"Toys from the 1950s, '60s, and '70s capture the joy of play and the pure fun of being a kid. But beneath those iconic names are rich veins of nostalgia, memory, and history. These toys--and the stories of the kids, parents, child-rearing experts, inventors, manufacturers, and advertisers they affected--reflect the dynamism of American life"--

If you're like most of us, the mailman's annual delivery of Sears, Roebuck and Company's Christmas Catalog was a holiday event in years past. American children watched the mailbox carefully for those wondrous old catalogs. They were full of childhood fantasies... enough toys, dolls, trains and bikes to make any kid start writing his or her letter to Santa Claus. That's probably why the nickname "Wishbook" stuck. And if you grew up during the Baby Boomer years of the Fifties and Sixties, there's big news. Those lost Wishbook pages full of wonderful toys targeted to girls have been reproduced in Girls' Toys, a new book containing authorized reproductions of the best girl-toy pages from 1950 through 1969. Girls' Toys and its companion book Boys' Toys are two in a series of Sears catalog re-issues. This 8 1/2 x 11" softcover book's 192 pages illustrate hundreds of now-collectible toys and dolls: Barbi and Ken, Shirley Temple, Lucy and Desi's Little Ricky, Betsy Wetsy and Troy Tears dolls, dollhouses and accessories, kid-sized kitchens, tea sets, dress-up outfits, bicycles, games and movie-TV-themed toys from Mary Poppins to the Flintstones. Included is a commentary on the toys, their manufacturers and historical relevance. Particular attention is paid to the manner in which young girls' toys were marketed, often perceived as negative messages in these enlightened times. Put on your Dale Evans Cowgirl Hat and settle in for hours of fond childhood memories. Girls' Toys is fun reading for anybody... male or female... toy fan or not. It's an invaluable reference source for serious collectors and history buffs, too. -- Jam-packed with warm and happy childhood memories. Hundreds ofphotographs and illustrations with accompanying commentary -- A "must have" reference volume for all toy, antique and memorabilia enthusiasts

The book Why Didn't I Think of That! includes the passage "If a toy has magic, when people see it they say, 'Oooh! What is that?' . . . It appeals to the kid in everybody." That same kind of magic captures "the kid in everybody" when they pick up Timeless Toys: Classic Toys and the Playmakers Who Created Them. Timeless Toys represents one of the finest documentaries and displays of modern toys ever written. Author Tim Walsh, a successful toy inventor himself, reveals a world of commerce, toys, and wonder that is equally fun, fascinating, and nostalgic. Readers of every age and background will find it impossible to pick up this book, turn a few pages, and not become spellbound by its insightful stories and the personal memories that the text and 420 brilliantly colored photographs bring forth. Slinky, Lego, Tonka trucks, Monopoly, Big Wheel, Frisbee, Hula Hoop, Super Ball, Scrabble, Barbie, Radio Flyer Wagons: All of these and many, many more are featured in this fascinating tome, along with the toys' histories, insider profiles, and rare interviews with toy industry icons. It's simply magic!

"Vintage & Classic Style Guide"--Front cover.

Photographs and brief descriptions profile popular toys and collectibles from the 1950s and 1960s, with information on current prices for each item.

TIMELESS TOYS OF THE 50'S AND 60'S is a nostalgic look at simpler times, simpler toys and simpler joys. Filled with full-color photography and well-researched, informative text, TIMELESS TOYS OF THE 50'S AND 60'S is the perfect book for the Baby Boomer Generation to share with their children and grandchildren.

Boomers will be digging through their closets in search of their childhood after paging through this colourful nostalgic photo reference of the toys and playthings from the baby boomer generation. All ages will want to pick up this book and see what's inside -- from the common to the obscure -- brining back memories like the sound of tinker toys being dumped from a can. Each of the 100 chapters includes photographs and text discussing the origins and history of the popular toys, as well we other toys of the same type. For collectors, values listings are included for many more than the 100 featured toys. As a nostalgic picture book, it should become one of the primary gift books of the year.