This policy note synthesizes the key messages and lessons from existing evidence and trends in the development, deployment and scale up of ICT-enabled marketing tools. It is based on the recently published discussion paper titled “Digital tools and agricultural market transformation in Africa: Why are they not at scale yet, and what will it take to get there”. Key messages • Many digital innovations have been developed and deployed in recent years in Africa, many of which have only been implemented at pilot stages, with limited evidence of successful scaling. • There remains significant marketing and institutional constraints hindering the development of some of these digital innovations, which may further explain disparate progress in countries. • Differential access to digital innovations across genders and different typologies of households may trigger alternative variants of digital divide. • Although the landscape of digital innovations in Africa offers several reasons to remain optimistic, the prevailing disconnect between pilots and scale-ups merits further evaluation.

This paper presents results from a framed field experiment in which participants make decisions about extraction of a common-pool resource, a community forest. The experiment was designed and piloted as both a research activity and an experiential learning intervention during 2017-2018 with 120 groups of resource users (split by gender) from 60 habitations in two Indian states, Andhra Pradesh and Rajasthan. We examine whether local beliefs and norms about community forest, gender of participants, within-experiment treatments (non-communication, communication, and optional election of institutional arrangements (rules)) and remuneration methods affect harvest behaviour and groups’ tendency to cooperate. Furthermore, we explore whether the experiment and subsequent community debriefing had learning effects. Results reveal a “weak” Nash Equilibrium in which participants harvested substantially less than the Nash prediction even in the absence of communication, a phenomenon stronger for male than female participants in both states. For male groups in both states, both communication and optional rule election are associated with lower group harvest per round, as compared to the reference non-communication game. For female groups in both states, however, communication itself did not significantly slow down resource depletion; but the introduction of optional rule election did reduce harvest amounts. For both men and women in Andhra Pradesh and men in Rajasthan, incentivized payments to individual participants significantly lowered group harvest, relative to community flat payment, suggesting a possible “crowding-in” effect on pro-social norms. Despite the generally positive memory of the activity, reported actual changes are limited. This may be due to the lack of follow-up with the communities between the experiment and the revisit. The fact that many of the communities already have a good understanding of the importance of the relationships between (not) cutting trees and the ecosystem services from forests, with rules and strong internal norms against cutting that go beyond the felling of trees in the game, may have also meant that the game did not have as much to add. Findings have methodological and practical implications for designing behavioral intervention programs to improve common-pool resource governance.

Agricultural transformation is a priority in the policy agenda of African governments in their quest to meet the challenges of food and nutrition insecurity, climate change, youth unemployment and overall economic growth. With the right policies, innovation and investment, the continent’s agriculture could be transformed into a powerhouse not only to feed a growing population but to create decent employment for millions of young people.

For African enterprises, entrepreneurs and governments to take full advantage of new digital opportunities, they need a shared strategic understanding of where they are, what they have, and what they may need to have for the future. This book presents this shared strategic vision to guide future coordinated actions of African enterprises, entrepreneurs, consumers/citizens and governments in using new and emerging digital technologies. It showcases how consumers/citizens, entrepreneurs, organisations, institutions and governments are leveraging new and emerging digital innovations to disrupt and transform value creation and service delivery in Africa.

An inclusive, digitally-enabled agricultural transformation could help achieve meaningful livelihood improvements for Africa’s smallholder farmers and pastoralists. It could drive greater engagement in agriculture from women and youth and create employment opportunities along the value chain. At CTA we staked a claim on this power of digitalisation to more systematically transform agriculture early on. Digitalisation, focusing on not individual ICTs but the application of these technologies to entire value chains, is a theme that cuts across all of our work. In youth entrepreneurship, we are fostering a new breed of young ICT ‘agripreneurs’. In climate-smart agriculture multiple projects provide information that can help towards building resilience for smallholder farmers. And in women empowerment we are supporting digital platforms to drive greater inclusion for women entrepreneurs in agricultural value chains.

A brief overview of the African economic picture reveals a paradox where the continent that has rich mineral resources, nearly a billion people and a land mass which includes the sizes of China, USA, India, Western Europe, Argentina together larger than the sum of these regions is in an unacceptable state of being an object of aid, debt and loans despite the vast resources both known and yet to be explored. Africa should have been a productive and innovation centre and not a charity and aid centre of the world where 'donorship' has replaced African national ownership' of not just Africa's resources, but even worse, Africa's own agency, autonomy and independence to shape policy and direction; to undertake African integrated national development by establishing a science, engineering and technology based knowledge, innovative, learning and competent economy. The chapters in this volume address the application of the innovation approach to a variety of problems in Africa. Together they highlight the critical importance of the innovation systems approach in each of the issues the authors preferred to select and analyse. In the African context, the application of innovation goes beyond firms to the informal activities at grassroots level. The boundaries and the range of actors and activities for innovation application are varied and not limited. This variation is represented in this volume by the diverse issues that the authors dealt with in their research by applying as common the use and application of innovation.