Globalization has proliferated business with numerous challenges and opportunities, and simultaneously at other end the growth in economy, population, income and standard of living has redefined the scope of business and thus the business houses approaches. A highly competitive environment, knowledgeable consumers and quicker pace of technology are keeping business enterprises to be on their toes. Today management and its concepts have become key for survival of any business entity. The unique cultural characteristics, tradition and dynamics of consumer, demand an innovative management strategy to achieve success. Effective Management has become an increasingly vital ingredient for business success and it profoundly affects our day-to-day life. Today, the role of a business houses has changed from merely selling products and services to transforming lives and nurturing lifestyles. The Indian business is changing and so do the management strategies. These changing scenarios in the context of globalization will bestow ample issues, prospects and challenges which need to be explored. The practitioners, academicians and researchers need to meticulously review these aspects and acquaint them with knowledge to sustain in such scenarios. Thus, these changing scenarios emphasize the need of a broad-based research in the field of management also reflecting in management education. This book is an attempt in that direction. I sincerely hope that this book will provide insights into the subject to faculty members, researchers and students from the management institutes, consultants, practicing managers from industry and government officers.

Globalization has proliferated business with numerous challenges and opportunities, and simultaneously at other end the growth in economy, population, income and standard of living has redefined the scope of business and thus the business houses approaches. A highly competitive environment, knowledgeable consumers and quicker pace of technology are keeping business enterprises to be on their toes. Today management and its concepts have become key for survival of any business entity. The unique cultural characteristics, tradition and dynamics of consumer, demand an innovative management strategy to achieve success. Effective Management has become an increasingly vital ingredient for business success and it profoundly affects our day-to-day life. Today, the role of a business houses has changed from merely selling products and services to transforming lives and nurturing lifestyles. The Indian business is changing and so do the management strategies. These changing scenarios in the context of globalization will bestow ample issues, prospects and challenges which need to be explored. The practitioners, academicians and researchers need to meticulously review these aspects and acquaint them with knowledge to sustain in such scenarios. Thus, these changing scenarios emphasize the need of a broad-based research in the field of management also reflecting in management education. This book is an attempt in that direction. I sincerely hope that this book will provide insights into the subject to faculty members, researchers and students from the management institutes, consultants, practicing managers from industry and government officers.

This book describes the trends in digital innovation that are of most importance for businesses and explores the key challenges. The book is in three parts, the first of which focuses on developments in digital systems. Here, the ever-growing relevance of big data, cloud computing, and mobile services for business is discussed, and detailed consideration is given to the importance of social listening for understanding user behavior and needs and the implications of IT consumerization. In the second part, trends in digital management are examined, with chapters devoted to work practice, digital business identity as well as branding and governance. The final part of the book presents and reviews case studies of digital innovation at the global level that provide a benchmark of best practices, with inclusion of instructive fact sheets. While the book offers academic coverage of the digital transformation of business organizations and the associated challenges, it also describes concrete, real-world issues in clear, easy-to-understand language and will serve as a toolbox for managers that can be readily consulted. The text is supported by informative illustrations and tables, and practitioners will also benefit from the reported case studies and highlighted insights and recommendations.

Globalization has proliferated business with numerous challenges and opportunities, and simultaneously at other end the growth in economy, population, income and standard of living has redefined the scope of business and thus the business houses approaches. A highly competitive environment, knowledgeable consumers and quicker pace of technology are keeping business enterprises to be on their toes. Today management and its concepts have become key for survival of any business entity. The unique cultural characteristics, tradition and dynamics of consumer, demand an innovative management strategy to achieve success. Effective Management has become an increasingly vital ingredient for business success and it profoundly affects our day-to-day life. Today, the role of a business houses has changed from merely selling products and services to transforming lives and nurturing lifestyles. The Indian business is changing and so do the management strategies. These changing scenarios in the context of globalization will bestow ample issues, prospects and challenges which need to be explored. The practitioners, academicians and researchers need to meticulously review these aspects and acquaint them with knowledge to sustain in such scenarios. Thus, these changing scenarios emphasize the need of a broad-based research in the field of management also reflecting in management education. This book is an attempt in that direction. I sincerely hope that this book will provide insights into the subject to faculty members, researchers and students from the management institutes, consultants, practicing managers from industry and government officers.

Increased globalization has given an impetus to tourism around the globe. With better connectivity between various regions of the world, more people now travel to faraway places. Hence, to capitalize on this opportunity, we have to understand the various dimensions of hospitality and tourism management to be able to effectively leverage it. This book tries to explain the various concepts related to hospitality and tourism management. It therefore provides a comprehensive view of the industry and ways to manage it.The book starts with an introduction to the field of hospitality and tourism management. Its various dimensions are discussed subsequently. Various sectors and classification of the hospital and tourism industry are discussed in the second chapter. The chapter also gives an overview of the recent trends in the industry such as ecotourism and agritourism. Chapter two discusses the evolution of the field of hospitality and tourism management through centuries. Key events that have made a significant impact on the industry are also discussed.Later portions of the book discuss various challenges that are encountered in the management of the hospitality and tourism industry. Economic, social and environmental challenges related to the industry are also discussed. With increasing competition in the industry, it is imperative to introduce new innovations to remain competitive. Chapter six is devoted to the discussion of innovations in the industry and their utility.Increased pace of tourism has led to several problems as well. Mass movement of people generates tons of waste which creates environmental problems. Hence, social responsibility should form an important part of the present curriculum on hospitality and tourism management. Chapter seven and eight discuss the social and environmental responsibility of key players providing the managers of hospitality and tourism and their role in creating a sustainable economic growth.Chapter nine discusses various career options for people interested in hospitality and tourism management. The rapid of growth of this industry has created various lucrative profiles for students and the chapter discusses several important roles that can be pursued as career options. The book concludes with a discussion on the future prospects of the industry.

Taking its cue from theoretical and ideological calls to challenge globalisation as a dynamic of homogenisation – and resistance – as led from, and directed against, the Global North, this volume asks: what can we see when we shift the lens beyond a North–South binary? Based on empirical studies of 'frontier-zones' of legal globalisation in India, Pakistan and Latin America, the book adopts an original format. Framed as a relational dialogue between newer as well as more prominent scholars within the field, from various cores through to postcolonial academic peripheries, it questions structural variables in the shadows of legal globalisation and how we as scholars build a space for critique.

: Biplab Auddya is currently Student, Sponsored Teachers’ Training College, Purulia, West Bengal. He did Master of Arts in Geography from SIDHO-KANDO-BIRSHA University, Under Graduation in Geography from Panchakot Mahavidyalaya. He also did Certificate in Environmental Studies (CES) Course from IGNOU. His special paper is Population Geography. He has published 32 Research Paper/Article in different ISBN Books, Conference Proceedings and ISSN Journal. He has appointed as reviewer in 5 International Journal (Journal of Emerging Technologies and Innovative Research, ISSN: 2349-5162, INTERNATIONAL JOURNAL OF RESEARCH AND ANALYTICAL REVIEWS (IJRAR), E-ISSN: 2348-1269, P-ISSN: 2349-5138, INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD), ISSN: 2456-4184, INTERNATIONAL JOURNAL OF CURRENT SCIENCE”, IJCS PUBLICATION, ISSN: 2250-1770, INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS, ISSN: 2320-2882, appointed as a Co-Editor in 1 International Edited Book with ISBN and he also appointed as Field Investigator in NAS-2021. He was presented 25 Research Paper in different National and International Seminars, Webinars & Conferences. Awarded “Best Secretary”, In the District Level Youth Parliament Competition for the year, 2017-18, Department of Parliamentary Affairs, Government of West Bengal, Youth Parliament Competition, on 15/09/2017, also received National Award “ Rashtriya Pratishtha Puruskar- 2022” from WORTHY WELLNESS FOUNDATION (REGD. IN-up83254442489450u), certificate no.- WWF_RPP_2022-483 for excellent work towards society, received on 15/11/2022. He has participated 4 Poster Competition, 2 Essay Writing Competition, 2 Slogan Writing Competition, completed almost 45 offline & online Courses, completed more than 150 offline & online Training, more than 45 Workshops, more than 15 Conferences and participated more than 200 Seminars & Webinars.