This book provides insights into important trends and future scenarios in the global tourism and travel industry. It analyses today’s challenges in the aviation and hospitality industry, in destination management, and in marketing and distribution management. New empirical data on general travel behaviour and the latest consumer trends are also presented. The contributors to this book are well-known individuals from important tourism, travel and consulting firms (e.g. BCD Travel, Öger Tours, Booz and Company, GfK, IPK International) and researchers from universities in Switzerland, United Kingdom, the Netherlands, and Germany. In addition institutes specializing in future research highlight important travel trends. Corporate social responsibility is one of the top themes to-be and therefore a focus of this book, offering insights into the concept of CSR, empirical data on consumer requests, corporate strategy issues and financial investment implications.

As other industries, the global travel and tourism industry has been facing immense challenges and highly visible upheaval since the beginning of the new millennium. The International Tourism Exchange ITB Berlin, the world’s leading travel trade show, aims at pinpointing the most important challenges, identifying the trends and offering a platform to solve pressing problems. The ITB Convention Market Trends & Innovations has developed into a centre of excellence and a driving force for the global travel and tourism industry, generating a much needed information platform. This compilation unites the highlights of the convention in articles prepared by renowned professionals and scientists from the industry. Readers may benefit from this comprehensive vision of the developments that are shaping the structure of the global tourism industry today and in the future. This book is indispensable for tourism and travel professionals as well as for academics and students anal- ing current global tourism and travel trends.

This book offers insights into important trends and future scenarios in the global tourism and travel industry and analyses current challenges in the aviation and hospitality industry, destination management and general travel behaviour. Well-known notabilities share their points of view. For example, Norbert Walter, chief economist of the Deutsche Bank, writes about the financial crisis and its impact on the tourism industry. Top executives of international operating airlines like C. Karlitekin (Turkish Airlines), J. Hunold (Air Berlin) and E. Sims (Air New Zealand) have much to say about the future of airlines and aviation management. Corporate Social Responsibility is one of the top themes to-be and therefore a focus of this book, offering the perspective of the UN Foundation and the social inclusion concept of RUHR.2010, European Capital of Culture. The articles are based on presentations and panel discussions presented at the world ́s largest tourism congress, the ITB Berlin Convention.

This Handbook provides a comprehensive overview of trends and issues in the global supply and demand on tourism. With contributions from 70 authors, this Handbook showcases a diverse range of perspectives with insights from around the globe. It reviews the interactions among trends and issues, and it emphasises the importance of tracking and interpreting these on a global scale. The book is organized into three parts, with Part I focusing on supply-side trends including transport, attractions, culture, heritage tourism, technology, policies, and destination management. Part II critically reviews the external factor trends, including the impact of terrorism, multi-crisis destinations, Generation Z’s important contributions to the sector, the regulation of sharing economy platforms and nature tourism in future. Part III focuses on market-led trends such as bleisure, glamping, VFR travel, transformational tourism and new trends in wellness tourism following the post-COVID era. The book also provides predictions for the upcoming decades. This Handbook will be a vital tool for researchers, students, and practitioners in the tourism and hospitality sector to further develop their knowledge and expertise in the field. It examines business and policy implications, offering guidance for developing sustainable competitive advantage.

This book offers insights into important trends and future scenarios in the global tourism and travel industry. Besides the general topics (aviation and hospitality industry, destination management, marketing, and distribution management) it analyses current challenges and impacts resulting especially from developments in social media, corporate social responsibility and eco-mobility. Sustainability in the global tourism sector and particularly eco-mobility is one of the top themes to-be and therefore a focus of this book. Among the contributors to the book are well-known notabilities from institutions such as the UNWTO and top executives of various segments of the tourism and travel industry. The articles are based on presentations and panel discussions presented at the world ́s largest tourism convention, the ITB Berlin Convention.

This book offers insights into important trends and future scenarios in the global tourism and travel industry. Besides the general topics (aviation and hospitality industry, destination management, marketing, and distribution management) it analyses current challenges and impacts resulting especially from developments in social media, corporate social responsibility and eco-mobility. Sustainability in the global tourism sector and particularly eco-mobility is one of the top themes to-be and therefore a focus of this book. Among the contributors to the book are well-known notabilities from institutions such as the UNWTO and top executives of various segments of the tourism and travel industry. The articles are based on presentations and panel discussions presented at the world ́s largest tourism convention, the ITB Berlin Convention.

This is an open access book.WELCOME THE 7TH GCBME. We would like to invite you to join our The 7th Global Conference on Business, Management and Entrepreneurship. The conference will be held online on digital platform live from Universitas Pendidikan Indonesia in Bandung, West Java, Indonesia, on August 8th, 2022 with topic The Utilization of Sustainable Digital Business, Entrepreneurship and management as A Strategic Approach in the New Normal Era.