Mastering Trademark and Unfair Competition Law provides a clear and concise presentation of the basic principles underlying and the challenges facing a student or practitioner of trademark law in a digital age. This book traces the evolution of trademark law from its origin as a common law tort of unfair competition and associated common law trademark rights, to the most recent amendments to the federal Lanham Trademark Act. The book lays a solid foundation covering the basics of obtaining trademark and trade dress rights; federal trademark registration practice, including a discussion of practice before the TTAB; trademark infringement; defenses; and remedies. Mastering Trademark and Unfair Competition Law also has extensive coverage of the dilution of famous trademarks. Mastering Trademark and Unfair Competition Law thoroughly discusses all of the elements of the modern trademark practice. It has extensive discussions of new technologies such as Internet domain names, web pages, keyword advertising, virtual worlds, and computer games, as well as how trademark law has responded to the challenges presented by new forms of trademark use. There are chapters on cybersquatting under the Uniform Domain Name Resolution Policy (UDRP) and international trademark law including review of treaties such as the Paris Convention and the Madrid Protocol. The goal of this book is to ground the reader in the law, policies, and theories of trademark law so that the reader can better understand the legal and economic role of trademarks and brands in a modern economy.

This first edition coursebook is a unique trademark law text that combines in-depth discussion of substantive law with a practitioner-focused approach. While USPTO Trademark Law and Practice draws on case law to teach trademark law, the book also teaches practical applications by thoroughly examining the Trademark Manual of Examining Procedure (TMEP), and then demonstrating how to use it when seeking federal registration of trademarks from the United States Patent and Trademark Office (USPTO). The text acts as a guidebook that illustrates how to practice before the USPTO, making it essential to both teachers of trademark law and to aspiring lawyers planning to focus on this field. The concise text provides students with a conceptual framework for understanding key issues and is designed to progress seamlessly from theory to practice. From this vantage point, the book addresses a market need for a course that ditches the esoterica of current casebooks in favor of material that prepares students for trademark law practice. Key Features: Case Illustrations that demonstrate landmark decisions in trademark law Legal Practice Notes that highlight key doctrines Test Your Knowledge questions that ask students to imagine themselves in the role of the trademark law attorney and to describe how they would handle various scenarios Application exercises that ask students to anticipate how judges might rule in trademark cases, thereby allowing them to test their understanding of policies and more deeply think through their consequences An entire chapter devoted to conducting searches on the USPTO database Professors and students will benefit from: A practitioner-centered approach Concise but comprehensive coverage of trademark law Helpful summaries of key concepts throughout Relevant trademark images, documents, and applications that are fully integrated into the casebook and offer students a real-world learning experience Comments and questions throughout the text that prompt critical thinking and prepare students to engage in classroom discussion Multiple exercises that can be used for either independent or in-class assignments

The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.

Kane on Trademark Law shows you how to select and develop trademarks that won't trigger costly legal disputes; use and maintain trademarks in ways that will protect them over the long term; and license and expand trademark rights to maximize the full value of trademarks.