searching and using webfont libraries Encourages you to develop a unique typographic voice

Annotation Get the most out of typography in your web applications, and understand why typography is a critical component of Responsive Web Design. With this practical book, designers and developers alike will learn the nuts and bolts of implementing web fonts well, especially how to get the best appearance from type without sacrificing performance. For typography to be truly responsive, it must be Performant, Progressive, Proportional, and Polished. This book will show you how to get there.

Better Web Typography for a Better Web is a book based on a top-rated online course explaining typography to people who build web sites-web designers and web developers. The author, Matej Latin, takes complex concepts such as vertical rhythm, modular scale and page composition, and explains them in an easy-to-understand way. The content of the book is accompanied by live code examples and the readers go through a process of designing and building an example website as they go through the book. This is a new typography book for a new medium, the rules haven't changed much, everything else has.

Precise visual communication requires first-rate typography skills Typographic Design: Form and Communication, Sixth Edition is the latest update to the classic typography text that covers all aspects of designing with type. Revised to reflect the shift in graphic design conception and understanding, the book contains a brand-new exploration of typography in media versus typography in motion, and provides the latest information on emerging trends and technology in the design process. Full-color images showcase recent design examples and a companion website features a robust collection of resources for students and instructors. Striking a balance between fundamental information and pivotal new knowledge and ideas, the book provides the perfect basis for engaging new learners as well as seasoned professionals. Typography is the comprehensive design of type, encompassing selection, placement, manipulation, and communication. An integral element of the graphic designer's arsenal, typography skills translate across industry boundaries into print, video, film, television, packaging, advertising, digital design, and more. Typographic Design provides insight, information, and practical instruction for every step in the process, from concept to execution. Topics include: Letterforms, syntax, and legibility Communication and the typographic message Evolution and technology of typography Typographic design processes, and using the grid The book also contains case studies that illustrate the successful use of typography, demonstrating the impact of good type on the overall design, and a listing of type specimens that exhibit good communication through good design. Words are an important part of the human condition, and presentation can have a major impact on the message. Graphic designers must be able to manipulate type to convey precisely what's intended, and Typographic Design is a comprehensive guide to mastery.