Samuel L. Clemens lost the 1882 lawsuit declaring his exclusive right to use “Mark Twain” as a commercial trademark, but he succeeded in the marketplace, where synergy among his comic journalism, live performances, authorship, and entrepreneurship made “Mark Twain” the premier national and international brand of American humor in his day. And so it remains in ours, because Mark Twain's humor not only expressed views of self and society well ahead of its time, but also anticipated ways in which humor and culture coalesce in today's postindustrial information economy—the global trade in media, performances, and other forms of intellectual property that began after the Civil War. In Twain's Brand: Humor in Contemporary American Culture, Judith Yaross Lee traces four hallmarks of Twain's humor that are especially significant today. Mark Twain's invention of a stage persona, comically conflated with his biographical self, lives on in contemporary performances by Garrison Keillor, Margaret Cho, Jerry Seinfeld, and Jon Stewart. The postcolonial critique of Britain that underlies America's nationalist tall tale tradition not only self-destructs in A Connecticut Yankee in King Arthur's Court but also drives the critique of American Exceptionalism in Philip Roth's literary satires. The semi-literate writing that gives Adventures of Huckleberry Finn its “vernacular vision”—wrapping cultural critique in ostensibly innocent transgressions and misunderstandings—has a counterpart in the apparently untutored drawing style and social critique seen in The Simpsons, Lynda Barry's comics, and The Boondocks. And the humor business of recent decades depends on the same brand-name promotion, cross-media synergy, and copyright practices that Clemens pioneered and fought for a century ago. Twain's Brand highlights the modern relationship among humor, commerce, and culture that were first exploited by Mark Twain.

While the entire world knows Mark Twain as the renowned author of many classic American novels, few people are aware that he was also a highly successful businessman. In fact, more than half of his life was consumed by moneymaking pursuits, which often resulted in writing projects being neglected--but at the same time, these adventures were the inspiration behind many of the characters found in his books. In Ignorance, Confidence, and Filthy Rich Friends, Peter Krass captures a little-known side of this American icon and details the roller coaster ride of his business ventures in a dramatic, entertaining, and informative narrative style. From Twain's time as the founder of his own publishing house--where he made a small fortune publishing General Ulysses S. Grant's memoirs--to his foray into venture capitalism and investment in numerous start-up firms, to his focus on his own inventions, this engaging book reveals the Mark Twain that few of us know: the no-nonsense, successful American businessman.

The field of Mark Twain biography has been dominated by men, and Samuel Clemens himself - riverboat pilot, Western correspondent, silver prospector, world traveler - has been traditionally portrayed as a man's man. The publication of Laura E. Skandera-Trombley's Mark Twain in the Company of Women, however, marks a significant departure from conventional scholarship. Skandera-Trombley, the first woman to write a scholarly biography of Mark Twain, contends that Clemens intentionally surrounded himself with women, and that his capacity to produce extended fictions had almost as much to do with the environment shaped by his female family as with the talent and genius of the writer himself. Women helped Clemens to define his boundaries, both personal and literary. Women shaped his life, edited his books, and provided models for his fictional characters. Clemens read and corresponded with female authors, and often actively promoted their careers. Skandera-Trombley seeks to combine a biographical study of Clemens's life with his beloved wife, Olivia (Livy) Langdon, and their three daughters, Susy, Clara, and Jean, with new readings of Adventures of Huckleberry Finn and Personal Recollections of Joan of Arc. Several crucial areas are investigated: the nature of Clemens's family participation in his writing process, the degree to which their experiences as women during the mid- and late nineteenth century affected his writing, and the extent to which the loss of his family may have impeded and ultimately ended his ability to write lengthy narratives. Skandera-Trombley points out that in marrying Livy, Clemens not only joined a family of substantial means, but also entered one active in thesuffragist, abolitionist, and other reformist movements, which had deep roots in the progressive community of Elmira, New York. Mark Twain in the Company of Women will be of interest to Twain scholars and readers as well as students in American studies, women's studies, nineteenth-century history, and political and cultural studies.

Mark Twain, American Humorist examines the ways that Mark Twain’s reputation developed at home and abroad in the period between 1865 and 1882, years in which he went from a regional humorist to national and international fame. In the late 1860s, Mark Twain became the exemplar of a school of humor that was thought to be uniquely American. As he moved into more respectable venues in the 1870s, especially through the promotion of William Dean Howells in the Atlantic Monthly, Mark Twain muddied the hierarchical distinctions between class-appropriate leisure and burgeoning forms of mass entertainment, between uplifting humor and debased laughter, and between the literature of high culture and the passing whim of the merely popular.

Explores the importance of economics and prosperity throughout Samuel Clemens's writing and personal life

New York Times Bestseller! A School Library Journal Best Book of the Year A never-before-published, previously unfinished Mark Twain children’s story is brought to life by Philip and Erin Stead, creators of the Caldecott Medal-winning A Sick Day for Amos McGee. In a hotel in Paris one evening in 1879, Mark Twain sat with his young daughters, who begged their father for a story. Twain began telling them the tale of Johnny, a poor boy in possession of some magical seeds. Later, Twain would jot down some rough notes about the story, but the tale was left unfinished . . . until now. Plucked from the Mark Twain archive at the University of California at Berkeley, Twain’s notes now form the foundation of a fairy tale picked up over a century later. With only Twain’s fragmentary script and a story that stops partway as his guide, author Philip Stead has written a tale that imagines what might have been if Twain had fully realized this work. Johnny, forlorn and alone except for his pet chicken, meets a kind woman who gives him seeds that change his fortune, allowing him to speak with animals and sending him on a quest to rescue a stolen prince. In the face of a bullying tyrant king, Johnny and his animal friends come to understand that generosity, empathy, and quiet courage are gifts more precious in this world than power and gold. Illuminated by Erin Stead’s graceful, humorous, and achingly poignant artwork, this is a story that reaches through time and brings us a new book from America’s most legendary writer, envisioned by two of today’s most important names in children’s literature. A Bank Street College of Education Best Children's Book of the Year "Will capture the imaginations of readers of all ages"—USA Today, ★ ★ ★ ★ (out of four stars) ★ "Samuel Langhorne Clemens himself would be proud."—Booklist, starred review ★ "A cast of eccentric characters, celestially fine writing, and a crusade against pomp that doesn't sacrifice humor."—Publishers Weekly, starred review ★ "Completing a story penned by arguably America's greatest author is no easy feat, but the Caldecott-winning author-illustrator (and husband-wife) team proves more than equal to the task. . . . A pensive and whimsical work that Twain would applaud."—Kirkus, starred review ★ "The combination of Twain’s (often sarcastic) humor and “lessons of life,” a touch of allegory, and Stead’s own storytelling skills result in an awesome piece of fantasy."—School Library Journal, starred review ★ "Beautifully understated and nuanced illustrations by Erin Stead add the finishing flourishes to this remarkable work."—Shelf Awareness, starred review “drawn with a graceful crosshatched intelligence that seems close to the best of Wyeth.”—Adam Gopnik, The New York Times "Twain and the two Steads have created what could become a read-aloud classic, perfect for families to enjoy together."—The Horn Book "Artful and meta and elegant”—The Wall Street Journal "Should inspire readers young and old to seek further adventures with Twain."—The Washington Post