Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.

More than 1,000 photographs in b&w and color illustrate the extraordinary variety of sports cars that have been offered to the public. All the great names are featured, including cars from Israel, Egypt, Spain, Switzerland, Norway and Brazil.

"Written from an insider's point of view, Allan Scott, one of Tom Walkinshaw Racing's senior managers, reveals for the first time the intrigue and secrecy of the intense battles on and off the motor racing tracks of Europe during the 1980's. This Group A era was fought between Rover, BMW, Jaguar and Volvo in an all out effort to be the winning manufacturer."--Publisher's description.

The concise history of Tom Walkinshaw's TWR racing team, the development of TWR Jaguars, and their victories at the 24 Hours of Le Mans, the Daytona 24 hour race, and the World Manufacturers' Championship.