Trade Marks and Brands
Title | Trade Marks and Brands PDF eBook |
Author | Lionel Bently |
Publisher | Cambridge University Press |
Pages | 0 |
Release | 2011-03-03 |
Genre | Law |
ISBN | 9780521187923 |
Developments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection. Other disciplines can help us think about fundamental issues such as: what is a trade mark? What does it do? What should be the scope of its protection? This volume assembles essays examining trade marks and brands from a multiplicity of fields: from business history, marketing, linguistics, legal history, philosophy, sociology and geography. Each chapter pairs lawyers' and non-lawyers' perspectives, so that each commentator addresses and critiques his or her counterpart's analysis. The perspectives of non-legal fields are intended to enrich legal academics' and practitioners' reflections about trade marks, and to expose lawyers, judges and policy-makers to ideas, concepts and methods that could prove to be of particular importance in the development of positive law.
Trademarks, Brands, and Competitiveness
Title | Trademarks, Brands, and Competitiveness PDF eBook |
Author | Teresa da Silva Lopes |
Publisher | Routledge |
Pages | 271 |
Release | 2010-05-04 |
Genre | Business & Economics |
ISBN | 1135177333 |
Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.
Trademarks, Brands, and Competitiveness
Title | Trademarks, Brands, and Competitiveness PDF eBook |
Author | Teresa da Silva Lopes |
Publisher | Routledge |
Pages | 382 |
Release | 2010-05-04 |
Genre | Business & Economics |
ISBN | 1135177325 |
This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual brands as example of the interplay of law and strategy. Brands and trademarks are usually discussed from the perspective of marketing. This book draws together scholars and practitioners not only from marketing, but also from business history, law, economics, and economic history to provide a richer understanding of trade marks and competitiveness than has hitherto been available.
Things to Know about Trade-marks
Title | Things to Know about Trade-marks PDF eBook |
Author | J. Walter Thompson Company |
Publisher | |
Pages | 108 |
Release | 1911 |
Genre | Trademarks |
ISBN |
The Trade-mark Reporter
Title | The Trade-mark Reporter PDF eBook |
Author | |
Publisher | |
Pages | 540 |
Release | 1918 |
Genre | Trademarks |
ISBN |
Trade Mark Law and Sharing Names
Title | Trade Mark Law and Sharing Names PDF eBook |
Author | Ilanah Simon Fhima |
Publisher | Edward Elgar Publishing |
Pages | 231 |
Release | 2009-01-01 |
Genre | Law |
ISBN | 1848447477 |
There are a number of points throughout the trade mark system where multiple undertakings share the same name, either unwillingly, or by consent. In this timely book, expert contributors address this controversial issue and identify the various points at which names are shared. This unique book uses both historical and interdisciplinary perspectives, as well as more traditional legal methodology, to examine the practical and theoretical implications of such name sharing for the parties involved. It analyses what can be learned from the sharing process about the nature of the trade mark system and the interests which it protects. General themes relating to the nature and purpose of trade mark law are also discussed. The contributors focus on UK and European law and their detailed treatment of specific trade mark topics will prove invaluable to postgraduate law students and academics specialising in intellectual property. Legal practitioners will appreciate the up-to-date consideration of concepts important in both contentious and non-contentious trade mark practice and in-house counsel for brand owners will benefit from the expert guidance offered on issues relevant to protecting their trade marks.
How Many Trademarks Does it Take to Protect a Brand?
Title | How Many Trademarks Does it Take to Protect a Brand? PDF eBook |
Author | Mary Sullivan |
Publisher | |
Pages | 46 |
Release | 2001 |
Genre | Brand name products |
ISBN |