In recent years, celebrities from George Clooney to Bono to Angelina Jolie have attempted to play an increasingly important role in global politics. Celebrity activism is an ever-growing, internationally visible phenomenon yet the impact of these high-profile humanitarians on public awareness, government support, and mobilization of resources remains under-researched. Bringing together a diverse group of contributors from media studies and public diplomacy, "Transnational Celebrity Activism in Global Politics"aims to fill that void with a new interdisciplinary framework for the analysis of celebrity activism in international relations."

This edited collection brings together scholarly works of both a theoretical and empirical nature to critically analyse the forms and functions of the contemporary celebrity activist and to examine how these intersect with the political economic structures in which celebrity activists operate. Collectively, the volume illuminates some of the inherent tensions between the ethos of solidarity and compassion that the celebrity activist works to generate on the one hand and the processes of corporate sponsorship and discourses of individualism upon which the celebrity often depends, on the other. By offering empirical case studies that situate instances of celebrity activism within specific political contexts, the collection highlights how celebrity activism intersects with some of the underlying structures of gender politics and political discourses such as neoliberalism. In addition, the volume discusses how the tensions between, for example, individualism and solidarity can raise important questions about the authenticity of individual celebrity activists and how individual celebrity activists work, with varying degrees of success, to obfuscate such tensions and obscure the potential contradictions of their work. This book will be of great interest to students and academics within the fields of politics, international development, political communication, social movements, activism studies, and celebrity culture.

In the age of networked publics and global viral publicity, celebrity is transnational. Its circulation illuminates global, national, and local dynamics of power and resistance. Celebrity shapes concepts of race, gender, class, and national identity on a global scale. Governments use transnational celebrity as evidence of their country’s cultural power, transmuting cultural influence into economic and political power. Meanwhile, celebrities who cross borders become potent and contested icons of national identity. At the grassroots level, citizens in diverse geographic contexts are becoming increasingly fluent in the global language of celebrity and are mobilizing it in new ways for personal and political projects. Reaching beyond the Global North, this book showcases research on transnational celebrity as a technology of soft power and counter-hegemonic organizing, and as a driver of discourses of race and migration. It also explores self-presentation and self-branding in the globalized attention economy. This book demonstrates the need for a renewed politicized treatment of the topic of celebrity in its transnational and globalizing reach. The chapters in this book were originally published in the journal Popular Communication.

Becoming Brands: Celebrity, Activism and Politics explores how celebrities form their brand identities and employ them to enact political, social, and economical change. The book examines the intricate interrelations between power, persona, activism, philanthropy and feminism. Key questions examined by the authors are: how celebrity personas are deployed in on-and-off screen contexts; how on-and-off screen activity impacts on celebrity brand identities; and how consistent messages are conveyed. These questions are explored through case studies including global celebrities such as Angelina Jolie, George Clooney, Miley Cyrus, Emma Watson, Taylor Swift, Donald Trump, Clint Eastwood, Freddie Mercury, and Paul Newman. Additionally, national perspectives are included through exploration of Polish rock-star-turned politician Pawel Kukiz, and feminist Turkish character Driver Nebahat. The aim of this book is to investigate the co-dependent relationship of fame and activism. Whether it is celebrities bringing attention to activism or activists gaining fame, their brand identities can make a difference.

In recent years, celebrity philanthropy and activism has attracted much attention from the media, sparking a great deal of public interest. As exponents and endorsers of the marketisation and corporatisation of philanthropy and activism, globally renowned super-celebrities habitually lend their name, time and energy to a range of causes. They help raise awareness, generate funds and endeavour to evoke social and political responses to crucial societal issues. These can range from domestic violence, cancer prevention, climate change and transgender acceptance, to refugee problems and fighting poverty at home and abroad. But in what ways do (mediated communications about) these celebrities have the power to define what is going wrong in the world, who or what is to blame, how this can be solved and how this is to be evaluated morally and ethically? Does celebrity humanitarianism and activism serve to reinforce postcolonial power relations or does it help solve social problems, advancing traditional views on how society is, and should be, organised? Importantly, more than conceptual and empirical exploration of celebrity philanthropy and activism as such, this book analyses the mediated communication, the mediatised narratives that these endeavours provide. Combining insights from philanthropy and welfare regime studies, international politics and diplomacy, postcolonial studies, but also from marketing, from celebrity, star and fan studies, and from media, communication and cultural studies, this book critically analyses the mediated discourses and debates that celebrity philanthropy and activism provokes, and considers wider ethical and theoretical perspectives. It will be of interest to all scholars and students working in sociology, health and social care and social policy.

This book examines the new phenomenon of celebrity humanitarianism arguing that legitimates neoliberal capitalism and global inequality.

Time magazine named Bono and Bill and Melinda Gates their "Persons of the Year." The United Nations tapped Angelina Jolie as a goodwill ambassador. Bob Geldof organized the Live8 concert to push the G8 leaders' summit on AIDS and debt relief. What has come to be called "celebrity diplomacy" attracts wide media attention, significant money, and top official access around the world. But is this phenomenon just the latest fad? Are celebrities dabbling in an arena that is out of their depth, or are they bringing justified notice to important problems that might otherwise languish on the crowded international diplomatic scene? This book is the first to examine celebrity diplomacy as a serious global project with important implications, both positive and negative. Intended for readers who might not normally read about celebrities, it will also attract audiences often turned off by international affairs. Celebrities bring optimism and "buzz" to issues that seem deep and gloomy. Even if their lofty goals remain elusive, when celebrities speak, other actors in the global system listen.