In the rapidly evolving digital landscape, businesses today face an imperative to adapt and innovate continuously. Digital transformation is at the core of this evolution. It enables organizations to rethink and redesign their operations, processes, and customer interactions. Within this context, marketing has seen a profound shift, with agile methodologies and advanced technologies redefining traditional practices. It is imperative to explore the intersection of these critical areas. Digital Transformation Initiatives for Agile Marketing explores the various aspects of marketing and digital transformation, including how technology is changing the way marketers operate, how businesses can leverage data to improve customer engagement, and the challenges and opportunities that com with implementing digital transformation initiatives. It also discusses new marketing tendencies related to technology, people, and processes. Covering topics such as artificial intelligence, customer experience, and omnichannel marketing, this book is an excellent resource for marketers, business leaders, academicians, researchers, educators, graduate and postgraduate students, and more.

BRAZIL IS SILENTLY CHANGING. Globalization and the massification of technology generate opportunities for new business to emerge and for the transformation of the traditional business people into entrepreneurs. Startups and corporations that noticed this movement are shaping the New Economy, while the most traditional companies remain static, living in the past. The old Brazil allowed poor services and artificial results to perpetuate, but now the dynamic has changed. It seems obvious to say that the world has changed since we entered the information and telecommunication age. By scrolling our smartphone screen, we have the power to transform an entire battlefield. We are always one innovation away from finding out that everything we know has become obsolete. Data has turned into the most valuable coin for companies. This is the age of the New Economy. In this turbulent and dynamic scenario, remaining stuck to old practices and paradigms can mean being swallowed up by businesses aligned with the principles of constant innovation. Mastering the new rules will define who remains in the market. To avoid the risk of being undertaken by the avalanche of information in this new world, Diego Barreto, Finance and Strategy Vice President at iFood, will teach us how to navigate the New Economy and to use the new reality to our advantage. With this book, you will learn: What is the New Economy and why is it taking shape in Brazil; How to identify Old Economy practices that are harming your business; Why meritocracy of ideas, diversity & inclusion, sustainability, radical transparency and conscious capitalism are key factors to the success of companies; What are the

Active Learning for Digital Transformation in Healthcare Education, Training and Research discusses the potential of advanced training of health professionals as a contributing factor to improve treatment outcomes. By reading this book, professionals who deal with patients with low health literacy will be prepared to promote better access to digital tools, understand the habits of users of health services, and empower engagement. The book contains a set of techniques and instruments associated with health literacy, communication skills and personal development that will enable their application in good daily practices and assist healthcare professionals to promote digital transformation to patients. This is a valuable resource for researchers, graduate students and healthcare professionals who are interested in learning more about how they can be an effective agent of change in healthcare. - Discusses the potential of patient education through the training of health professionals to improve patient engagement and adherence to treatment - Presents techniques from real-world examples to demonstrate the efficacy of better communication between health professionals and patients, especially in the digital medicine era - Outlines digital tools that can be used to strengthen the healthcare professional-patient relationship

Since the beginning of time, running a business has involved using logic by which the business operates. This logic is called the business model in management science, which increasingly is focusing on issues surrounding business models. Research trends related to business models include value creation, value chain operationalization, and social and ecological aspects, as well as innovation and digital transformation. Business Models: Innovation, Digital Transformation, and Analytics examines how innovation, digital transformation, and the composition of value affect the existence and development of business models. The book starts by addressing the conceptual development of business models and by discussing the essence of innovation in those models. Chapters in the book investigate how: Business models can analyze digital transformation scenarios Individual business model elements effect selected performance measures as well as how the elements are significant for the enterprise value composition The environment effects the profitability of the high-growth enterprise business models Employer branding business models are perceived by the generation Z workforce To implement responsible business models in the enterprise Cyber risk is captured in business models Decision algorithms are important to business analytics This book is a compendium of knowledge about the use of business models in the context of innovative activities, digital transformation, and value composition. It attempts to combine the theory and practice and offers a look at business models currently used in companies, especially high-growth enterprises, in various countries of the world and indicates the prospects for their development.

Governments have been using technology to modernize the public sector for decades. The World Bank Group (WBG) has been a partner in this process, providing both financing and technical assistance to facilitate countries’ digital transformation journeys since the 1980s. The WBG launched the GovTech Initiative in 2019 to support the latest generation of these reforms. Over the past five years, developing countries have increasingly requested WBG support to design even more advanced digital transformation programs. These programs will help to increase government efficiency and improve the access to and the quality of service delivery, provide more government-to-citizen and government-to-business communications, enhance transparency and reduce corruption, improve governance and oversight, and modernize core government operations. The GovTech Initiative appropriately responds to this growing demand. The GovTech Maturity Index (GTMI) measures the key aspects of four GovTech focus areas—supporting core government systems, enhancing service delivery, mainstreaming citizen engagement, and fostering GovTech enablers—and assists advisers and practitioners in the design of new digital transformation projects. Constructed for 198 economies using consistent data sources, the GTMI is the most comprehensive measure of digital transformation in the public sector. Several similar indices and indicators are available in the public domain to measure aspects of digital government—including the United Nations e-Government Development Index, the WBG’s Digital Adoption Index, and the Organisation for Economic Co-operation and Development (OECD) Digital Government Index. These indices, however, do not fully capture the aspects of emphasis in the GovTech approach—the whole-of-government approach and citizen centricity—as key when assessing the use of digital solutions for public sector modernization. The GTMI is not intended to be an assessment of readiness or performance; rather, it is intended to complement the existing tools and diagnostics by providing a baseline and a benchmark for GovTech maturity and by offering insights to those areas that have room for improvement. The GTMI is designed to be used by practitioners, policy makers, and task teams involved in the design of digital transformation strategies and individual projects, as well as by those who seek to understand their own practices and learn from those of others.