Self-help authors like Tom Peters and Stephen Covey, who have dominated best-seller lists over the last two decades, have exercised increasing influence on political, governmental, and educational organizations. By contrast, the topic of American success books-- texts that promise to help readers succeed by retrofitting their identity to meet workplace demands--has been ignored by scholars since the 1980s. John Ramage challenges the neglect of this hugely popular literature and revives a once-lively conversation among eminent critics about the social phenomenon represented in the work of Bruce Barton, Dale Carnegie, and Norman Vincent Peale, among others. Using literary texts from Don Quixote to Catch-22 to gloss the discussion, Ramage utilizes Kenneth Burke's rhetorical theory to understand symbolic acts and social issues and brings together earlier commentaries within a new critical framework. He considers the problematic and paradoxical nature of success and examines its meaning in terms of its traditional dialectic partner, happiness. A synopsis of seventeenth- to nineteenth-century forerunners prefaces this analysis in which Ramage links literary code heroes with the activities of twentieth-century business leaders to determine whether, in the search for authenticity, the heroic individual or the corporation is ultimately served. This comprehensive study chronicles the legitimation of the success book genre, enumerates rhetorical strategies used to win over readers, and supplies the historical context that renders each book's message timely. After considering some of the dangers of crossing disciplinary borders, as exemplified by Deborah Tannen's work, Ramage critiques Stanley Fish's theoretical strictures against this practice, finally summoning academic critics to action with a strong call to exert greater influence within the popular marketplace.

"Majestic. Grounded in astute interpretations of how speech acts function in history, this book is an exemplary model for future inquiries about the confluence of thought, poetry, and social action."--Jerry Ward Jr., coeditor of The Cambridge History of African American Literature "A vade mecum for those interested in the cultural ingredients, the political values, and the artistic sensibilities that united Langston Hughes and Martin Luther King Jr. in spirit, thought, and outlook. Masterfully conceived, meticulously researched, and gracefully written, this book breaks new ground."--Lewis V. Baldwin, author of There Is a Balm in Gilead: The Cultural Roots of Martin Luther King, Jr. "Archival material is spotlighted in Miller's exploration of the ways Martin Luther King Jr. enlarged the appeal of his rhetoric by using poetry in his speeches. Readers will emerge with a greater appreciation of both King and Langston Hughes."--Donna Akiba Sullivan Harper, editor of The Later Simple Stories (The Collected Works of Langston Hughes, Volume 8) "Miller's study provides an original, engaging and provocative thesis that explores the hitherto unexplored links between two twentieth century African American icons."--John A. Kirk, editor of Martin Luther King, Jr. and the Civil Rights Movement: Controversies and Debates For years, some scholars have privately suspected Martin Luther King Jr.'s "I Have a Dream" speech was connected to Langston Hughes's poetry, and the link between the two was purposefully veiled through careful allusions in King's orations. In Origins of the Dream, W. Jason Miller lifts that veil to demonstrate how Hughes's revolutionary poetry became a measurable inflection in King's voice, and that the influence can be found in more than just the one famous speech. Miller contends that by employing Hughes's metaphors in his speeches, King negotiated a political climate that sought to silence the poet's subversive voice. He argues that by using allusion rather than quotation, King avoided intensifying the threats and accusations against him, while allowing the nation to unconsciously embrace the incendiary ideas behind Hughes's poetry.

Pledging allegiance, singing the “Star-Spangled Banner,” wearing a flag pin—these are all markers of modern patriotism, emblems that announce the devotion of American citizens. Most of these nationalistic performances were formulized during the early twentieth century and driven to new heights by the panic surrounding national identity during World War I. In To Become an American Leslie A. Hahner argues that, in part, the Americanization movement engendered the transformation of patriotism during this period. Americanization was a massive campaign designed to fashion immigrants into perfect Americans—those who were loyal in word, deed, and heart. The larger outcome of this widespread movement was a dramatic shift in the nation’s understanding of Americanism. Employing a rhetorical lens to analyze the visual and aesthetic practices of Americanization, Hahner contends that Americanization not only tutored students in the practices of citizenship but also created a normative visual metric that modified how Americans would come to understand, interpret, and judge their own patriotism and that of others.

How could American social solidarity have so collapsed that we cannot even cooperate in fighting a pandemic? One problem lies in how our values mutate and intersect in an era of runaway high-end inequality and evaporating upward mobility. Under such conditions, the American Dream's seeming to suggest, falsely, that those who succeed economically are "winners," while the rest of us are "losers," puts it in dire conflict with our traditions of democracy and egalitarianism. In Bonfires of the American Dream, through close cultural studies of classic novels and films - Atlas Shrugged, The Great Gatsby, It's a Wonderful Life, and The Wolf of Wall Street - Daniel Shaviro helps to provide a better understanding of what went wrong culturally in America.

Jason Edward Black examines the ways the US government’s rhetoric and American Indian responses contributed to the policies of Native–US relations throughout the nineteenth century’s removal and allotment eras. Black shows how these discourses together constructed the perception of the US government and of American Indian communities. Such interactions—though certainly not equal—illustrated the hybrid nature of Native–US rhetoric in the nineteenth century. Both governmental, colonizing discourse and indigenous, decolonizing discourse shaped arguments, constructions of identity, and rhetoric in the colonial relationship. American Indians and the Rhetoric of Removal and Allotment demonstrates how American Indians decolonized dominant rhetoric through impeding removal and allotment policies. By turning around the US government’s narrative and inventing their own tactics, American Indian communities helped restyle their own identities as well as the government’s. During the first third of the twentieth century, American Indians lobbied for the successful passage of the Indian Citizenship Act of 1924 and the Indian New Deal of 1934, changing the relationship once again. In the end, Native communities were granted increased rhetorical power through decolonization, though the US government retained an undeniable colonial influence through its territorial management of Natives. The Indian Citizenship Act and the Indian New Deal—as the conclusion of this book indicates—are emblematic of the prevalence of the duality of US citizenship that fused American Indians to the nation yet segregated them on reservations. This duality of inclusion and exclusion grew incrementally and persists now, as a lasting effect of nineteenth-century Native–US rhetorical relations.

Domestic violence accounts for approximately one-fifth of all violent crime in the United States and is among the most difficult issues confronting professionals in the legal and criminal justice systems. In this volume, Elizabeth Britt argues that learning embodied advocacy—a practice that results from an expanded understanding of expertise based on lived experience—and adopting it in legal settings can directly and tangibly help victims of abuse. Focusing on clinical legal education at the Domestic Violence Institute at the Northeastern University School of Law, Britt takes a case-study approach to illuminate how challenging the context, aims, and forms of advocacy traditionally embraced in the U.S. legal system produces better support for victims of domestic violence. She analyzes a wide range of materials and practices, including the pedagogy of law school training programs, interviews with advocates, and narratives written by students in the emergency department, and looks closely at the forms of rhetorical education through which students assimilate advocacy practices. By examining how students learn to listen actively to clients and to recognize that clients have the right and ability to make decisions for themselves, Britt shows that rhetorical education can succeed in producing legal professionals with the inclination and capacity to engage others whose values and experiences diverge from their own. By investigating the deep relationship between legal education and rhetorical education, Reimagining Advocacy calls for conversations and action that will improve advocacy for others, especially for victims of domestic violence seeking assistance from legal professionals.

Rhetoric for Radicals is intended for college-aged activists and organizers, and for the most part it's written in a relaxed, approachable style. It does get a bit cerebral and academic in places - in demonstrating how the book builds on the previous literature - but this material is kept to a minimum. On the whole, Rhetoric for Radicals is an invaluable, comprehensive how-to book that will greatly benefit beginning and seasoned rhetors alike. Rhetoric for Radicals concludes on a hopeful note, with the wish that its activist readership will internalize the book's rhetorical tools and tactics, and will be that much better equipped to become "the rhetors of the past who created the future." And indeed, there can be but little doubt tht this thorough, well-organized, accessible - and even personal - little handbook is the best instrument imaginable for fulfilling this purpose. - Frank Kaminski, EnergyBulletin.net Radicals have important messages to deliver, but they are often so caught up in the passion of their causes that they lose sight of effective communication—which is their most powerful tool. The ability to speak with clarity and intelligence, without underestimating the challenge of breaking new ground and winning new converts, is crucial. Activists often suffer from a credibility gap because of their lack of a coherent message and strategic delivery. Rhetoric for Radicals addresses and helps solve these problems. It provides the tools to develop the all-important communication skills necessary to be effectively heard. If you accept that communication creates the social world, then you will agree that changing the way we communicate can change the world. Rhetoric for Radicals provides practical guidelines for public speaking, writing, conversation, persuasion, political correctness, propaganda analysis, street theatrics, and new languages. Chapters include: Streets, Rhetoric, and Revolution A Call for Rhetorical Action Skills for the Multitude The Power of Language Body Rhetoric Twenty-First Century Radical Rhetoric Geared to college-aged radical activists and organizers, this book will also appeal to activists of any age who want to sharpen their message. Jason Del Gandio is a lecturer at Temple University in Philadelphia. He is a post-Seattle activist who has worked on globalization and free/fair trade issues, anti-war campaigns, and Latin American solidarity.