If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.

The must-read summary of Craig Stull, Phil Meyers and David Meerman Scott's book: "Tuned In: Uncover the Extraordinary Opportunities that Lead to Business Breakthroughs". This complete summary of the ideas from Craig Stull, Phil Meyers and David Meerman Scott's book "Tuned In" shows that there's no use developing new products in isolation and hoping they will sell. A better idea is to find overlooked marketplace problems which already exist. Solve those problems for people and you’ll have no issue finding willing customers who won’t need to be coerced into buying. Real success in the marketplace is not based on creativity or even on clever marketing. Instead, you need to develop products that resonate with people. In their book, the authors explain the six-step "Tuned In Process" that you can use to get tuned in and develop the products that customers really want. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Tuned In" and discover why you should get tuned in to your business and develop products that solve real problems.

Last night I finished reading all the rest of this lovely book. After each short chapter, rich with wisdom and love, I just kept being moved by Ron Gordons life path as poet, philosopher, educator, and person-centered practitioner. May this book soon be in many peoples hands and homes and in classrooms and therapists offices. Had Carl Rogers known Ron, I imagine he would rest well, knowing what Ron has done with his work and beyond (Gay Swenson Barfield, PhD). Gay Swenson Barfield, along with Dr. Carl Rogers, was founding codirector of the Carl Rogers Institute for Peace at the Center for Studies of the Person, La Jolla, California. She is currently in private practice as a licensed marriage and family yherapist. This book is absolutely great! Im thoroughly enjoying and benefiting from this brilliant book in countless ways. Bravo! This book will deepen and enrich your life (Noelie Rodriguez, PhD). Noelie Rodriguez is coauthor of Systematic Self-Observation (SAGE Publications) and is a professor of sociology at the HCC campus of the University of Hawaii.

"This book should be mandatory reading for all business people." - Jon Gordon, Best Selling Author of The Energy Bus Barney and The Dreamer - Eight Lessons Sales Success A Great Salesman Did Not Know He Knew is about Barney, a veteran salesman who has lost everything good in his life as a result of the poor economy. He is now on the brink of losing the only good thing he has left, his wife of twenty plus years, Irene. Barney's sales manager, Summer, is about to take a two month hiatus from her job to help a sister who is having a baby in another state. This upbeat, positive, and always motivational manager teams Barney up with a brand new salesman at the company so that Barney can show him the ropes. Barney is reluctant about the offer but accepts the task when Summer offers to share with him the Super Sales Success Secret which she has shared with a few others in the firm who are now on their way to having lucrative careers despite the challenging economy. Eric, the brand new sales agent, starts his career with a positive outlook on everything. He sees opportunity where others see challenge. Where Barney lets the negativity of the news and statistics affect his business, Eric closes off all such negativity from his life, so much so that he doesn't even realize how pessimistic his new mentor, Barney is. The eight week adventure between Barney and Eric proves to be a life changing journey of hope, inspiration, and redemption.

What can teachers do to inspire their students? In this book, Sam Intrator provides detailed portraits of powerful learning episodes in a high school classroom and suggests numerous practical ideas to help teachers cultivate their own seemingly magical learning moments.

In Trading Faces, identical twin sisters Emma (the smart one) and Payton (the popular one) start seventh grade at a brand-new school and discover they’ve been assigned entirely different schedules—so when they get sick of their respective cliques, they secretly switch places. What ensues is a hilarious yet poignant romp from middle school to the mall as the twins learn what it means to be true to yourself, even when the rest of the world isn’t making it easy.