El proyecto pretende fomentar la implementación de medidas a favor de la equidad de género en las políticas laborales, tanto a nivel nacional como local, a la vez de fortalecer la capacidad de diálogo, negociación y concertación, en estas materias, de las Oficinas de la Mujer y los Ministerios Sectoriales, así como de otros actores institucionales gubernamentales y de la sociedad civil. El estudio analiza el sector financiero en tres países: Chile, Costa Rica y Uruguay.

Gender After Gender in Consumer Culture provides an updated discussion of how gender cuts across consumer culture, in light of increasing gender fragmentation and integration with other identity positions. Sex, the biological distinction male/female, and gender, which refers to a person’s sense of being male, female, or any other combinations of these, inform issues as varied as personal identity, social interactions, and market behaviours. First, contributions account for the increasing fluidity and/or fragmentation of gender positions, which reshape the interplay between consumers and marketers. Second, they provide a timely illustration of how consumption and markets concur in contrasting gender inequalities, taken both individually and jointly (e.g., at the intersection of ethnicity or positions of market marginalisation). Third, chapters question the role of gender in granting personal and societal well-being, as they reflect on the collective capacity of constantly undoing gender stereotypes. Focusing on gender, this book allows the reader to trace the links among cultural categories (e.g. masculinity, femininity, gender identity), social phenomena, and market (dis)functioning. The chapters in this book were originally published as a special issue in the journal Consumption Markets & Culture.