In the first thirty years of trade registration, between 1876 and 1906, over 250,000 marks were registered in Britain. In this book, David Newton, formerly Head of Patents Information at the British Library, has selected 220 of the most interesting and curious of those early brands. Shell originated with one Marcus Samuel selling antiques and curios, including sea shells, in Smithfield in 1833; it was only when his son visited the Caspian Sea and saw an opportunity to export oil from Russia that trade in the better known product began. An advertising campaign for Listerine mouthwash, originally a disinfectant for surgical procedures, coined the phrase 'always a bridesmaid, never a bride'. From Carlsberg beer to Triumph cars, from Lea and Perrin sauces to Beecham's pills, we learn the history of these brands, the companies which registered them, and how the brands have developed over the years.

This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands. The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding practices from medieval times to present days and from distinct European countries to the USA, New Zealand, Canada, Latin America, and the Soviet Union. The first part of the book provides new insights on pre-modern craft marks, on the emergence of trademark legal regimes during the nineteenth century, and on the evolution of trademark and business strategies in distinct regions, sectors, and contexts. As industrialisation and globalisation spread during the twentieth century, trademarking led to modern branding and international marketing, a process driven by new economic, but also cultural factors. The second part of the book explores the cultural side of the brand and offers challenging studies on how luxury, fashion, culture associations, and the consolidation of national identities played a key role in nowadays branding. This edited volume will not only be of great value to scholars, students and policymakers interested in trademark/branding research, but to marketing and legal practitioners as well, aiming to delve into the origins of modern brand strategies. The chapters in this book were originally published as two special issues of the journal, Business History.

Inside the Westminster Menswear Archive is a unique guide to the role of garment archives as an industry resource for designers to research and examine both historical garments and the work of their peers. With exclusive access to over 120 key garments from the Westminster Menswear Archive, spanning the last 275 years, each piece is brilliantly photographed in close-up detail and annotated with curator commentary, to inspire new generations of designers. Highlights include garments from: A-COLD-WALL*, Ahluwalia, Aitor Throup Studio, Alexander McQueen, Belstaff, Bernhard Willhelm, Burberry, Casely-Hayford, C.P. Company, Carol Christian Poell, Comme des Garçons, Craig Green, Dior Men, Fred Perry, Helmut Lang, Hussein Chalayan, Jean Paul Gaultier, Junya Watanabe, Louis Vuitton, Martine Rose, Meadham Kirchhoff, Nigel Cabourn, Paul Smith, Prada, Stone Island, Umbro, Undercover, Vexed Generation, and Vollebak.

Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience. Experiential Marketing incorporates 36 international case studies from 12 key sectors, from technology, consumer goods, and B2B to luxury, events, and tourism sectors. With a selection of case studies from leading brands, such as Coca-Cola, Nutella, Chanel, NASA, The New York Times, Pfizer, and Amtrak, the reader will learn and practice the experiential marketing tools and strategies through these examples. Expert testimonials, practical applied exercises, and the author’s online videos provide both theoretical foundations and concrete application. This is a must-read for advanced undergraduate and postgraduate Marketing and Customer Experience students and an excellent teaching resource. It should also be of great use to practitioners – particularly those studying for professional qualifications – who are interested in learning experiential marketing strategies and developing knowledge about the way big brands in different sectors are designing the customer experience online and offline. Online material includes lecture slides, a test bank of questions, an instructor’s manual, and explanatory videos.

Abstract This study describes an antique watercolor box from Reeves with 24 colors in cakes, dating around 1800. A second box from T. Reeves & Son dating between 1790-1799 is added and described. A concise chronological overview shows which family members of the Reeves’ family and their associates lead the firm during the Regency period. Old city maps of London indicate the various shop locations and a brief look is taken at early 18th century shops of color men and the production of watercolor paint in cakes. The dating of the watercolor box and its contents raise a number of questions. To position the box with contents in the correct period, an overview of available trade cards is consulted. Stamps on cakes are linked to the various family members, who led the Reeves firm in the Regency period.Based on the contents of comparable watercolor boxes relationships are established with user groups, quality criteria of the paint and color theories in the 17th and 18th century. An attempt has been made the 17th and 18th century color theories, in which light refraction, the distinguishing of colors and physical laws are important, to connect with pigments, tinctures, and mixing paint colors to make visual art works possible. Overviews of pigments and paint tincture by a number of authoritative authors in the 17th and 18th centuries are highlighted. The hidden selection rules of the colors and their conscious positioning in the box are discussed. Instructional illustrated is the visually completing of the missing paint cakes. Also included are some overviews of the selection of watercolor paint cakes in comparable boxes. The restored boxes and their contents are illustrated in a number of images. Finally, each of the 24 color cakes in the box of 1799-1800 is treated by their description in the 18th century literature. An extensive overview, with mainly 17th and 18th century sources on pigments, dyes, paint preparation, color theories, etc., is affixed. Added are contemporary authors who have written about the Reeves firm. Finally, nine attachments are available about a scheme of painting substances by Robert Dossie, the management structure of the Reeves firm till the 20th century, a pricelist of Robert Ackermann's paints in 1818, a text fragment in Ackermann’s Repository of Arts (1813), a reconstructed advertisment text in the Derby Mercury of April 10, 1794, a recepy for a binding mixture to make watercolor cakes, an article about an other way of making watercolor cakes of dough, text from W.T. Whitley about ‘Artists and their Friends in England’ during the Regency period and a list of authorities in the 18th-century literature on colors in the form of tinctures, based on natural resources and natural solvents and binders. (Last update August 15, 2023)

Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.